Christa Cotton

Christa Cotton

CEO

Website

Regional Partner Organization

Women's Business Enterprise Council South

Our Story

El Guapo is a New Orleans–based, woman-owned manufacturer of zero-proof bitters, syrups, and mixers. They specialize in bold, all-natural recipes crafted with sustainability and quality sourcing in mind. Their products are used by award-winning bars, restaurants, and home bartenders across all 50 states and 8 countries. Whether spirited or spirit-free, every El Guapo cocktail tells a story — no artificial anything, just flavor you can feel good about.

Market Expansion

Market Expansion

3,000+ Retail Locations

Across all 50 states, and 8 countries, up from just 500 in 2020

Mission Focused

Mission Focused

7 Good Food Awards

Received 7 Good Food Awards, the most of any producer in Louisiana or the Elixirs category nationally, reflecting a commitment to sustainable sourcing and production

Revenue Growth

Revenue Growth

Over $3.6 Million Raised

In investment capital, fueling product innovation, operational expansion, and growth into the zero-proof beverage space

Infrastructure Investment

Infrastructure Investment

36,000 Sq. Ft. Manufacturing Facility

Expanding operations and revitalizing the local industry and infrastructure