Retail Readiness for Life Out Here with Tractor Supply Co.

Wednesday, May 14 | 2:00 – 4:00 PM ET

Join Tractor Supply Company for the third annual Retail Readiness for Life Out Here session, a dynamic and informative experience designed to equip businesses with the tools, insights, and strategies needed to become successful partners with America’s largest rural lifestyle retailer.

This session will dive deep into how Tractor Supply is creating space for businesses of all sizes through its Supplier Opportunity and Development approach.

Participants will:
  • Gain valuable insights directly from Tractor Supply leaders on their new strategies for Tractorization, localization, and regionalization, which aim to expand opportunities for small and regional businesses to grow as TSC partners.
  • Learn about upcoming merchandising and digital opportunities, including how suppliers can engage both online and in-store through innovative product and service offerings.
  • Hear information on Tractor Supply’s evolving direct sales and final mile strategy.

Whether you are exploring a first-time partnership or expanding an existing one, this session will provide practical guidance on aligning your business with Tractor Supply’s mission, connecting with key decision-makers, and unlocking new pathways to lasting success.

As always, Women Owned in Retail sessions are open to ALL women-owned businesses with consumer products.