Women of Color — From Leads to Loyalty: Mastering Client Engagement and Retention

Attracting customers is just the beginning and keeping them engaged and loyal is the key to long-term success. This session will equip entrepreneurs with strategies to not only bring in new clients but also turn them into repeat customers and brand advocates. Learn how to map your customer journey, leverage digital marketing tools, and implement retention strategies that drive business growth.

By the end of this workshop, participants will be able to:

1. Understand customer journey mapping to attract and retain ideal clients.
2. Learn how to convert one-time buyers into loyal customers and brand ambassadors.
3. Explore email marketing, social media engagement, and referral incentives to strengthen customer relationships.
4. Discover key performance indicators (KPIs) and tools to track and measure customer lifetime value

Join us for this insightful session designed to help you master client acquisition and retention. The WBENC Women of Color Program is an outreach and development program designed to build and strengthen a dynamic ecosystem for women of color entrepreneurs. All are welcome to attend.