Helping Women-Owned Businesses Thrive in Big Retail

Women-owned businesses are behind some of the most innovative, game-changing consumer products on the market, driving industry trends and reinventing product categories. But the path from product development to retail success can be a daunting one, particularly for women entrepreneurs who are much less likely to receive start-up capital to fund their business.

WBENC has teamed up with Title Sponsor: Target Corporation, and Program Sponsors: Dick’s Sporting Goods, The Home Depot, Macy’s, Inc., and Tractor Supply Co. to demystify the process with Women Owned in Retail, a program designed to help women-owned business with consumer goods scale and thrive in the retail space.

This program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.


UPCOMING SESSIONS (Register for each using the date links)


Retail 101 with Target

Wednesday, July 17 | 2:00 – 4:00 PM ET

Indirect Categories with Target

Wednesday, August 7 | 2:00 – 4:00 PM ET

Macy’s Fashion Bootcamp

Wednesday, September 18 | 2:00 – 4:00 PM ET

Macy’s Presents It Starts with Her

Wednesday, October 2 | 2:00 – 4:00 PM ET

Target Holiday Trends & Supplier Showcase

Wednesday, November 20 | 2:00 – 4:00 PM ET

Title Sponsor
Program Sponsors
Upcoming Sessions
Why Participate
  • Gain a better understanding of what big retailers like Target, Dick’s Sporting Goods, Macy’s and The Home Depot are looking for in suppliers.
  • Understand the role of supplier diversity in the buying process.
  • Learn about the vendor journey from other women-owned brands currently in stores.
  • Go deep into how to best prepare to pitch and do business with major retailers.
  • Hear directly from the experts on the ins-and-outs of a vendor relationship – and how to ensure long term success.
  • Network with other women entrepreneurs in the CPG industry.
  • Learn about how WBENC Certification and the Women Owned Logo can help your brand and products stand out – to buyers and consumers.
WBENC is by far one of the best communities I have joined in a long time. We were fortunate enough to participate as a featured educator for their Women Owned in Retail event in 2021, and we closed two important sales within a week of the event – all because we were certified through the network. Their team is wonderful, and we look forward to collaborating on many more programs in 2022 and beyond!
Jessica Korthuis
Co-Founder & CEO, Her Brand & Co.
Jessica Korthuis
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Questions about Women Owned in Retail?
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Who Should Participate

The Women Owned in Retail program is open to ALL women-owned businesses with consumer products. You do not need to be certified by WBENC to attend Women Owned in Retail events.

If you are a female entrepreneur, but not yet certified by WBENC, attending a Women Owned in Retail event is a great way to meet other female founders and see what the WBENC network has to offer. 

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