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Conferences and events are the jackpots of business opportunities… if you know how to navigate them correctly. Between all of the sessions, receptions, networking events, and committee meetings, you will encounter dozens of opportunities to meet lenders, corporate partners, and other entrepreneurs.

This interactive workshop is specifically designed to prepare a business owner for a conference, whether you plan on attending the 2023 WBENC National Conference, or any other industry conference or business fair in the future.

You’ll walk away with a new appreciation of how to:

  • Elevate your business pitch
  • Prepare and distribute a capability statement to show off your business
  • Approach a corporate professional and make a business connection
  • Target your networking by making a conference plan in advance


Part 1: The Pitch: Heather Fritzsche, The Spearhead Group, Inc.

Part 2: The Capability Statements: Cassandra Bailey, Slice Communications

Part 3: The Corporate Perspective: Natily Santos, Aramark

                                                                Lawrence Wooten, American Water

Part 4: Sneak Peek of WBENC in Nashville: Colleen LaCoss, WBEC-East

Part 5: The Navigation Plan & Follow-up: Cate Heaman, Prelude Solutions