IGNITE Your Business

WeIGNITE, powered by EOS®, the Entrepreneurial Operating System®, is a highly interactive, virtual WBENC executive education program, brought to you by Wells Fargo. EOS® is a set of simple, practical, real-world tools that help entrepreneurs and leadership teams improve the operational value of their businesses.

During this program, Certified EOS Implementers® help WBEs achieve TRACTION in their businesses through self-implementing the Entrepreneurial Operating System described in the book Traction: Get a Grip on Your Business by Gino Wickman.

In each session, participants will review components of the EOS Model®, present and discuss the various tools worked on that week in peer groups. Participants will have the opportunity to share their experiences with one another, ask questions of the EOS Implementers® to assist them in self-implementing EOS® with their individual leadership teams.


Applications now closed

Program Dates

September 29 – October 27, 2021

5 Educational sessions
2 Peer Group sessions
During 5 consecutive weeks




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Why Participate
  • Develop clarity around your business vision and understand the implications of this vision on leadership, teams and business operations.
  • Learn the components and tools involved in the EOS Model® and gain the confidence to implement into your business.
  • Acknowledge and intentionally navigate potential leadership shortcomings and organizational issues.
  • Learn from fellow women entrepreneurs about their companies and their self-implementation journeys, joining a community to rely on as you go forward.
About EOS

EOS® has helped thousands of businesses achieve more revenue, growth, and profit while delivering a better balance of life to business owners and leaders. The WBENC partnership with EOS Worldwide (the Entrepreneurial Operating System®), enables both organizations to strengthen their support for women entrepreneurs by providing a game-changing business operating system backed by a supportive network dedicated to their continued success.

The Entrepreneurial Operating System® was developed by Gino Wickman and described in his best-selling book, Traction: Get a Grip on Your Business. More than 80,000 companies are currently using EOS® tools to improve the operational value of their business, with nearly 400 trained EOS Implementers® who help businesses master leadership and execution to gain traction on their business goals. In these challenging economic times, EOS® prepares business leaders for the challenges of today and tomorrow.

EOS Worldwide is based in Livonia, MI, and for more than 15 years has provided entrepreneurial leaders and managers with a complete system and a set of simple, practical tools for getting everything they want from their businesses. The Entrepreneurial Operating System® effectively strengthens businesses of any size in any industry, aligning all human energy and resources to achieve desired results.

For more information about EOS®, please visit https://wbenc.eosworldwide.com/.

Who Should Apply
  • Currently in good standing as a WBENC-Certified Women’s Business Enterprise
  • Must be the owner of the company
  • Demonstrate leadership maturity and are committed to further building organizational processes

WeIGNITE, powered by EOS® is highly interactive and requires:

  • Pre-work reading Traction: Get a Grip on Your Business by Gino Wickman (provided)
  • Between session work implementing the tools for the upcoming session
  • Participants will be required to present and share each week on how they begin implementing
The WBENC Executive Program, sponsored by Wells Fargo, is providing me with the added business tools to grow my company to the next level. The practical business skills that I can immediately apply to my day-to-day growth strategies, the skills to pitch and land expanded retail distribution of my patented product line, plus the network of support through local advisors and peers will all help me to develop a growth plan for 2020 and beyond! Being able to share my growth plan and receive critical feedback from other like-minded business advisors and peers is something that only an educational forum like this one could provide. I know that this program will open many doors as well as provide an amazing growth and learning opportunity on so many levels.
Amy Fazackerley
Lay-N-Go, LLC
The WBENC Executive Educational Program has provided MDTS with a blueprint for success by guiding, educating and strengthening the skills of our leadership team. The material is valuable, the resource guides are interactive and peer discussions are constructive. This program has reinforced the importance of operating with a clearly defined vision and maintaining strong, supportive professional networks. The education and motivation gained from this program are exactly what we need in order to break through the current ceiling and take our business to the next level!
Jessica Cobb
Program Dates

Educational Session Dates

  • Wednesdays 12-2pm ET
    • Kickoff: 9/29/21
    • Session 1: 10/6/21
    • Session 2: 10/13/21
    • Session 3: 10/20/21
    • Session 4: 10/27/21

Peer Group Dates

  • Fridays 11am ET
    • Peer Group 1: 10/8/21
    • Peer Group 2: 10/22/21
Want to know when WeIGNITE, powered by EOS® will be offered again? Subscribe to stay in the know.
Contact Us

Session 1 & 2: Rainee Busby

Rainee is a seasoned leader, entrepreneur, speaker and facilitator who has spent her career working with businesses and organizations of various sizes—and across many industries—to achieve and sustain operational excellence. She brings unique, innovative solutions to her clients while leveraging her expertise in business management, operations, systems, and people strategy. Her expertise combined with EOS® is a game-changer for her clients. Rainee has implemented EOS® with over 60 clients, half of which are family-owned businesses.

Session 3: Sonya Jury

Sonya is a seasoned entrepreneur who has been there, done that. She’s experienced the challenges of being an entrepreneur before joining as an EOS® Community Member. Now her focus is to help others improve within the EOS® community, meeting entrepreneurs where they are and providing tools and support to achieve the next level.



Session 4: Maria Baseggio

Maria realized her true passion was entrepreneurship when someone called her an “intrapreneur” while working in the corporate world, noticing her constant focus on where to take the business and how to get there rather than staying comfortable with the status quo. In 2010, she started her own firm to help small and midsize organizations build and execute their growth strategies. She learned about EOS® seven years later  and quickly decided to become a Professional EOS® Implementer, through which she loves seeing them reach new levels in revenue growth and become more cohesive, effective leadership teams rather than a group of individuals who make detached decisions.

Session 5: Barb Reinhold

Before becoming an EOS Implementer, Barb had already been working with leaders for 20+ years. Running their strategic planning sessions, merging together cultures of groups who didn’t want to be in the same room together and restructuring businesses to become profitable for the first time. All the while she was using EOS® tools and disciplines without knowing it. In 2018 she started her own business to focus on her true passion of helping small & mid-sized business owners break through, teaching the tools and empowering them to reach full potential.

More Information
Tuition & Costs

WeIGNITE, powered by EOS® is brought to you by Wells Fargo in collaboration with WBENC. No tuition is required for accepted applicants.