This fall, Make One Switch to #BuyWomenOwned to support women-owned businesses.

October is National Women’s Small Business Month, and WBENC is kicking things off with the launch of a campaign to boost support for women-owned businesses.

Throughout the month of October, we are raising awareness for why, where and how to #BuyWomenOwned, building momentum into November for holiday shopping season, including Small Business Saturday, Women’s Entrepreneurship Day, and Women Owned Wednesday (the Wednesday after Thanksgiving!).

Join the movement to Make One Switch and #BuyWomenOwned. 

Why Buy Women Owned

The COVID-19 pandemic has further widened the disparity between women-owned businesses, particularly those owned by women of color, and other businesses. In many ways, women have borne the brunt of this health crisis for their families and loved ones, reducing the time, energy and resources available to grow their own businesses.

Women-owned businesses need our support now more than ever. Closing the revenue and employment gap by supporting and revitalizing women-owned businesses will not only help to fuel economic growth and recovery, but also will empower women as leaders and bring about a more diverse, balanced and sustainable economy.

We also know that families and communities continue to suffer from the economic and societal effects of the pandemic and may not have extra consumer dollars to spend. That’s why we ask you to take one everyday essential they use and consciously choose to instead source it from a women-owned business. Through increased conscious consumerism this fall and holiday season, we can make a measurable impact on women-owned businesses.

We are confident women-owned businesses will continue to be an integral part of our economic recovery, filling critical needs in corporate and government supply chains, and showcasing the innovation, grit, and resiliency so typical of women entrepreneurs. Let’s grow the Women Owned movement!

This fall, Make One Switch to #BuyWomenOwned to support women-owned businesses.

Join the Campaign

How to Buy Women Owned

Shop Women-Owned Brands

Need a handy guide to women-owned businesses to support? The Women Owned Gift Guide is a curated selection of products from WBENC-Certified women-owned brands in a virtual, magazine-style format — there are even discount codes for some of these products!

Want to find even more women-owned brands? Check out our Women Owned Business Directory, featuring hundreds of products from WBENC or WEConnect-Certified businesses.

Look for the Logo

Next time you are running errands or going shopping, keep on the look-out for the Women Owned Logo. Any storefronts, websites and product labels bearing the Women Owned Logo have been certified as at least 51 percent owned, operated and controlled by a woman or women by WBENC in the United States and WEConnect International globally.

Meet Women Who Own It

Trendsetters. Trailblazers. Innovators. Entrepreneurs.

Spread the Word

One of the best ways to support women entrepreneurs is to share with your friends, family and co-workers!

  • Check out our campaign media kit for statements of support, shareable graphics, and more.
  • Sign-up for Women Owned Wednesday, our weekly email newsletter
  • Follow us on Facebook, Twitter and Instagram
  • Let your network know how you plan to Make One Switch to support women-owned businesses by using the hashtag #BuyWomenOwned on social media.



WBENC is the largest third-party certifier of businesses owned, controlled, and operated by women in the United States. WBENC partners with 14 Regional Partner Organizations (RPOs) to provide its world-class standard of certification to women-owned businesses throughout the country. WBENC is also the nation’s leading advocate of women-owned businesses and entrepreneurs. Throughout the year, WBENC provides business development opportunities for member corporations, government agencies and more than 15,000 certified women-owned businesses at events and other forums. Learn more.

About Women Owned

Women Owned is an initiative from WBENC and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned. Learn more.