Ameka Coleman
Founder and CEO
Regional Partner Organization
Our Story
Since 2023, Strands of Faith has distributed more than 10,000 textured haircare units directly to hospital patients, ensuring access to inclusive, culturally responsive care. In less than two years, the brand has forged partnerships with six major hospital systems, embedding textured haircare into patient wellness at scale.
This momentum has translated into remarkable business growth, with hospital-sector revenue increasing by approximately 250% year-over-year. Strands of Faith is not only addressing a critical gap in patient care but also driving sustainable business expansion that uplifts communities and redefines what equitable healthcare looks like.
Product Growth
Distributed to hospital patients since 2023, meeting a direct need for inclusive personal care products in medical settings.
Revenue Growth
Demonstrating strong traction in a new market vertical and reinforcing the business case for inclusive healthcare solutions.
Market Expansion
Embedding textured haircare solutions directly into patient care protocols.
Community / Social Impact
In healthcare by ensuring that Black and Brown patients receive culturally appropriate care essentials.
