Ellana Stinson

Ellana Stinson

Founder & CEO

Website

Regional Partner Organization

Center for Women & Enterprise

Our Story

Founded from research and passion, Safo Hair offers the beauty industry a company focused on hair health and scalp healing through the use of clean, safe, and effective ingredients that address hair growth from the root.

Steeped in herbal legacy and powered with science, Safo Hair’s transformational and award winning formulas are Dr. Ellana’s solution towards educating consumers on clean beauty hair products’ power to moisturize, protect, and repair your hair and scalp without exposure to known carcinogens, parabens, and other toxic components. Our products empower customers to create hair rituals informed with restoration in mind.

Revenue Growth

Revenue Growth

46% Increase

In revenue in 2024, reflecting business growth and expansion. Nearly 10,000 customers reached and 17% return customer rate.

Community / Social Impact

Community / Social Impact

Donates 2% of revenue in scholarship

To The International Girls Academy each year, empowering girls through hair and wellness, education, leadership, mentorship, product development, story-telling and joint media engagement.

Mission Focused

Mission Focused

“Rooted in Confidence” Hair & Wellness

Workshops reinforce Safo Hair’s mission to empower young girls through science-backed hair education, holistic wellness practices, and confidence-building. By integrating self-esteem discussions with hair health, Safo advances its commitment to nurturing whole-person wellbeing.

Market Expansion

Market Expansion

Expanding Regional Footprint

Secured multiple state and agency contracts across the Commonwealth of Massachusetts, strengthening regional presence and unlocking new revenue channels.