Xan Difede

Xan Difede

Owner & President

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Regional Partner Organization

Women's Business Enterprise Alliance

Our Story

3rd Rock Renewables is redefining sustainable construction with Mechanical Concrete® technology—a patented innovation that repurposes end-of-life tires into durable, eco-friendly foundations.

Their mission is to build greener, longer-lasting infrastructure while helping industries reduce costs and carbon emissions.

Market Expansion

Market Expansion

2025 WBE Star Awardee

Recognized for delivering innovative, sustainable building solutions, 3rd Rock Renewables provides scalable infrastructure technologies for municipal, industrial, and global markets.

Sustainability

Sustainability

10,000 Scrap Tires Per Acre

Diverted from local landfills and illegal dump sites through the use of Mechanical Concrete®. Currently partnering to develop a carbon credit model that quantifies the corresponding CO₂ reduction and long-term environmental impact.

Community / Social Impact

Community / Social Impact

Greater than 75% Annual Savings

In infrastructure budgets by eliminating pothole maintenance and road repairs caused by base failure — enabling municipalities to redirect funds back into community development initiatives.

Product Growth

Product Growth

Up to 50% Less to Construct

Than a traditional base due to Mechanical Concrete’s® cylinder confinement technology. It creates an industrial-strength foundation for roads and parking lots, utilizing local aggregates and repurposed crushed concrete for added sustainability and cost savings.