IGNITE Your Business

WeIGNITE is a highly interactive, executive education experience for WBENC-Certified Women’s Business Enterprises (WBEs) and NaVOBA Certified Veteran Business Enterprises (VBEs). During this program, participants will gain clarity on their business vision and understand its implications for leadership, teams, and business operations.

Participants will engage with other entrepreneurs to share insights about their companies, building a supportive community to rely on moving forward and enjoy special insights from our exclusive program sponsor. 

During this immersive program, Shea Peffly, Certified EOS Implementer®, will guide participants through practical tools and frameworks to help them gain a deeper understanding of how their business vision impacts leadership, teams, and operations.

WeIGNITE will help you to:

  • Develop clarity around your business vision and understand the implications of this vision on leadership, teams, and business operations
  • Acknowledge and intentionally navigate potential leadership shortcomings and organizational issues
  • Learn from fellow women entrepreneurs about their companies and entrepreneurial journeys

Upcoming Events

Applications are now closed for the 2025 WeIGNITE Fall Cohort.

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Who Should Apply
  • For entrepreneurs who feel like their business has “hit the ceiling” in terms of growth and need to scale
  • Interested in simple, practical, real-world tools that help entrepreneurs and leadership teams improve the operational value of their businesses
  • Currently in good standing as a WBENC-Certified WBE or NaVOBA-Certified VBE
  • Must be the majority owner of the company; one owner per company
  • Demonstrate leadership maturity and are committed to further building organizational processes
  • Open to first-time participants only (previous WeIGNITE participants are not eligible)
Schedule

Applications Close: September 4th, 2025

Program Dates: September-October 2025

Program Schedule (sessions are in ET):

  • Wednesday, Sept. 10, 11am to 1pm | Kick off & Speaker Insights
  • Wednesday, Sept. 17, 11am to 1pm | Foundational Tools
  • Wednesday, Sept. 24, 11am to 1pm | Vision
  • Wednesday, Oct. 8, 11am to 1pm | Data, Issues, Process*
  • Wednesday, Oct. 15, 11am to 1pm | Traction

*Please note, no session will be held on October 1 in observance of Yom Kippur.

Location: Virtual

Speaker

Shea Peffly
Certified EOS Implementer®

Shea Peffly serves her clients and leadership teams to achieve discipline and accountability and steer their organizations to elevated levels of success.

Shea has over 25 years of business experience and entrepreneurship as an influencer, facilitator, and coach. Being the daughter of a Marine Sergeant, her entrepreneurial experiences and first-hand appreciation for the challenges and obstacles leaders face drive the value of helping leaders navigate difficult situations and conversations.

Learn More

More Information
Candidate Eligibility
  • Currently WBENC-Certified and in good standing as a Women’s Business Enterprise by WBENC and Regional Partner Organization
  • Must be the majority owner of the company; one owner per company
  • Demonstrate leadership maturity and a commitment to further building organizational processes
  • Open to first-time participants only (previous WeIGNITE participants are not eligible)
Contact Information

Contact the program lead, Andrea Castillo Strickman, at astrickman@wbenc.org.

 

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