Confidence is defined as “the state of feeling certain about the truth of something; a belief in one’s self and one’s ability to succeed.” As a leader, it’s what gives us self-assurance and allows us to believe in ourselves enough to remain positive when facing adversity. It also enables us to project optimism, establish credibility and foster trust with others.
So, if confidence is fundamental to success, then how can we as leaders be more confident in our leadership vision? Let’s start from the beginning.
As Disney Institute has learned over its 30+ years of training business professionals around the world, one of a leader’s most crucial jobs is to establish the vision for their team or organization, and then align everyone to work toward it.
Through her vision, a leader’s goal should be to generate enthusiasm for the future. The vision must feel natural to team members, so they can embrace it and turn it into a reality. That vision must also challenge the team—but in an attainable way—so everyone believes in it, and knows that it can become a reality.
Think about your leadership vision. Is it engaging and inspiring? Does it paint a broad view of where you want your team or organization to be in the future? Be careful that it doesn’t focus too heavily on operational or tactical outcomes. These are better suited for a mission statement—a tool that describes how an organization will achieve the vision.
Once you’ve established your vision, the next step is communicating it effectively—and with confidence. Disney Institute shares this fundamental business insight: Simply creating a vision is not enough; you must communicate it with passion and conviction.
Exhibiting your passion and conviction indicates that the vision truly matters. When you are passionate in your persuasion, your enthusiasm will become contagious and your organizational pride evident. And remember, it’s okay, and often necessary to be unconventional when presenting your vision. After all, a jolt may be necessary to change ingrained behavior and to really make an impact that is memorable and sustainable!
Tech-savvy entrepreneur, Ann Ramakumaran, CEO and Founder of Ampcus, Inc., is one business leader who truly embraces the idea of communicating vision in a powerful and compelling way. She offers this advice:
“Remain confident about your vision, even in the face of adversity, as your passion will lead to success. Be prepared to work hard and surround yourself with like-minded people who support your vision.”
In 2004, Ramakumaran launched her company (a WBENC-certified Women’s Business Enterprise) against many odds—back when women business owners and leaders were very much a rarity in the technology industry. It was her persistence, conviction, and ability to confidently and passionately convey her leadership vision that helped align her team and drove business results.
Ramakumaran will be a featured speaker at Disney Institute Women’s Leadership Summit, June 4-6, 2019, at Disney’s Contemporary Resort at Walt Disney World Resort. She will share insights from her personal leadership journey to inspire other women professionals and their allies to aspire higher and accelerate their growth as leaders in their communities, businesses and organizations. (Ramakumaran’s speech is presented by WBENC.)
About Disney Institute
For over 30 years, Disney Institute has helped business professionals learn the Disney approach to customer experience—rooted in time-tested business insights on leadership, employee engagement and quality service that create a culture of excellence at Disney parks and resorts. Whether it’s individuals, teams or entire organizations, Disney Institute helps professionals around the world apply these business insights to improve their own customer experiences. Disney Institute offers ongoing professional development (training) courses, annual summits, private engagements for meeting and convention groups, and advisory services for entire organizations.
Women’s Business Enterprise National Council (WBENC) is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC partners with 14 Regional Partner Organizations (RPOs) to provide its world-class standard of certification to women-owned businesses throughout the country. WBENC is also the nation's leading advocate of women-owned businesses and entrepreneurs. Throughout the year, WBENC provides business development opportunities for member corporations, government agencies and more than 15,000 certified women-owned businesses at events and other forums.
In January 2019, WBENC named The Walt Disney Company one of America’s Top Corporations for Women’s Business Enterprises (WBEs). The award honors those corporations that have demonstrated a sustained commitment to the inclusion of women-owned businesses in their supply chains.
*This article was co-authored by WBENC and Disney Institute. Visit each organization’s respective website to learn more.