Read an excerpt from the latest episode of the podcast featuring Joyce Zhu, Founder and CEO of Numa Foods, a WBENC-Certified health-conscious company Joyce started in her mother’s kitchen, dedicated to making better-for-you treats. Listen to the podcast to learn about Joyce’s journey from management consulting to running a company alongside her parents, and about the most important startup secrets she’s learned nearly four years into the business.
I think community is so important and you have to take the time and effort to really build one for yourself. You can find a real community wherever you are. I really encourage just getting out there with your story, with your passion. When you’re truly excited about something, it’ll draw people in and you can really create a support network that way.
– Joyce Zhu
Watch the podcast now for timeless insights on distribution, overcoming growing pains, and how WBENC can help pave the way to new opportunities to accelerate your business growth.
Discover:
- The most important resource every entrepreneur should rely on to get through challenging times (Hint: There’s a big chance you’re not taking full advantage of this as a business owner)
- How Joyce has navigated managing the company with her parents — and how to avoid obstacles when you’re in business with a loved one.
- The most common distribution mistake new entrepreneurs should guard against and avoid
- How Numa Foods overcame the challenges of COVID-19 (plus the surprising way the pandemic helped accelerate the company’s growth)
- How Joyce leverages her WBENC Certification to give Numa Foods an edge in a highly competitive market (psst – you can do the same!)
- An insight into the most important things Joyce wishes she had known before starting her business (here’s your chance to learn from her mistakes)
- And more!
