Christa Cotton
CEO
Regional Partner Organization
Our Story
El Guapo is a New Orleans–based, woman-owned manufacturer of zero-proof bitters, syrups, and mixers. They specialize in bold, all-natural recipes crafted with sustainability and quality sourcing in mind. Their products are used by award-winning bars, restaurants, and home bartenders across all 50 states and 8 countries. Whether spirited or spirit-free, every El Guapo cocktail tells a story — no artificial anything, just flavor you can feel good about.
Market Expansion
Across all 50 states, and 8 countries, up from just 500 in 2020
Mission Focused
Received 7 Good Food Awards, the most of any producer in Louisiana or the Elixirs category nationally, reflecting a commitment to sustainable sourcing and production
Revenue Growth
In investment capital, fueling product innovation, operational expansion, and growth into the zero-proof beverage space
Infrastructure Investment
Expanding operations and revitalizing the local industry and infrastructure
