WBENC Women Owned in Retail | Beyond the Label: Inside Target Owned Brands & the Private Label Partnerships

What does it take to build a successful private label business and be ready when the right retail opportunity comes along?

Join Target and WBENC for an inside look at Target Owned Brands, Target’s exclusive portfolio of private label brands, and the partnerships that help bring them to life.

Designed for manufacturers and suppliers interested in expanding their private label business, this session will explore Target’s Owned Brand portfolio, the evolving private label landscape, and what it takes to build a successful retail partnership.

Attendees will gain insight into:

• How Owned Brand products move from concept to shelf
• Operational, quality and responsible sourcing expectations behind the business
• Steps companies can take now to strengthen their readiness for future opportunities.

The session will also feature a candid panel discussion with experienced private label suppliers and Target sourcing partners, sharing lessons learned, how private label differs from supporting national brands, and practical strategies for navigating the complexities of private label partnerships—at Target and across the retail industry.

As a WBENC Outreach program, these sessions are open to ALL businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events. Join us!