There is power in the printed word—and especially, the hand-printed word. We are all bombarded with so many digital methods of communication these days. The average corporate representative can receive more than 100 emails per day. But a handwritten letter is rare and hard to ignore. It is the ultimate surprise.
According to the U.S. Post Office, people get one hand written letter once every two weeks. They are costly. You have to think about every word and write it out, then address it, and find a stamp, before dropping in in the mail box. And therein lays the flattery and why people gush a little on the inside when they get a handwritten note in the mail.
That note tells them that they were thought of enough for someone to take the time to send them a personal note written in longhand.
A handwritten note could be the most effective form of communication. In my 5 Reasons to Rethink Print post, I speak about a certain amount of value and trust that comes from the printed word. It sparks emotion, which goes far beyond any emoji. It creates a one-of-a-kind experience, and it stands out. What better way to build connection and relationship than with a thoughtful and personal sentiment?
So what if we took 2016 to make a stand and to get personal? Make a resolution to send just one handwritten note a week. We have made it a part of our culture, too. Encourage your team to send thank you notes after a lunch meeting with a client; when a partner has helped you out of a tough situation; or whenever kindness has been shown. And remember—it doesn’t have to be perfect! Just the gesture alone of a heartfelt thanks will be memorable.
Call your favorite printer and have some professional, personalized notecards created. Or grab some generic ones from one of my favorites at Rifle Paper Co., Ashley Brooke Designs., or others. Add a colorful envelope with an interesting stamp. Think about the impact you will make.
Handwritten notes remind us to slow down and take in our community, our clients, and our colleagues. Invest your time. Make it personal. Who knows where it will take you. Just like any thoughtful gift, it is so better to give than to receive.
Kimberly Lawton Koon
Located in Orlando, Lawton Printers was founded in 1900 by J.B. Lawton and is one of the oldest printing companies in the United States. Anticipating the future, adopting new technologies, and constantly innovating are the key to their success.