Women of Color | Branding Basics for Small Businesses: Creating A Brand That You and Your Customers Will Love

You are invited to attend, “Branding Basics for Small Businesses: Creating A Brand That You and Your Customers Will Love,” a WBENC Women of Color session. All WOC WBEs and non-certified WOC Entrepreneurs are encouraged to attend this outreach and development program.

Join us on February 8th from 3-5 PM ET for an insightful session on how to create a brand that you and your customers will love. In an age where businesses are defined by the look of their Instagram grid, your brand is always going to set you apart from the rest. A brand isn’t just the colors of your logo or the boldness of your font – it’s so much more! In this session taught by Mari Milenkovic, co-founder & COO of Her Brand & Co., and Jessica Korthuis, co-founder and CEO, you will learn how you can tap into what makes your brand truly unique and how to stand out among the crowd and grow a deep community of dedicated customers and raving fans.

Key takeaways of the session include:
• Branding basics for small businesses
• Brand positioning frameworks and how to visually create a brand that is timeless
• The key differences between marketing and branding, and how they work together

Mari will also take participants through a brand vision exercise to help you gain clarity on your brand’s vision and purpose. Attendees will also receive a free gift!

Speakers

Mari Milenkovic
Co-founder & COO, Her Brand & Co.

Mari is the Co-founder and COO of Her Brand & Co., a leading marketing education platform for female founders. Mari has worked in marketing and communications for more than 10 years, and has an MBA from Rollins Crummer Graduate School of Business. She is a ninja in all things operations, is uniquely gifted at marketing systems, goal setting and accountability, and has a distinctive ability to lead teams and mentor talent. Previously, Mari spent 10 years in higher education in program development, operations, and marketing for student affairs. She also led community development for the University of Central Florida (60k+ students), a Hispanic-serving institution since 2019. Originally from Maracaibo, Venezuela, Mari currently resides in Orlando, FL.

Jessica Korthuis
Co-Founder and CEO, Her Brand & Co.

Jessica Korthuis is the Co-founder & CEO of Her Brand & Co., an educational platform that provides marketing and branding educational programs to help early-stage female founders grow and market their businesses. Jessica is a 40 Under 40 Honoree, a “Women Who Mean Business” Honoree, a “Women to Watch in 2019 and Beyond” award recipient, and was recently awarded the Womenpreneur Education Business Innovator of the Year by the 2021 Influential Businesswoman Awards.