Women Who Own It, a WBENC Podcast for and by women entrepreneurs and their supporters, is your key to the insights of incredible female founders and business leaders.

Do you ever wonder how small, local businesses ACTUALLY turn into major, global brands? Want to know what will really help you stand out in a crowded industry today? And how do you know which of your amazing ideas will help you get there?

Read below for an excerpt from latest Women Who Own It podcast episode with special guest Psyche Terry, Founder of Urban Hydration — a global clean-beauty product manufacturer whose products are sold every day in 9,000 U.S. retail locations, including Macy’s, CVS, HEB, Sally Beauty, and Target.

Authenticity – just be real, be authentic and understand your true gift and what special thing your bring to the table. Understand what’s different about what you have compared to what’s already out there and tell that story clearly and definitively.

-Psyche Terry

Listen to the full episode:

Podcast Excerpt

Allison Maslan: What was your early inspiration to become an entrepreneur?

Psyche Terry: We have to go back pretty far to when I was seven years old. I just loved making people happy. I used to sell gift wrap and candles off season as a seven years old to neighbors and church members. I was truly inspired just by making women happy and seeing their face glow when they got what they wanted from me and then when I got the things that I got from selling what I sold.

Allison Maslan: What do you think has helped Urban Hydration stand out and become such a leading brand?

Psyche Terry: I think what allowed us to knock on the first retail door ever, seven years ago, is the same reason we’ve been able to scale — that I’m a mama and I’m a girlfriend and I’m a user of the product. At the end of the day, we created a brand simply out of a need I had for affordable yet a phenomenal product. What girl doesn’t want that? She wants to save as much cash as she can and still have the creme de la creme and that is what we put together.

Every product has a little drawing of me, my husband and our kids and we tell our story of what we wanted. We really took a cereal box approach. I loved reading cereal boxes as a kid and I still read wrappers as an adult. I just tapped into what I like and what enthused me and what made me feel fun again.

Allison Maslan: What advice would you give to businesses who want to scale to a national or global level?

Psyche Terry: Authenticity – just be real, be authentic and understand your true gift and what special thing your bring to the table. Understand what’s different about what you have compared to what’s already out there and tell that story clearly and definitively. Why do you matter.

Listen to the full episode:
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