Bofta Yimam

StoryLede®

Emmy® & Edward R. Murrow Award-Winning Journalist, CEO

Bofta Yimam is a dynamic Entrepreneur, Emmy® & Edward R. Murrow Award-Winning Journalist, International Speaker and the Founder of StoryLede®. She is the first Ethiopian-American newscaster to receive an Emmy award and a sought-after speaker with more than 100 speaking engagements, including stages in London and Africa. Clients include Hilton, Ulta Beauty, Estee Lauder X Vital Voices, WBENC and NMSDC.

After working as a TV Anchor and Reporter across the country, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets.

StoryLede is the go-to fractional communications and marketing agency that weaves in storytelling to help position your company as an industry leader so you can share your irresistible message and amplify your influence — leading to higher impact and revenue. Based in the D.C. region, StoryLede is also known for its dynamic workshops on communicating to influence, gaining confidence in public speaking, and the story-focused way to develop sharp messaging for your brand.

For more than a decade, Bofta reported live on the morning and evening news for top TV outlets, including CBS National News, EuroNews and BBC. From the White House and the historical 2020 election to the Covid-19 response, Bofta has covered a plethora of stories that have appeared across the country. She also previously worked as a National Correspondent for The Black News Channel, where she covered policies and legislation dominating Washington with a special focus on the impact to people of color. From the NAACP to Gabrielle Union-Wade and Hollywood directors, Bofta has anchored shows and interviewed a wide range of change agents who are leveraging their voice to make a difference.