WOW Blog – CharmedBar


Company Name: CharmedBar
Founded: 2013
WBENC-Certified: 2015
HQ: Gaithersburg, MD
Slogan: “Redefining The Snack Bar Experience”
Retail: Kroger, Whole Foods, Amazon, Wegmans, Natural Food Stores, CharmedBar Website

Company Background

Deb and Jen, the two “Charmed Girls” – one, a former kindergarten teacher and the other a sales professional—put their heads and hearts together to create the ultimate snack bar, the CharmedBar. The two “trend-setters” set out on a journey to disrupt the snack world by creating a bar that is a salty-sweet mélange of wholesome natural ingredients made without gluten, grains, dairy, soy, refined sugars and absolutely no artificial flavors, colors, or preservatives.

Turning the food industry upside down, they carefully curated a bewitching combination of all-natural ingredients. The result…a snack bar with an incomparable flavor profile that is on-trend with today’s consumer demand for real, clean, great tasting food.

About the Products

CharmedBars all natural baked fruit and nut bars that are made with nuts, nut butter, dried unsweetened fruit, seeds, and sweetened only with honey! They are free of: gluten, grains, soy, dairy, refined sugar, eggs, artificial ingredients, GMOs and preservatives. CharmedBars come in 3 different flavors that have 3 distinctly different flavor profiles.

“Starting and owning a business with my best friend is an incredibly empowering (and fun) adventure. Having no prior corporate business experience we dove into this with very limited resources. We have only been a part of the WPEO community for a short time, but we are learning, connecting and growing at such an incredible rate and that is due greatly in part, to our certification with WBENC and all the opportunities that it affords us!
- Jen Burnstein & Deb Ascher

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Posted on August 10, 2016 .