Get ready to be swept off your feet by the 2024 WBENC National Conference, the largest event of its kind for women-owned businesses, where we’re cranking up the energy with our empowering theme, AMPLIFY! In this article we share inspiration and insight into the meaning of AMPLIFY for all of us. We also encourage you to visit our Sponsor page on the Conference website, where our Co-Chairs and the WBE Host Committee have shared some of their insights into what AMPLIFY means to them. 

WBENC introduces “AMPLIFY” as its core theme for the National Conference, a vibrant and empowering call to action that resonates deeply with entrepreneurial women in business. But what does “AMPLIFY” truly mean in this context?

Elevating Women in Business

The “AMPLIFY” theme is fundamentally about enhancing the presence and impact of women in the business realm. This mission extends beyond a mere theme; it is a commitment to elevate the voices of female entrepreneurs, acknowledging and addressing the challenges they may face.

“AMPLIFY” focuses on the practical aspects of elevating women in business, such as creating robust networks for support and collaboration, and offering targeted educational programs to equip them with essential skills in order to succeed. It emphasizes the value of diversity and inclusion in supply chains, urging corporations and government entities to engage with women-owned businesses.

This approach also promotes economic growth and innovation across industries. Celebrating the successes of women in business further serves as a source of inspiration, showcasing their achievements as a beacon for future generations of female entrepreneurs. In essence, “AMPLIFY” is about creating an ecosystem where women’s business achievements are not just recognized but are pivotal in driving transformative change in the business landscape and society.

A Collective Call to Action

“A Collective Call to Action” under the “AMPLIFY” theme represents a powerful, unified movement that transcends individual efforts, bringing together a diverse group of stakeholders in the world of business. This rallying cry for unity and collaboration is an invitation to women entrepreneurs, corporate advocates, and members of the broader WBENC network to band together in a concerted effort to reshape the business landscape.

The essence of this call to action lies in creating a synergistic environment where the collective wisdom, experiences, and achievements of women in business are not just showcased, but actively utilized to drive change and progress.

By sharing stories and expertise, women entrepreneurs and their allies can learn from each other’s journeys, drawing lessons and inspiration. This sharing isn’t limited to celebrating triumphs; it also involves openly discussing challenges, setbacks, and strategies for overcoming them.

Such dialogues are vital for fostering a sense of community and belonging, helping to provide a broad range of opportunities, from providing guidance, offering valuable insights, inspiring ideas, and informal mentoring as necessary in addition to partnership investment and market expansion. For women entrepreneurs, especially those leading smaller or emerging businesses, this can mean access to resources and guidance that might otherwise be out of reach. This scenario reinforces the idea that the sky is not the limit but just the beginning for WBEs, offering a realm of possibilities that stretches far beyond conventional boundaries. For advocates in larger corporations, it offers a chance to contribute to meaningful change, helping to nurture an inclusive and equitable business environment. This approach not only opens new horizons for women entrepreneurs and their advocates but also shapes a dynamic and diverse business landscape.

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A History of Impact

Since its inception, WBENC has played a pivotal role in amplifying the impact of women in the business arena. This journey of empowerment and growth, deeply embedded in the WBENC ethos, has been marked by a series of strategic initiatives and programs aimed at nurturing the potential of women entrepreneurs.

At the core of the WBENC mission is the creation of an environment conducive to the flourishing of women-owned businesses. This has been achieved through a multifaceted approach that includes programs focused on guidance, insights, and inspiration, where seasoned businesswomen share their expertise and wisdom with emerging entrepreneurs. Such programs have been instrumental in bridging the gap between experience and innovation, providing women with the guidance and support needed to navigate the often complex business landscape.

The “AMPLIFY” theme at the 2024 WBENC National Conference is a continuation and celebration of this enduring legacy. It encapsulates the commitment to not just supporting women in business but actively elevating their status and impact. “AMPLIFY” serves as a powerful reminder of the progress made and the potential that lies ahead. It’s a testament to ongoing dedication to empowering women entrepreneurs, encouraging them to aim higher and achieve greater, thus continually elevating women-owned businesses to new heights of success and influence.

Become a Part of the Experience

The WBENC National Conference is the largest conference of its kind for women-owned businesses and join thousands of members of our network in person!

Join us in Denver, CO, for the 2024 WBENC National Conference taking place March 19-22, 2024, at the Gaylord Rockies Resort & Convention Center. WBENC, along with our 2024 National Conference Co-Chairs, are set to amplify voices, unearth groundbreaking best practices, stay at the forefront of industry trends, and commemorate the achievements of our outstanding WBEs and Corporate Members!