Building a women-owned business that stands out in a sea of competition is no easy task.
Read an excerpt from the latest episode of the Women Who Own It podcast featuring Lara Nikola, Founder and President of Smart Sips Coffee, a WBENC-Certified brand specializing in a range of uniquely flavored gourmet coffees, decaf, lattes, cappuccinos and hot chocolates.
Tune in now to follow Lara’s journey from a corporate career in advertising to becoming an award-winning entrepreneur and a star feature on shows and publications such as Shark Tank, Good Morning America, Fox and Friends, US Weekly, Money Magazine and many more.
“When you build an authentic brand that’s authentic to yourself, it can be scary to go outside the lines, but when you know that it’s in line with your own values, your own vision, you can kind of be okay with the scariness. ”
– Lara Nikola
Watch the podcast now to hear:
- How Lara’s background in marketing and her parents’ entrepreneurial spirit inspired her to launch her own company.
- Why Lara believes that staying true to your brand is one of the most important parts of owning a successful business.
- How Lara swam with the sharks on Shark Tank and the big lesson she learned from the experience.
- Lara’s advice for other entrepreneurs who would like to get more media coverage and publicity.
- And more!