Laurel Orley

Daily Crunch Snacks

CEO and Co-Founder

Laurel Orley is the CEO and Co-founder of Daily Crunch Snacks, an Inc. 5000 snack company that launched in 2020.

With over 15 years of experience in marketing & strategy, Laurel spent her career working with companies such as Diageo, Hasbro, and Unilever. While at Unilever, she worked on flagship brands including Dove, Hellmann’s, and Lipton. She played a key role in the award-winning Dove Campaign for Real Beauty, which earned an Effie and was named 2011 Media Plan of the Year by Adweek. Laurel was selected in the EY Entrepreneurial Winning Women Class of 2024 and recognized as a 2025 NOSH Notable.

Daily Crunch is a Uniquely Crunchy™ sprouted nut snack that proves healthy eating can be delicious, satisfying, and crave-worthy. Inspired by her Aunt Diane’s discovery of sprouting in India over 20 years ago, Laurel co-founded Daily Crunch to bring the benefits of sprouted ingredients to everyday snacking. Today, the brand is available in over 16,000 points of distribution and expanded nationally with Whole Foods Market in 2024. Daily Crunch’s biggest launch to date was fall 2025 in over 1,500 Albertson’s doors. Daily Crunch is mission-driven with a strong focus on mental health and sustainability — proudly recognized as one of the first Upcycled brands, where Laurel sits on the board.

In 2024, Laurel led Daily Crunch’s Series A round and established a formal board, now chaired by the former CEO of Tate’s Cookies and Tom’s of Maine.

Laurel lives in Nashville with her husband and three children. She enjoys hiking, Nashville hot chicken, and traveling with her family…their next trip is Japan in December!