WBEC NY DMV | Nobody’s Ever Heard of You and It’s Costing You Big Contracts

July 15 | 12 to 1 pm EST | Virtual

This virtual session is designed to speak directly to Certified women business owners who are leaving revenue on the table because their brand story, visibility, and communications strategy isn’t working for them.

As CEO and Communicator in Chief of First and Last PR, Stephanie Scott-Bradshaw works with brands that need to be seen by the right people at the right time. In this session, she’ll break down why visibility is the missing piece in most growth strategies and what to do about it. Attendees will leave with a clear framework for building credibility, showing up in front of corporate buyers, and turning their Certification into a communications asset.

Participants will gain:

• An understanding of how visibility, brand positioning, and communications strategy influence access to corporate buyers, contract opportunities, and business growth.
• Practical strategies to build credibility, communicate value propositions effectively, and position businesses as qualified supplier partners.

Attendees will also leave with a practical framework to increase visibility among corporate buyers and supplier diversity leaders, identify gaps in their brand story and messaging, and knowledge of how Certification can be integrated into marketing and communications efforts to support procurement readiness, supplier visibility, relationship-building with corporate partners, and revenue growth.

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