Bofta Yimam


Emmy® & Edward R. Murrow Award-Winning Journalist, CEO

Bofta Yimam is an Entrepreneur, Emmy & Edward R. Murrow Award-Winning Journalist, International Speaker and the Founder of StoryLede™.

StoryLede is the go-to fractional marketing agency that weaves in compelling storytelling to help position your company as an industry leader so you can share your irresistible message and amplify your influence — leading to higher impact and revenue. From Story Design to Visibility on LinkedIn, StoryLede specializes in helping industry leaders transform their knowledge and expertise into compelling content marketing and presentations.

After working as a TV Anchor and Reporter, Bofta took her passion for storytelling and empowerment to help business owners become dynamic marketing magnets.

For more than a decade, Bofta reported live on the morning and evening news for top TV outlets, including CBS National News, EuroNews, and BBC. From the White House and the historical 2020 election to the Covid-19 response, Bofta has covered a plethora of stories that have appeared across the country. She also previously worked as the Capitol Hill Correspondent for The Black News Channel, where she covered policies and legislation dominating Washington with a special focus on the impact to people of color. From Gabrielle Union-Wade to members of Congress, Bofta has anchored shows and interviewed a wide range of change agents who are leveraging their voice to make a difference.

Bofta is the first Ethiopian-American newscaster to receive an Emmy award and a sought-after speaker who has spoken to distinguished audiences in London, Africa, and across the U.S. Her client roster includes Hilton, NMSDC, WBENC, Oxford University SU, University of Pittsburgh, NAACP, Africa Fintech Summit, and the American Society of Association Executives (ASAE).

She is certified as a Women-Owned Business (WBENC) and Minority Business Enterprise (NMSDC). Bofta is also part of a select group of speakers who have earned the professional speaker designation by the National Speakers Association (NSA). In 2023, she was nominated as one of the Capital Region Minority Supplier Development Council’s (CRMSDC) Suppliers of the Year. She also received the Women Enterprising Women of the Year award and successfully completed MassMutual’s Dartmouth College Tuck School of Business Program.

When Bofta’s not running a business, she’s busy chasing her energetic toddler – who’s also her boss!