Advancing with the Stars: Betty Manetta

Each year, WBENC presents 14 women business owners with the prestigious Women’s Business Enterprise (WBE) Star Award. The WBE Star Award is the nation’s premier recognition for excellence among certified women-owned businesses, honoring female owners for their leadership skills, business success, and ability to serve as an inspiration to others.

Today, meet WBE Star Betty Manetta, President & CEO of Argent Associates, Inc., a technology company that has evolved from a legacy supply chain and network connectivity expert into a strong purveyor of technology solutions in a variety of industries and environments.

Betty serves on the Board of Directors of the U.S. Hispanic Chamber of Commerce, D/FW MSDC, Women’s Business Council Southwest, Seton Hall University, Telecommunications Industry Association (TIA), and D/FW Hispanic 100, and is the current Chairwoman of the Greater Dallas Hispanic Chamber of Commerce. Betty believes her success is interdependent to the success of the communities and therefore works tirelessly to act as a change agent and champion of diversity and inclusion.

Betty is “The Collaborator” because she is committed to the development of her team, partnering with other WBEs, sharing her expertise and best practices, and fostering communities of like-minded and supportive women entrepreneurs. Today, she shares some of the challenges she’s faced as a business owner, and her proudest moment in business.

Advice from the Stars

What values have led to and continue to support your business acumen?

Argent's philosophy has been providing the best customer experience with the latest technology. It's hiring the right people with the skills and talent that enables them to act as entrepreneurs.

What are the bigger challenges and barriers you’ve faced as a business owner? How have you overcome them?

Working and growing in a very male dominated industry, self-funding work, obtaining long-term contracts, talent acquisition. Overcoming these challenges depended on the utilization of innovation and technology to keep us ahead of the curve.

What is your proudest moment in business?

Seeing your employees go from warehouse personnel to RF engineers and technology experts.

How has your company grown and changes since its inception and since becoming certified?

Argent has grown and evolved from a product re-seller to a company that now is developing its own products and getting into manufacturing. In addition to being very telecom focused, we are now focused on key growth areas such as automotive, utility, and healthcare.

What advice do you have for a new entrepreneur?

Be genuine, make sure you understand the marketplace, work with your peers in like-minded organizations like WBENC.

About Argent Associates

asap logo.JPG

Argent Associates grew from a product and solution re-seller into a technology solution provider and integrator. Argent Associates provides both public and private clients technologies that creates a unique and safe customer experience.

Learn more here.




Manetta_To be more like.JPG
Posted on October 4, 2019 and filed under WBE Wisdom, WBE Success Story.