WOW – William Roam

Company Name: William Roam

Founded: 2010, launched in 2013

WBENC Certified: 2014

HQ: Indianapolis, IN, United States

Slogan: Hotel Amenities. Done Differently.


Retail: (online only)


Company Background:

In 2013, Ali Murphy launched William Roam with a small group of dedicated professionals providing high-quality, American-made luxury hotel amenities. From the beginning, the goal of William Roam has been to hold itself to the highest standard of quality and style, driven by the desire to do business in the most ethical and sustainable manner with philanthropic partnerships, environmental stewardships, and community compassion. With an innovative marketing and manufacturing strategy, William Roam has shaped the future of hotel amenities and a continued focus on new products and services to meet the needs of our growing hoteliers worldwide.

 About the Products:

William Roam collections feature premium hair and body products, offered by top-rated hotels and spas worldwide. They are American-made and American inspired, with each soap and hair product highlighting American fruit, grains, and other key ingredients ideal for healthy skin and hair—all formulated, designed, and manufactured in the United States.


Quote from CEO

"William Roam is proud to be a part of the WBENC family.  It just one of the many ways that we can show our commitment to being a good corporate citizen. William Roam had the unique opportunity to make all the right choices at the inception of our business to focus on community, philanthropy, green initiatives and a great American Made product."
- Ali Murphy
Posted on June 8, 2016 .