Women of Color UNIDAS — Using CRM Data and Insights to Engage Client

In today’s competitive market, understanding your customers is key to sustainable growth. CRM systems, when used effectively, can transform how businesses engage clients, uncover opportunities, and make data-driven decisions.

This session will dive into the power of CRM insights and how they can be a game changer for small business success.

By the end of this session, participants will be able to:

• Understand how Customer Relationship Management (CRM) systems and data analytics can be leveraged to accelerate the growth of a small business.
• Identify essential data components within a CRM system, emphasizing the importance of data quality and clean analytics for informed decision-making.
• Evaluate and apply relevant tools, technologies, and techniques to efficiently analyze CRM data

The WBENC Women of Color UNIDAS Community Resource Group is an outreach and development initiative dedicated to empowering Latina and Hispanic business owners across the nation. All are welcome to attend.