In 2024, WBENC continues its inspiring tradition by celebrating the WBE Stars for their remarkable achievements, contributing invaluable leadership, innovation, and influence on the dynamic business landscape. Each handpicked by one of the 14 Regional Partner Organizations (RPOs), these women serve as a wellspring of inspiration for others within their communities. The recognition they receive through the WBE Star Award is a powerful testament to the profound impact they’ve made in their respective business environments.
The 2024 WBE Stars received their accolades at the vibrant WBENC National Conference, a grand event held from March 19-22, 2024, in Denver, Colorado. This conference was a hub of innovation and networking, drawing nearly 5,000 entrepreneurs and business leaders who celebrated the accomplishments of these extraordinary women.
But the celebration doesn’t end there. Throughout 2024, WBENC will continue to spotlight these trailblazing women in various dynamic formats, including an engaging article series and captivating feature articles in WE USA Magazine this summer. Prepare to be inspired!
Meet Kathleen Hunt, Founder and President of Personalized Payroll Services, with the Women’s Business Council – Southwest (WBCS) Regional Partner Organization. Kathleen founded Personalized Payroll Services, Inc., in 2011 with the goal to help women-owned businesses thrive and prosper. Personalized Payroll partners with small to mid-sized businesses to customize and streamline their payroll processing and HR services.
Personalized Payroll helps clients avoid costly penalties and accrued interest with timely and accurate local, state and federal tax deposits and filings. The company provides real time payroll solutions offering clients the ability to process payroll anytime from anywhere.
Get inspired by Kathleen and stay tuned for our 2024 WBENC Stars article series throughout 2024!
Personalized Payroll provides payroll processing, payroll tax filings, and related services such as issuing of 1099’s to subcontractors, new hire reporting, wage garnishments, preparing, issuing, and filing end of the year W-2’s and 1099’s i.e., anything related to payroll processing and payroll taxes. Depending on a client’s needs, they can provide timekeeping tools to interface with the payroll system, such as timeclocks and a cell phone app. In addition, their system comes equipped with a Human Capital Management System (HCM) which allows employees to request and track PTO, and onboarding tools as well as other HR-related tools. They offer exceptional, U.S.-based, customer service and assists in the technology migration as well as support and training for their clients.
Last year, the IRS imposed over $12 billion in penalties and interest to businesses for incorrect filing of payroll taxes. Avoiding interest and penalties from the IRS for filing incorrect information is one of the biggest needs Personalized Payroll fulfills. They help clients automate time-consuming aspects of processing payroll, reducing the risk of payroll errors and, most importantly, ensuring their clients’ employees are paid on time.
The 2024 theme is AMPLIFY. What does AMPLIFY mean to you?
“AMPLIFY speaks to the power of women leveraging their strengths, experiences, and diverse perspectives to create a resounding resonance in the business landscape.”
When and how was your business started?
In 2009, I was working with a staffing company. As I was selling these services, I came across an opportunity to work with a Sheriff’s department to payroll correctional officers. I was assured by the owner her company could obtain workers compensation. But after an 18-month sales cycle we were given the contract, and the workers compensation carrier would not cover corrections officers. The owner shared I could go out and get the insurances needed and open a business to service this Sheriff’s Department, so I used $90K in our savings account, secured workers comp., general liability, EPLI as well a back-office provider and opened Personalized Payroll in less than two weeks. An adventure to say the least!
What is one way you recommend people to “AMPLIFY” the impact of the WBENC network in the next 2 years?
One effective way to AMPLIFY the impact of the WBENC network over the next two years is through active and strategic participation at the national, regional, and local levels. Engaging with the WBENC community by attending events, attending educational opportunities offered by WBENC and their RPO partners as well as collaborating with other WBEs on business initiatives can significantly enhance the collective influence of the network.
How are you planning to AMPLIFY the mission of the WBENC network during your time as a WBE Star?
I see this as a unique opportunity and plan to leverage networking opportunities to actively promote the WBENC network at the national, regional, and local levels. I will highlight how being a part of the network has positively impacted my business and emphasize the opportunities and connections gained throughout the 11 years I have been a certified WBE and active in the WBENC family.
Provide an example of how innovation helped you overcome a challenge, pivot, or adapt your business.
As a payroll service, we continuously evaluate and leverage technology to provide the best customer experience possible. By implementing a robust online platform, I not only expanded my market reach but also enhanced the overall customer experience through features like remote working and support to clients. The innovative use of data analytics allowed me to gain insights into customer preferences and tailor their product offerings accordingly. This strategic pivot not only helped my business survive in a changing market landscape but also positioned it for sustained growth and resilience in the digital age.
What areas of innovation do you foresee for women entrepreneurs over the next few years?
I believe women entrepreneurs are poised to be at the forefront of innovation across diverse sectors. Notable areas are likely to be technology, where women-led startups will contribute to the development of cutting-edge digital solutions, software applications, and tech platforms that address evolving industry needs. Sustainability is a growth industry and is expected to drive women entrepreneurs toward creating businesses with eco-friendly products and services leading to innovations in sustainable fashion and retail products, renewable energy, and environmentally conscious practices.
What have you learned about yourself as a leader from mentoring or coaching others?
Mentoring or coaching others provides a profound opportunity for self-reflection and personal growth as a leader. It highlights the importance of empathy and effective communication in leadership, as conveying ideas and feedback in a way that resonates with diverse individuals becomes paramount. Witnessing the growth and success of mentees offers a sense of accomplishment, emphasizing the impact of leadership on individual development and team dynamics.
What do you view as benefits of being part of the WBENC network?
There are so many benefits to being a part of this network!
WBENC offers unparalleled networking opportunities connecting me with women-owned businesses. This exposure has led to valuable partnerships, contracts, and collaborations. The WBENC network also facilitates access to valuable educational resources, mentorship programs, and industry insights which has empowered me to enhance my skills and navigate business challenges effectively. The network gives me a true sense of community and allows me to share experiences, and gain inspiration and support as we all travel through our entrepreneurial journey!
How has engaging in the WBENC Network as a Certified WBE helped your company?
Engaging with the WBENC network as a Certified Women’s Business Enterprise (WBE) is a strategic move that has significantly propelled my company’s success. Being part of the WBENC network opened doors to a myriad of opportunities, including access to a vast network of potential clients, mentors, and partners. The network provides a platform for participating in industry events, conferences, and networking sessions. Moreover, the WBENC network offers educational resources, training programs, and valuable insights that have enhanced my business acumen and competitiveness. Certification itself serves as a differentiator, setting your company apart and increasing its appeal to clients and partners who prioritize supplier diversity. Ultimately, engaging with the WBENC network as a Certified WBE has expanded my business opportunities and aligned our company with a community dedicated to fostering the growth and success of women-owned businesses.
What suggestions would you like to share with a newly certified WBE who is looking to get involved in the WBENC community?
First and foremost, attend local, regional, and national WBENC events and conferences to connect with fellow women entrepreneurs, corporate partners, and industry experts. Participate in matchmaking sessions to explore potential business opportunities and collaborations. Engage in the various educational programs and resources offered by WBENC to enhance your business knowledge and skills. Join industry-specific committees within the network to deepen your involvement and expand your network. Actively contribute to discussions, share your experiences, and seek mentorship opportunities within the community. Lastly, make the most of the WBENC certification logo and seal on your marketing materials to showcase your commitment to supplier diversity. By embracing these suggestions, you’ll not only maximize the benefits of your WBE certification but also become an integral part of a supportive and dynamic community dedicated to the success of women-owned businesses.
