Women Owned Wednesday - Laita


Company Name:  Cosméticos Laita

Founded:  2003 WEConnect International

WBENC Certified: 2015

HQ:  Heredia, Costa Rica

Website: www.laitacr.com

Slogan: Sí funciona (It Works)


Costa Rica:  Walmart, MasXMenos, Maxi Palí, Mioderma, Marriott Hotels, macrobiotics stores, independent supermarkets, beauty salons, and spas


About the Products

To date, we have developed and placed 26 products in the market under the LAITA brand and 24 products under the DI LINO BRILLANTI professional brand.  Additionally we have 16 specialized spa products under the LAITA SPA brand.  Our products are sold in the main supermarkets, macrobiotics stores, beauty parlors and spas in the country.

Our goal is to continue to grow and become recognized in the region as a company that develops and produces high quality natural cosmetics, expanding our reach to Central America and the Caribbean.

Company Background

Cosmeticos Laitadevelops, produces and distributes innovative cosmetics based on natural ingredients. Its team is led by Costa Rican women who are passionate about what they do. Our journey began in 2003 when we won the V National Entrepreneur Contest, Innovation category, organized by the Technological Institute of Costa Rica. Our winning submission was a product for curly hair based on natural ingredients. There have been many steps and awards along the way, and we are proud to say our products can be found in major retail and hotel chains.



Overcoming the challenges of managing a women-owned company brings us fulfillment both personally and professionally. We must lead and break paradigms, especially in a Latin American country where the male roles are still ingrained, but this is our time.

It is a time when social patterns are changing, when people are opening their minds to new possibilities, and when more and more support is generated from government entities, NGOs and organizations such as WEConnect International. All of this pushes us to move forward!

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Posted on June 28, 2017 .