Anouck Gotlib

Belgian Boys


Anouck Gotlib, CEO of Belgian Boys, is on a mission to create whole ingredient foods with a European twist so families can prep less, smile more, and indulge better. Belgian Boys is in the business of happiness, offering their delicious products in 7000 stores and online. She leads a passionate team dedicated to growing more than just a revenue-driven business, creating joy for customers and spreading sweetness in people’s lives.

Anouck and her husband Greg founded Belgian Boys in 2015 and she spent the first few years of company history applying her background in fashion design to the Belgian Boys brand aesthetic and packaging. In 2019 she became the company’s CEO.
Anouck was named an EY Winning Woman in 2021 and has been featured in Forbes, Nasdaq, Business Insider, and more.
Anouck and Greg live in Brooklyn, NY with their two sons who start each day with Belgian Boys mini pancakes