Gain TRACTION in Your Business

The WBENC Executive Education Program, sponsored by Wells Fargo, is a highly interactive, virtual program in partnership with EOS Worldwide (the Entrepreneurial Operating System®). EOS® is a set of simple, practical, real-world tools that help entrepreneurs and leadership teams improve the operational value of their businesses.

During this program, Certified EOS Implementers® help WBEs achieve TRACTION in their businesses through self-implementing the Entrepreneurial Operating System described in the book Traction: Get a Grip on Your Business by Gino Wickman.

In each session, participants will review components of the EOS Model®, present and discuss the various tools worked on that week in peer groups. Participants will have the opportunity to share their experiences with one another, ask questions of the EOS Implementers® to assist them in self-implementing EOS® with their individual leadership teams.


Program Dates

April 29 – May 27, 2021

Fall 2021



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Why Participate
  • Develop clarity around your business vision and understand the implications of this vision on leadership, teams and business operations.
  • Learn the components and tools involved in the EOS Model® and gain the confidence to implement into your business.
  • Acknowledge and intentionally navigate potential leadership shortcomings and organizational issues.
  • Learn from fellow women entrepreneurs about their companies and their self-implementation journeys, joining a community to rely on as you go forward.
About EOS

EOS® has helped thousands of businesses achieve more revenue, growth, and profit while delivering a better balance of life to business owners and leaders. The WBENC partnership with EOS Worldwide (the Entrepreneurial Operating System®), enables both organizations to strengthen their support for women entrepreneurs by providing a game-changing business operating system backed by a supportive network dedicated to their continued success.

The Entrepreneurial Operating System® was developed by Gino Wickman and described in his best-selling book, Traction: Get a Grip on Your Business. More than 80,000 companies are currently using EOS® tools to improve the operational value of their business, with nearly 400 trained EOS Implementers® who help businesses master leadership and execution to gain traction on their business goals. In these challenging economic times, EOS® prepares business leaders for the challenges of today and tomorrow.

EOS Worldwide is based in Livonia, MI, and for more than 15 years has provided entrepreneurial leaders and managers with a complete system and a set of simple, practical tools for getting everything they want from their businesses. The Entrepreneurial Operating System® effectively strengthens businesses of any size in any industry, aligning all human energy and resources to achieve desired results.

For more information about EOS®, please visit

Who Should Apply
  • Currently in good standing as a WBENC-Certified Women’s Business Enterprise
  • Must be the owner of the company
  • Demonstrate leadership maturity and are committed to further building organizational processes

The WBENC Executive Education Program is highly interactive and requires:

  • Pre-work reading Traction: Get a Grip on Your Business by Gino Wickman (provided)
  • Between session work implementing the tools for the upcoming session
  • Participants will be required to present and share each week on how they begin implementing
The WBENC Executive Program, sponsored by Wells Fargo, is providing me with the added business tools to grow my company to the next level. The practical business skills that I can immediately apply to my day-to-day growth strategies, the skills to pitch and land expanded retail distribution of my patented product line, plus the network of support through local advisors and peers will all help me to develop a growth plan for 2020 and beyond! Being able to share my growth plan and receive critical feedback from other like-minded business advisors and peers is something that only an educational forum like this one could provide. I know that this program will open many doors as well as provide an amazing growth and learning opportunity on so many levels.
Amy Fazackerley
Lay-N-Go, LLC
The WBENC Executive Educational Program has provided MDTS with a blueprint for success by guiding, educating and strengthening the skills of our leadership team. The material is valuable, the resource guides are interactive and peer discussions are constructive. This program has reinforced the importance of operating with a clearly defined vision and maintaining strong, supportive professional networks. The education and motivation gained from this program are exactly what we need in order to break through the current ceiling and take our business to the next level!
Jessica Cobb
How to Apply

Applications are now closed for the April – May, 2021 program.

The next cohort will be Fall 2021. Sign-up for updates about the next program.

Interested in attending? Sign up for updates on the next program.
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Tuition & Costs

The WBENC Executive Education Program is provided by Wells Fargo in collaboration with WBENC. No tuition is required for accepted applicants.

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