The WBENC Forum Marketing Team Presents,
“Branding for Impact: Purpose, Position and Promise”

As you think about your marketing strategy for 2026, it’s a good time to evaluate the effectiveness of your brand messaging. Are you making adjustments, holding the line or not sure what to do?

The WBENC Forum Marketing Team brings you an experienced panel to help you understand what is most important to your brand in this shifting landscape. The session will explore Branding for Impact: Purpose, Position and Promise. You will hear from brand strategists as well as an expert panel who will share their best practices in branding that has staying power.

Join moderator Julie Lilliston, Chair of the Forum Marketing Team and President of Julie Lilliston Communications, for a dynamic panel featuring Barb Bosha, 1st Vice Chair and CEO of BOSHĀ; Brooke Foley, 2nd Vice Chair and CEO of Jayne Agency; and Gia Machlin, Certified WBE and CEO of EcoPlum.

This session is part of 2025 NBIC Unity Week and hosted by the National Business Inclusion Consortium (NBIC). ALL are encouraged to participate, register today!


Speakers