Carrie Sporer
Co-Founder
Regional Partner Organization
Our Story
SWAIR is a next-generation haircare brand on a mission: to eliminate the friction between fitness and beauty. Designed for active, performance-minded women, SWAIR’s flagship “Showerless Shampoo” and follow-on products don’t just mask sweat and oil, they cleanse without water, residue or compromise. The result? A streamlined routine that lets women move hard, show up confidently, and switch from workout to world without skipping a beat. With clean-cosmetic standards (vegan, cruelty-free, alcohol- and sulfate-free) and a focus on time-saving, multi-tasking formulas, SWAIR empowers modern women to prioritize both health and style.
Sustainability
Each bottle of Showerless Shampoo saves an estimated 5,000 gallons of water by reducing shower times. With over 36,000 bottles sold, SWAIR has saved customers a total of 180 million gallons of water (Source: EPA Watersense data).
Revenue Growth
SWAIR’s growth is powered by a loyal, fast-growing community of active women whose repeat purchases and referrals drive sales. This organic traction demonstrates strong product–market fit and a clear demand for innovation in the haircare category.
Product Growth
Plus new bundles and sampler sets, regularly developing new innovations
Market Expansion
Showerless Shampoo was recognized as one of the top 100 female-founded products by Glamour Magazine for redefining haircare and championing active women’s lifestyles.
