WBENC Women Owned in Retail | Macy’s Inc.: Avoiding the Tactics Trap – Building a Strategy for Sustainable Growth

In the pursuit of growth, it’s easy to fall into the Tactics Trap, where the pressure to keep posting, pitching, and producing can overshadow the strategic decisions that drive long-term success. Explore how greater strategic clarity can strengthen your positioning, sharpen your focus, and help every investment of time and resources create greater impact. Learn from an entrepreneur’s journey of building both a service business and a consumer product brand, and the lessons that transformed execution into sustainable growth. 

As a WBENC Outreach program, these sessions are open to ALL businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events. Join us!