BEGIN:VCALENDAR VERSION:2.0 PRODID:-//WBENC - ECPv6.3.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:WBENC X-ORIGINAL-URL:https://www.wbenc.org X-WR-CALDESC:Events for WBENC REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20210314T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20211107T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20210617T103000 DTEND;TZID=America/New_York:20210617T113000 DTSTAMP:20240329T083416 CREATED:20210506T120251Z LAST-MODIFIED:20210506T120251Z UID:4722-1623925800-1623929400@www.wbenc.org SUMMARY:Telling Your Company's Story: Strategies for Garnering and Controlling Media Interviews DESCRIPTION:Business owners are often encouraged to “tell their story” in order to help clients and prospects connect with their mission\, programs and services\, but few have had formal training to prepare for opportunities to speak with the media. \nAn interview with the media is a two-sided coin. Handle an interview the right way\, and you’ve got wonderful publicity for your company. But do it wrong\, and you’ll never get a second chance. How do you take control of the media interview and tell your unique story? \nThis tactical workshop will focus on both sharing good news and managing crisis communications. We will share strategies and ideas to help your team gain control of the conversation with the media\, whether the outlet is print\, radio\, television or online. \nLearn more and register. URL:https://www.wbenc.org/calendar/telling-your-companys-story-strategies-for-garnering-and-controlling-media-interviews/ LOCATION:Virtual CATEGORIES:Webinar ATTACH;FMTTYPE=image/jpeg:https://www.wbenc.org/wp-content/uploads/2020/07/wbenc-east.jpg END:VEVENT END:VCALENDAR