Understanding your customer and how to do business with them is a key element to success. Unlike commercial work, federal government contracting information is public knowledge and is accessible to everyone – but you have to know where to look. How much of your product/service does the government consume? Who in the government buys what you sell? How and when do they buy it? This webinar provides you with very specific information on how to find the information you need to build a government strategy including a concise checklist for success.