Erin S. Watson, APR
Senior Director, Marketing & Communications
Erin joined WBENC in August 2021 where she contributes to marketing and communications strategy and execution for all WBENC programs, events and initiatives. She brings significant experience in strategic planning, digital marketing and communications, public and media relations, social media and business development.
In her previous role as Director of Communications and Marketing for one of the nation’s most impactful plaintiffs’ law firms, Erin was responsible for all aspects of communications and marketing strategy, planning, oversight and implementation for digital and traditional marketing and public relations.
Prior, Erin held leadership roles for more than a decade in integrated marketing agencies in Atlanta and Charleston, S.C., working with national brands including Nickelodeon, Carnival Cruise Lines, and Stanley Black & Decker Security. She has spoken at national and regional conferences, including the Partnership for a Healthier America Summit and the national Legal Marketing Association conference. Erin has achieved her national Accreditation in Public Relations (APR) from the Public Relations Society of America and previously served as the PRSA South Carolina Chapter President.
She is a founding committee member of the American Lung Association South Carolina Lip Sync for Lungs Battle and served as chair in 2019. Erin also has served on the Ellevate Network Charleston Chapter Leadership Team.
A native of Charleston, Erin enjoys spending time with her husband Matt, daughter Smith, their dog, Frank. Water, sunshine, exercise, reading, friends and family, and the Clemson Tigers round out her days.