Shannon Kehrer

Shannon Kehrer

CEO

Website Instagram Facebook Linkedin

Program

WBENCPitch

Regional Partner Organization

Women's Business Enterprise Council-West

Our Story

Hidey Style was created with a simple but powerful mission: to revolutionize the way people wear no-show socks. Frustrated by liner socks that constantly slipped off, the founder designed a functional, stylish alternative that actually stays on. Today, Hidey Socks are crafted with breathable bamboo fiber, a gel section to prevent blisters, and a signature Austrian crystal detail.

Beyond its design innovation, Hidey Style is making its mark through sustainable growth and consumer impact. With thousands of satisfied customers and a fast-growing direct-to-consumer model, Hidey Socks are improving daily comfort for women around the world while generating measurable economic value.

Market Expansion

Market Expansion

4

niche verticals within the sock and wellness apparel market have been captured by Hidey Style through the launch of 5 distinct product lines in just 3 years

Sustainability

Sustainability

30%

lower fabric-related emissions are achieved by Hidey Style through the use of bamboo fiber in its sock production compared to traditional cotton

Product Growth

Product Growth

30

individual SKUs have been developed and released since founding, with an average of 10 new SKUs added per year

Community / Social Impact

Community / Social Impact

10%

of sales from specific Hidey Style products are donated to charitable organizations