Tuck-WBENC Executive Education Program

[ March 2011 ]


March 2011

Linda Denny's Message
Top Corporations
Summit & Salute
Michelle Bernard at
  Summit & Salute
WBE Secrets to
Call for Summit 
Karen Hough at
  WBENC Conference
Call for Authors
• Certification Corner
• Calendar of Events


Asurion Insurance Services, Inc.
Takkia Easley
Manager, Corporate
Supply Management

Forest Laboratories, Inc.
Gisela Katz
Analytical Manager

General Motors Corporation
Pollyette Lenear
Supplier Diversity Coordinator

Humana, Inc.
Sandra Harper
Supplier Diversity Manager, Corporate Procurement

Mars Chocolate
Itu Out
Comm. Manager,
Supplier Diversity Best Practices

WAUSAU Financial Systems, Inc.
Mike Metz
VP, IT Vendor Management


Editor in Chief
Cristy McCullough
AVP Marketing, Communications, and Brand Management

Managing Editor / Production
Allison Gibson
Special Projects Mgr - West Coast

Editorial Assistants
Betty Cole
Sr. Director, Programs

Diana Wells

Executive Assistant to
the President & CEO

Paige Adams
Director, Corporate Relations and Development

Susan Cates

WBENCLink Technical Issues & Certification Support Manager

Linda Denny

President & CEO

Cristy McCullough

AVP Marketing, Communications, and Brand Management

Limb Design

A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

In a recent news report, it was stated that Warren Buffet told his share holders "my trigger finger is itchy for acquisitions." As one of the most brilliant business minds and investors of our era, Buffet sends a clear signal that now is a good time for companies - large, medium or small - to compare their current capacities with their growth goals and to explore capacity development alternatives.

During WBENC's 2011 Summit & Salute to Women's Business Enterprises to be held March 22-24, I'm happy to announce that keynote speaker Alice Schroeder, Bloomberg News Columnist and author of The Snowball: Warren Buffett and the Business of Life, will kickoff Wednesday morning's activities by speaking on Navigating and Profiting in a World of Changing Business Models. This is a prime opportunity to learn about business models used by some of the most profitable businesses in the nation.

Of course there are many requisites to consider in an acquisition or merger including: company cultures, profits, potential problems with costs being calculated incorrectly, and management and staff personality differences to name a few. Also, acquisitions and mergers usually require the ability to make a significant cash investment.

However, acquisitions and mergers are only two of several capacity development alternatives to consider as an entrepreneur explores logical or innovative growth. Other growth options to consider are joint venture and strategic alliances.

To help business owners learn how to effectively compete through joint venture relationships and formalized strategic alliances during our Summit & Salute, Benita Fortner, Supplier Diversity Director, Raytheon Company will lead a panel of experts who will speak candidly about what works, why it works, what doesn't work, and the subtleties of selecting the right company. Joint ventures and strategic alliances are two of the best paths for engaging major corporations and competing for larger contracts.

At WBENC, we take capacity development seriously and plan our event programming as a foundation to help educate and serve our constituents. As part of our 2011 Summit & Salute program, our National Conference, and throughout the year, we are diligent in sharing trends and business forecasts to make sure business owners are apprised of important information that may affect their businesses.

Also, through our formal and informal networking events, we bring women business enterprises (WBEs) together to ignite potential alliances that serve the WBE as well as their customers and our Corporate Members.

Please accept my personal invitation to register for WBENC's 2011 Summit & Salute by visiting

I look forward to seeing you and hearing what you've learned.

Best wishes,
Linda Denny
President and CEO

WBENC Announces New List of 20 America's Top Corporations For Women's Business Enterprises

The Women's Business Enterprise National Council announces its annual listing of America's Top Corporations for Women's Business Enterprises, the only national award honoring corporations for world-class programs that create level playing fields for women's business enterprises (WBEs) to compete for corporate contracts.

"We are proud to honor 20 Top Corporations for their world-class leadership in partnering with women's business enterprises to sustain innovation in this country and fuel our economic growth," said Linda Denny, president and CEO of WBENC, the leading authority on and advocate for WBEs as vendors and suppliers to the nation's leading corporations. "These Top Corporations are deeply committed to supplier diversity programs that span their organizations and achieve measurable results."

Top Corporations programs offer equal access and result in a high volume of business with women's business enterprises. The 2010 Top Corporations for WBEs are:

Avis Budget Group, Inc.
Bank of America
The Coca-Cola Company
Energy Future Holdings
Ernst & Young LLP
Exxon Mobil Corporation
Johnson & Johnson
Kelly Services, Inc.
PepsiCo, Inc.
Pfizer Inc.
Shell Oil Company


The America's Top Corporations for Women's Business Enterprises Award presentation will take place on Wednesday, March 23, 2011, at the Women In Military Service For America Memorial in Arlington, VA.

The event will occur during WBENC's 2011 Summit & Salute to Women's Business Enterprises: The Opportunity Connection, attracting over 1,000 attendees and providing thought leadership and business development opportunities including the black tie celebration of 14 Women's Business Enterprise Stars, exemplary WBEs from across the country.

Energy Future Holdings (formerly TXU Corp), UPS, and AT&T, including its predecessor companies, have been recognized by WBENC every year since the award was created 12 years ago. Avis Budget Group, Inc. and Chevron, including their predecessor companies, have each won the award 11 times. PepsiCo, Inc. has won 10 times; and Shell Oil Company has won nine times. IBM Corporation has won eight times. Bank of America, Pfizer and Verizon have won seven times. Exxon Mobil Corporation, Johnson & Johnson and The Coca-Cola Company have been on the list five times. Alcatel-Lucent has won four times. Accenture, Dell and Manpower have been on the list three times. Ernst & Young celebrates its second year on the list.

WBENC also welcomes Kelly Services. Inc. in its first year as a Top Corporation.

"This expanding list demonstrates that best practices prevail in even the most challenging environments. Our Top Corporations are the pillars of our economy by driving and standing behind their vital business partnerships with women's business enterprises," Denny said.

Summit & Salute Presenting Sponsors: Accenture LLP and Ernst & Young LLP

WBENC's 2011 Summit & Salute to Women's Business Enterprises will be held March 22-24, 2011 at the Gaylord National Resort and Convention Center in National Harbor, MD. During our Wednesday evening Salute to Women's Business Enterprises, we honor the 14 exemplary 2011 Women's Business Enterprise Stars and recognize our 20 corporations that earned the designation as one of America's Top Corporations for Women's Business Enterprises. To add to the fun, a live auction will be held featuring Power Lunch opportunities with the CPOs of some of America's largest corporations.

Register today at The last day to register online is March 15. Onsite registration begins on March 23, 2011 at 8:00 a.m.

Michelle Bernard, Author, Founder of the Women's Public Policy Institute (WPPI), and MSNBC Political Analyst to Speak at WBENC's
Summit & Salute

Michelle D. Bernard is the founder of the Women's Public Policy Institute (WPPI) and an MSNBC political analyst. She will speak at WBENC's 2011 Summit & Salute to Women's Business Enterprises on the topic of How Women Are Wealthier, Healthier and More Independent Than Ever Before. Bernard is a regular panelist with Hardball with Chris Matthews and The McLaughlin Group. Also, Bernard is a regular host of CBS radio's The Big Talker on Philadelphia's WPHT, and is a political commentator for The Hill's Congress Blog as well as her own blog, Bernard is the author of Women's Progress: How Women Are Wealthier, Healthier and More Independent Than Ever Before and is a contributing author to the National Urban League's State of Black America and Lifetime Network's Secrets of Powerful Women: 25 Successful American Politicians Tell How They Got Where They Are—And What It's Like. Bernard is the former president and CEO of the Independent Women's Forum (IWF). In 2009, Bernard created, co-produced and hosted IWF's historic television program, About Our Children, featuring Bill Cosby. The program, which explored poverty and education reform, aired on MSNBC on September 20, 2009.

An attorney by training, Bernard concentrates on domestic and foreign policy matters. As a political and legal analyst, Bernard has spoken on topics as varied as the historic 2008 presidential campaign and election, various Congressional and gubernatorial campaigns and elections, the political participation and voting trends of African Americans and women, education reform and school choice, energy policy and security, foreign policy and national security issues, the war in Iraq, and advancing democracy, economic liberty, and the human rights of women and ethnic and religious minorities in the Middle East. Bernard has been featured in several publications, including, Fast Company magazine, Jamaque magazine, The Legal Times, Newsmax magazine, The New York Daily News, The Washington Business Journal, The Washington City Paper, The Washington Lawyer, The Washington Post, The Washington Post Sunday Magazine and The Washington Times. In July 2008, Newsmax magazine named Bernard as one of three "Fast Trackers" on its list of the nation's top opinion leaders.

Bernard has appeared on ABC News Now, ABC Radio, BBC Radio, CNN's The Situation Room with Wolf Blitzer, C-SPAN's Q&A with Brian Lamb and Washington Journal, Fox News Channel's America's Newsroom, Hannity & Colmes, The O'Reilly Factor, Studio B with Shepard Smith, and Live Desk with Martha MacCallum, MSNBC's Decision ‘08, Hardball with Chris Matthews, Morning Joe and MSNBC Live. She has also been a guest of National Public Radio, PBS's This is America with Dennis Wholey and To the Contrary, XM Satellite Radio's presidential election channel POTUS 08 and various hosts with XM's The Power and several Middle Eastern radio and cable television programs.

Bernard's opinion editorials and commentaries have appeared in the G8 Summit magazine, US News and World Report, The Washington Examiner, National Review Online, The Nashua Telegraph, The New York Post, The Philadelphia Daily News, The Washington Times, and Bernard has spoken before numerous organizations and founded IWF's Iraqi Women's Democracy Initiative, which assists in the development and implementation of training programs built on the pillars of democracy, women's rights and religious freedom, political activism in a democracy, issues of governance, free markets and non-governmental organizations.


WBE Secrets to Success: Preparing for and Working WBENC's Summit & Salute

On Wednesday, March 9, 2011, 1-2 p.m. EST, WBENC will hold a free webinar to help WBEs maximize their opportunities at the Summit & Salute. Presenters Theresa Harrison, Director of Supplier Diversity, Ernst & Young; Nancy Michaels, CEO and Founder, Grow Your Business Network; and Cristy McCullough, Assistant Vice President, Marketing, Communications, and Brand Management, WBENC, will share and discuss WBE strategies for introducing their companies to Corporate Members and advance preparation strategies, such as elevator speeches and appropriate marketing tools. Other topics include:

•  What Corporate Members expect from WBEs
•  Do's and don'ts of interacting with Corporate Members
•  Opportunities for WBEs to network

To access Live Meeting:
Meeting ID: JFM9TW

Attendees will need to enter their name, email address and company name before joining the meeting.

Dial-in and Information
Toll free: +1 (877) 923-6297
Participant code: 5888610#

You must dial-in for the audio portion of the meeting.

Call for Corporate-WBE Roundtable Volunteers at Summit & Salute

As part of WBENC's Summit & Salute program, a Corporate-WBE Roundtable Discussion will be held on Wednesday, March 23. For those already registered or registering to attend the Summit, WBENC is in need of Corporate and WBE volunteers.

At least one Corporate volunteer will be assigned to each table to serve as a facilitator for a Roundtable Discussion of two topics provided by WBENC. Approximately 20 minutes will be allocated to each topic. The corporate facilitator and other corporate participants will also be asked to provide their perspectives on each topic. No advance preparation is required by the corporate facilitator.

WBE volunteers will record each Roundtable discussion and serve as liaisons to WBENC. These Roundtable discussions will provide real time data for attendees and will be used to generate a white paper on "How Social Media is Changing Today's Business Landscape and is Being Used in Supplier Diversity." WBE volunteers will need to bring their own laptop with WiFi capability to the session. Wireless access and instructions will be provided.

A training call will be held in advance to familiarize volunteers with procedures and additional information. To learn more about becoming a Roundtable Volunteer, or to sign-up, please contact by Monday, March 14.

WBENC Conference Co-Chairs are Amgen, The Act-1 Group, and Zorch.

Save $100 off of Full Conference Admission
During Early Bird Registration Through April 8

Register today for WBENC's 2011 National Conference & Business Fair, to be held June 21-23 at the Mandalay Bay Resort & Convention Center in Las Vegas.

Keynote speakers include Soledad O'Brien, anchor and special correspondent for CNN, and Annie Duke, entrepreneur, World Series Poker professional and Celebrity Apprentice star.

This year's event promises to be better than ever as WBENC continues its Opportunity Connection theme to deliver:
  • The largest Business Fair in the nation for women's business enterprises
  • WBENC's signature MatchMaker Meetings
  • WBENC's annual Silent Auction featuring Power Lunches with key corporate executives.
With nearly 3,200 registered attendees in 2010, the business fair boasted more than 350 exhibitors including 120 WBE exhibitors, fueling the largest WBENC National Conference & Business Fair in the organization's history.

Karen Hough, Founder & CEO of ImprovEdge to Keynote at Special Pre-Conference Session Presented by the
Women's Enterprise Leadership Forum

Karen Hough, Founder & CEO of ImprovEdge, and author of the new book published by Berrett-Koehler, "The Improvisation Edge: Secrets to Building Trust and Radical Collaboration at Work," will provide an engaging keynote on negotiation, "The Improvisation Edge: Negotiating While Thinking on Your Feet!" This pre-conference session will be held on Monday, June 20, 2011, 3:30 to 5:00 p.m., at WBENC's 2011 National Conference & Business Fair.

During this special session, Ms. Hough will delve into why women can be excellent negotiators if they recognize their strengths. Participants can learn:

  • The three female pitfalls to avoid
  • The three innate female negotiation strengths
  • How to manage surprise and think on your feet when negotiations take a turn
  • Real skills to use immediately whether you are negotiating bedtime for a 5-year old or a million dollar contract.

ImprovEdge is a company that creates learning experiences, training and consulting using improvisation to teach the business skills that help people, teams and companies get unstuck. Ms. Hough has been a keynote speaker for events such as the PricewaterhouseCoopers Metro Women's Initiative Conference, the Legal Marketers Association National Conference, and the International Computer Negotiations US Conference - to name a few.

Ms. Hough is also honored to have received the 2009 Athena Powerlink Award sponsored by NAWBO and National City Bank. She is a member of AFTRA, NAWBO, NSA, ASTD, eWomenNetwork, MPI and WELD. She was honored as a Deloitte & Touche Wise Woman, and also represented women entrepreneurs for the State of Ohio for the Saitama, Japan Women's Contingent. Ms. Hough is the author of Managing Tough Conversations in Three Simple Steps: The ImprovEdge Everyday Coaching Model ® (2008), the Yes! Deck® (2009), and the upcoming book to be published by Berrett-Koehler, Yes! And— How Improvisation Builds Trust in Your Business (2011), as well as articles and blogs for industry media on topics such as diversity, leadership, cultural change, executive growth, communication, negotiation and business development.

Ms. Hough is a graduate of Yale University and La Sorbonne, Paris IV. She worked for many years as a senior sales executive in the network engineering industry in New York and Chicago. Ms. Hough has been a professional improviser and actor for 20 years. Her improvisational training and performance credits include the Second City of Chicago, Metraform/Annoyance Theatre, the Organic Theatre and the Purple Crayon of Yale. She was formerly the International Spokesperson for Stratacom, a spokesperson for Tivoli and Infiniti, and her TV and radio credits include CBS, Miller, Earthshare, Eli Lilly and S.C. Johnson.

Are you an author with
a book that is just right for entrepreneurs and/or corporate America?

WBENC has issued a call for authors. For more information about how to get your book included in the WBENC's 2011 National Conference & Business Fair Bookstore sponsored by Staples, please send your contact information, book title, name/contact information of publisher or recommended book title to

Tips for Using WBENCLink
Note: The WBENCLink Support Desk will be closed March 22 - 25 during WBENC's 2011 Summit & Salute to WBEs.

Profile Updates
The ability for WBEs to update the normally locked areas of their profiles ended on February 19. WBEs who need to correct or update their profiles and cannot access the appropriate section, should email their assigned Regional Partner Organization (RPO) to make the changes. Please note that only the owner's email should be used to request changes by the RPO.

Forgotten passwords must be reset using the WBENCLink login box. Please enter the company's username (usually the complete email address of the female owner), then click the "Forgot Your Password" link to have the database automatically email the owner of the username a new password. Please do this just once. If, after one hour, a new password has not been received, send an email to for the correct username. After receipt of the correct username, please repeat the process.

Recertification Contact
The WBENCLink Support Desk assists WBEs with WBENCLink technical issues and new certifications. For information about recertification, please visit or WBEs may contact their RPO.


WBENCLink Database Training for Certified WBEs Held March 9th and March 30th

WBENCLink Database Training for Certified WBEs will be held on the second and last Wednesday of each month in 2011.
Exception: December has just one training date, on the 14th.

Each class is limited to the first 50 people who log in to the internet. Therefore, it is not necessary to register for this training. Note: if you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time. The session time is one hour, beginning at 2:00 p.m. Eastern / 1:00 p.m. Central / 12:00 p.m. Mountain / 11:00 a.m. Pacific.

Topics include:
  • Updating your company's profile
  • Adding users to your profile
  • Changing your password
  • Searching for certified WBEs
  • Searching for Corporate members
  • Downloading your certificate
  • WBENC Seal/Logo
  • Recertification Process
  • Appropriate use of database data
To access the training, go to:

Meeting ID:  WBETrain2011
Attendee Entry Code:  WBEAttend2011
Call Number:  877-923-6297

Passcode:  9222170#

It is not necessary to install Microsoft Live Meeting, you may just click "Accept & Join" to enter the meeting.

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

WBENCLink Training for WBENC
Corporate Members Held March 8, 2011.

Please join other Corporate Members for a session on "How to Use the WBENCLink Database" on Wednesday, March 8, 2011. This one hour session will begin at 2:00 p.m. Eastern / 1:00 p.m. Central / 12:00 p.m. Mountain / 11:00 a.m. Pacific.

Topics include:

•  WBE searches
•  Tracking a WBE certification
•  Company Profile maintenance
•  Adding/deleting users

To access this training session, go to:

Meeting ID: CorpTrain2011
Entry Code: CorpAttend2011
Phone Number: 1-877-923-6297
Pass Code: 9222170#

Note: It is not necessary to install Microsoft Live Meeting; just click "Accept & Join" to enter the meeting.

For information about training, please contact Susan Cates at 202-872-5515 Ext. 8100.

Misuse of WBENCLink Database!

While the WBENCLink database is an excellent strategic marketing tool to identify the supplier diversity contact of a Corporate Member, to find WBEs for partnerships, to purchase products and services; unfortunately, many WBEs are using it for the purpose of email blasts. Please note contact information obtained from WBENCLink is not permitted for use in any e-mail blasts. Examples of misuse include sending an email blast for the purpose of advertising or promoting:
  • A company, executive/employee from your company, or an event.
  • A product or service that is on sale or offered at a discount to WBENC Certified WBEs or Corporate Members.
  • A product or service offered by your company that would make a great gift for a boss or administrative assistant.
As of June 1, 2010, any WBE who continues to send out this type of email will receive a "cease and desist" letter from WBENC. If the WBE continues to contact WBEs for this purpose, their level of access to WBENCLink will be restricted to their profile only.

Questions about this policy should be directed to Susan Cates at 202-872-5515 ext. 8100.

2011 Calendar of Events
This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners. Visit WBENC's
online calendar for more events.

Summit & Salute to Women's Business Enterprises
March 22-24, 2011
Gaylord National Resort and Convention Center
National Harbor, MD (15 minutes outside of D.C.).
Register at

WBENC 2011 National Conference & Business Fair
June 21-23, 2011
Mandalay Bay Resort & Convention Center, Las Vegas, NV
For registration and details visit

9th Annual Enterprising Women of the Year Awards Celebration with the 2011 Connect, Inspire & Grow Workshops
March 10-11, 2011
Boca Raton Resort, Boca Raton, FL

Hosted by Enterprising Women Inc., the 2011 Enterprising Women of the Year Awards Celebration will mark the 9th year for this prestigious honor, which recognizes the top women entrepreneurs in North America. This event will also officially launch the Enterprising Women Foundation.

Award recipients must demonstrate that they have fast-growth businesses, mentor or actively support other women and girls involved in entrepreneurship, and stand out as leaders in their communities. Many of our past recipients serve as leaders in key organizations that support the growth of women's entrepreneurship.  Register now at  View the 2011 winners at:

Women's Business Council Southwest
2011 Southwest Women's businessWORKS!
April 5, 2011
Irving Convention Center, Irving, TX
For details, visit

Ohio River Valley Women's Business Council
Catch the Wave of Success "Navigating the Ups & Downs of Your Business"
Two Day Conference and Trade Show

April 6 -7, 2011
Corporate College East, OH
For more information, visit

2011 WBEC South Women's Business Opportunity Expo
April 13 – 14, 2011
Hilton Riverside, New Orleans, LA
For details, visit

Diversity Business

11th Annual National Business Conference
April 19 - 21, 2011
Washington D.C.
For details, visit

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