Helping Women-Owned Businesses Thrive in Big Retail

Women-owned businesses are behind some of the most innovative, game-changing consumer products on the market, driving industry trends and reinventing product categories. But the path from product development to retail success can be a daunting one, particularly for women entrepreneurs who are much less likely to receive start-up capital to fund their business.

WBENC has teamed up with Target, Lowe’s and Macy’s to demystify the process with Women Owned in Retail, a program designed to help women-owned business with consumer goods scale and thrive in the retail space.

In 2021, look forward to:

  • A lively kickoff event to connect with representatives from Target, Lowe’s and Macy’s, hear success stories from WBEs who are scaling in big retail and learn about marketing your consumer product.
  • A bootcamp webinar from Macy’s to learn how to be a successful supplier in big retail.
  • An accelerator from Lowe’s for small businesses striving to get retail-ready.
  • A special event from Target to deep dive on the vendor journey and how to do business with major retailers.
  • A holiday showcase of Women Owned in Retail.
  • … And more!

This program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.



  • December 1, 2-4pm | Women Owned Wednesday, Retail Supplier Showcase & Panels
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Upcoming Events
2021 Programming

July 20, 2021

Women Owned in Retail Kickoff Event

Join us for a lively kickoff to our 2021 Women Owned in Retail Program!

Attend this virtual event July 20 from 2-4pm EST to connect with representatives from Target, Lowe’s and Macy’s, hear success stories from WBEs who are thriving in big retail, gain insights into best practices for marketing your consumer product, and get a sneak peek of what to expect from 2021 Women Owned in Retail programming.

August 11, 2021

Macy’s Bootcamp Webinar

Tune in and learn to be a successful supplier for one of America’s leading department store companies, Macy’s, Inc. and get a sneak peek to The Workshop at Macy’s, a retail vendor development program designed to give diverse- and women-owned businesses tools to succeed in the industry.

September 2021 - Every Wednesday

Lowe’s Accelerator

Are you a small business striving to get retail-ready? Join us each Wednesday in September for a Women Owned in Retail Accelerator brought to you by Lowe’s. The Accelerator is for women entrepreneurs with consumer-facing products with an annual revenue under $250K and will cover topics ranging from marketing, packaging, scaling, retail math and more!

Accelerator Schedule

September 1 | Navigating the World of Manufacturing & Packaging your CPG

September 8 | The Journey from Proposal to Scale, presented by Lowe’s Companies, Inc.

September 15 | Tapping into the Loyalty Loop

September 22 | The Cost of Doing Business in Retail, presented by Lowe’s Companies, Inc. 

September 29 | Scaling in Retail: Planning for the Purchase Order

October 7, 2021

Everything You Need to Know About Contracts, Logistics & Retail Distribution, brought to you by Target Corporation

Join WBENC and Target October 7, 2-4pm EST to learn all about contracts, distributors and the logistics of doing business with big retailDiscover the pros and cons of using brokers and distributors and what makes for successful relationships, hear from experts on the best practices of contracts, fulfillment and renewals, and get an overview of the aftermath of winning the contract including inventory management, pricing, and shipping logistics.

November 10, 2021

Master Marketing Your CPG in Retail, brought to you by Target Corporation

Join us November 10, 2-4pm EST to become a marketing mastermind during this session brought to you by Target Corporation! Learn how to maximize your marketing impact, understand your target customers, and spotlight social media. Discover the 7 key strategies you can implement now. 

December 1, 2021

Women Owned Wednesday, Retail Supplier Showcase & Panels

First there was Black Friday and Small Business Saturday. Then came Cyber Monday and Giving Tuesday. And now? Women Owned Wednesday! Join us for a special Showcase featuring retail suppliers to Target showcasing their products and sharing insights and best practices for thriving on big retail shelves. Hear product spotlights and fast-paced panel discussions from women who are rocking it in big retail and maybe get some holiday shopping inspiration.

Participate in Women Owned Wednesday by tuning in and purchasing at least ONE product from a women-owned brand on Wednesday, December 1 (the Wednesday following Thanksgiving), and post about your purchase using the hashtag #BuyWomenOwned.

Register Now
Why Participate
  • Gain a better understanding of what big retailers like Target are looking for in suppliers.
  • Understand the role of supplier diversity in the buying process.
  • Ensure your company is retail-ready and prepared for the vendor jouney.
  • Hear success stories and learn from other women-owned brands currently thriving in big retail.
  • Go deep into how to best prepare to pitch and do business with major retailers.
  • Hear directly from the experts on the ins-and-outs of a vendor relationship – and how to ensure long term success.
  • Network with other women entrepreneurs in the CPG industry.
  • Learn about how WBENC Certification and the Women Owned Logo can help your brand and products stand out – to buyers and consumers.
Register for the next Women Owned in Retail session.
Register Now
Questions about Women Owned in Retail?
Contact Us
Who Should Participate

The Women Owned in Retail program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.

If you are a female entrepreneur, but not yet certified by WBENC, attending a Women Owned in Retail event is a great way to meet other female founders and see what the WBENC network has to offer. 

Resource Library

Women Owned in Retail Sponsors

Founding Partner
Accelerator Sponsor
Bootcamp Sponsor