Helping Women-Owned Businesses Thrive in Big Retail

Women-owned businesses are behind some of the most innovative, game-changing consumer products on the market, driving industry trends and reinventing product categories. But the path from product development to retail success can be a daunting one, particularly for women entrepreneurs who are much less likely to receive start-up capital to fund their business.

WBENC and Target have teamed up to demystify the process with Women Owned in Retail, a new program designed to help women-owned business with consumer goods scale and thrive in the retail space.





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Why Participate
  • Gain a better understanding of what big retailers like Target are looking for in suppliers.
  • Understand the role of supplier diversity in the buying process.
  • Learn about the vendor journey from other women-owned brands currently in Target stores.
  • Go deep into how to best prepare to pitch and do business with major retailers.
  • Hear directly from the experts on the ins-and-outs of a vendor relationship – and how to ensure long term success.
  • Network with other women entrepreneurs in the CPG industry.
  • Learn about how WBENC Certification and the Women Owned Logo can help your brand and products stand out – to buyers and consumers.
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Questions about Women Owned in Retail?
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Who Should Participate

The Women Owned in Retail program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.


The Women Owned in Retail program kicked off with a virtual event in October 2020.

Sign up to receive the latest updates on upcoming Women Owned in Retail events and opportunities.