Sales are the foundation of business sustainability and growth, yet many entrepreneurs face challenges in scaling their sales efforts.

This session will focus on developing a powerful sales strategy that will help you outperform your competitors. Learn how to leverage customer psychology, optimize your sales funnel, and master the art of pitching, negotiations, and closing. Our expert facilitator will guide you through key techniques tailored for success in competitive markets.

This session is both a game-changer for your business strategy and a strategic asset for maximizing your impact at the 2025 WBENC National Conference. With a strong sales strategy in hand, you’ll be equipped to stand out from the crowd, confidently engage potential buyers, make the most of your expo presence, and deliver compelling pitches to future partners.

By the end of this workshop, participants will be able to:

  1. Understand customer psychology and optimize their sales funnel for maximum conversion.
  2. Develop and implement a scalable sales strategy that drives growth.
  3. Master pitching, negotiations, and closing techniques to increase sales effectiveness.

Join us for this essential session designed to help you craft a sales strategy that sets your business apart.

The WBENC Women of Color LEGACY Community Resource Group is an outreach and development initiative dedicated to fostering a supportive ecosystem for African American, Afro, and Black women entrepreneurs from diverse backgrounds. All are welcome to attend.


Speakers