Strengthening the Ecosystem for Women of Color Entrepreneurs

We launched the WBENC Women of Color Program in 2017 to create an effective and successful business ecosystem designed to engage, advise and drive the growth of women of color women-owned businesses.

Since then, hundreds of women entrepreneurs have attended in-person and virtual sessions at WBENC events, designed to address the challenges faced by many women of color business owners and provide resources and programming to address those challenges.


UPCOMING: Women of Color: How to Overcome Objections and Close that Sale! webinar



Register Now
Program Details

The WBENC Women of Color (WOC) Program is cultivating a business ecosystem for women of color through seven program pillars:

  • Community Building: WOC is a tight-knit community, sharing resources for accelerating growth, strategizing to overcome problems, and meeting new customers.
  • Market Access: WOC identifies and leverages regional network areas that focus on the advancement and development of WOC businesses and connects them to the WOC community.
  • Resources: WOC provides support throughout the year with resources in education, support, leadership development, mentorship and provides materials to help strengthen and enhance WOC businesses’ capacity for doing business with corporations.
  • Human Capital: WOC empowers and advances women owned businesses by providing education, inspirational speakers, facilitators, consulting, trainings, subject experts, coaches, and more for aspiring WOC leaders. The program also connects women of color entrepreneurs to pipelines of talent and emphasizes the importance of developing their teams as their most valuable asset.
  • Innovation: WOC facilitates innovation and growth by building bridges with the next generation of women-led firms and entrepreneurs through partnerships with universities and the WBENC NextGen program.
  • Policy: WOC partners with government advocacy organizations including Women Impacting Public Policy (WIPP) and the National Women’s Business Council (NWBC) to promote federal legislative priorities that are necessary for sustained women-owned business success.
  • Capital: WOC researches and communicates access to capital programs and other outside resources and opportunities for women entrepreneurs to the network on a regular basis

The WBENC Women of Color program hosts regular virtual and in-person programs and events. Sign up to receive the latest updates on upcoming events and opportunities.


Women of Color Session: How to Overcome Objections and Close that Sale!

Join WBENC September 21 from 2–4 PM EST for an exciting session led by Christy Demetrakis, North America Sales Capability Director for Procter & Gamble & President of The Empowered Speaker.

You have researched, created, and developed your products and services. You know your competitors. You know your market. Your company and what you have to offer is the best option. So, why aren’t they buying? Why do people not immediately see the value in what you have to offer? Is your product or service the issue? Is it your sales pitch delivery? It could be either of these, or it could be a lack of skill in effectively handling the objections that keep a buyer from saying “yes.” Objections are questions, arguments or concerns that are expressed in opposition to a proposal, product or an idea.

Objection handling is finding out the TRUE objection, understanding why it is a problem, collecting information needed and then handling it. The inability to effectively handle objections will make you feel like you are playing a game of “whack a mole” when all you want to do is sell your product. If you are ready to learn how to overcome objections and close that sale, join us September 21 from 2–4 PM EST.

Register Now

Special Guest: Christy Demetrakis

Christy Demetrakis is a seasoned business professional with +25 years of experience in a variety of fields including sales and management across several Fortune 500 companiesIn her current capacity, as North America Sales Capability Director for Procter & Gamble, Christy designs and delivers Industry Award winning Sales Colleges to train the North America selling organization.  She is also actively involved in recruiting top talent and mentoring. She holds a bachelor’s degree from the University of North Carolina at Chapel Hill and an MBA.  She has been married to James for 25 years and lives in Kentucky.  She has two children and dog. 

Christy is also the President and Founder of The Empowered Speaker, a company that teaches people the power of dreams and the importance of faith in conquering the fears that limit us.  She achieves this through workshops, conferences, keynotes, and her Faith to Conquer FearTM Series Workshops.   Her empowering and inspirational spirit shines through in her books, Faith to Conquer Fear:  Inspiration to Achieve your Dreams and her Amazon bestselling book Faith to Conquer FearTM:  The Journey.

Christy is a certified instructor for the Speakers Training Camp™.  She offers public workshops and customized on-site programs for companies and organizations to improve their public speaking and presentation skills.  She is a Master Facilitator for Procter & Gamble’s Effective Presentation Skills course and is a certified instructor for High Impact Training and Delivery.   

Hosted by:

Who Should Participate

As an outreach and development program, the WBENC Women of Color program is open to all women business owners, including WBENC-Certified Women’s Business Enterprises and those not yet certified.

If you are a female entrepreneur, but not yet certified by WBENC, attending a Women of Color program event is a great way to get a taste of the network.

We also invite all allies of women of color business owners to participate, including Corporate Members, WBEs or other partners.

Sign up to receive the latest WOC program events and opportunities.
Join Us
See upcoming events.
See events