Helping Women-Owned Businesses Thrive in Big Retail

Women-owned businesses are behind some of the most innovative, game-changing consumer products on the market, driving industry trends and reinventing product categories. But the path from product development to retail success can be a daunting one, particularly for women entrepreneurs who are much less likely to receive start-up capital to fund their business.

WBENC and Target have teamed up to demystify the process with Women Owned in Retail, a new program designed to help women-owned business with consumer goods scale and thrive in the retail space.

PROGRAM DATES

Ongoing

LOCATION

Varies

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Why Participate
  • Gain a better understanding of what big retailers like Target are looking for in suppliers.
  • Understand the role of supplier diversity in the buying process.
  • Learn about the vendor journey from other women-owned brands currently in Target stores.
  • Go deep into how to best prepare to pitch and do business with major retailers.
  • Hear directly from the experts on the ins-and-outs of a vendor relationship – and how to ensure long term success.
  • Network with other women entrepreneurs in the CPG industry.
  • Learn about how WBENC Certification and the Women Owned Logo can help your brand and products stand out – to buyers and consumers.
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Questions about Women Owned in Retail?
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Who Should Participate

The Women Owned in Retail program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.

Events

The Women Owned in Retail program kicked off with a virtual event in October 2020.

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