Helping Women-Owned Businesses Thrive in Big Retail

Women-owned businesses are behind some of the most innovative, game-changing consumer products on the market, driving industry trends and reinventing product categories. But the path from product development to retail success can be a daunting one, particularly for women entrepreneurs who are much less likely to receive start-up capital to fund their business.

WBENC has teamed up with Target Corporation, Lowe’s Companies, Inc., Macy’s, Inc., The Home Depot to demystify the process with Women Owned in Retail, a program designed to help women-owned business with consumer goods scale and thrive in the retail space.

This program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.

Upcoming Events:

PROGRAM DATES

Macy’s ‘It Starts with Her”

Thursday, Dec. 1, 2022
11-1 PM ET

Register

 

Target Presents: How to Market your CPG Company and Learn the Art of Packaging

Thursday, Dec. 8, 2022
2-4 PM ET

Register
Upcoming Events
Why Participate
  • Gain a better understanding of what big retailers like Target, Lowe’s, Macy’s and The Home Depot are looking for in suppliers.
  • Understand the role of supplier diversity in the buying process.
  • Learn about the vendor journey from other women-owned brands currently in stores.
  • Go deep into how to best prepare to pitch and do business with major retailers.
  • Hear directly from the experts on the ins-and-outs of a vendor relationship – and how to ensure long term success.
  • Network with other women entrepreneurs in the CPG industry.
  • Learn about how WBENC Certification and the Women Owned Logo can help your brand and products stand out – to buyers and consumers.
WBENC is by far one of the best communities I have joined in a long time. We were fortunate enough to participate as a featured educator for their Women Owned in Retail event in 2021, and we closed two important sales within a week of the event – all because we were certified through the network. Their team is wonderful, and we look forward to collaborating on many more programs in 2022 and beyond!
Jessica Korthuis
Co-Founder & CEO, Her Brand & Co.
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Questions about Women Owned in Retail?
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Who Should Participate

The Women Owned in Retail program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.

If you are a female entrepreneur, but not yet certified by WBENC, attending a Women Owned in Retail event is a great way to meet other female founders and see what the WBENC network has to offer. 

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