Title Sponsor: Cushman & Wakefield

Session Sponsor: MassMutual

Apply by March 3, 2026!

Apply Today

WeTHRIVE is an all-virtual WBENC Executive Education Program providing business development fundamentals, meeting small and midsize business owners where they are today and positioning them to grow and thrive in today’s economy.

WeTHRIVE provides learning in Leadership & Communication, Financial Management, Business Strategy, Operations & Human Resources, and Digital Marketing. Each program session is led by a subject matter expert or WBENC Corporate Member providing participants with well-rounded perspectives on critical aspects of business.

 


Why Participate

If you are a business owner certified through WBENC, or a member of a WBENC partner organization, the WeTHRIVE Executive Education Program is designed to support you today and position your company for future growth and success. Graduates of the program rave about the knowledge and insights that they gain in WeTHRIVE. It’s an essential program for all business owners looking to achieve long-term business success.

Through our network of business leaders and industry experts, WeTHRIVE will help you:

  • Evaluate the sustainability of your business.
  • Build the capabilities needed to operate and grow a business in a shifting economy.
  • Engage with peers to share solutions to critical business issues.
  • Build a community of SMBs that will support growth into the future.

WeTHRIVE is the launchpad for business owners into WBENC Executive Education Programs.


Schedule

Program Dates:

  • Tuesday, March 10, 12:00 PM – 1:30 PM ET – Program Kickoff and Peer Group 1
  • Tuesdays, 11:00 AM – 1:00 PM ET – RISE Track
  • Tuesdays, 2:00 PM – 4:00 PM ET – GROW Track
  • Thursdays, 12:00 PM – 2:00 PM ET – All Tracks
  • 2 Fridays, 11:00 AM – 12:00 PM ET – Peer Groups
  • Tuesday, May 12, 12:00 PM – 1:00 PM ET – Cohort Graduation
  • 2026 WBENC National Conference Session (More details coming soon!)

Who Should Apply

WBENC-Certified businesses and entrepreneurs from WBENC partner organizations are encouraged to apply. Participants in all phases of business who want to position their business to grow and thrive for the future will benefit from this WBENC Executive Education Program.

In order to meet completion requirements, participants will need to attend and complete all assigned courses.

Note: WeTHRIVE is a dedicated environment for business owners. Since it is a virtual program, other approved executives may join the program sessions with you, but the business owner must always attend the sessions.

For more information about this program, please visit WeTHRIVE.