Tuck-WBENC Executive Education Program

[ October 2010 ]

October 2010

Linda Denny's Message
 SBA Ruling Victory 
• Jobs and Credit Act
• Top Corps Search 
Call for Speakers
Development Drive
Recognition Road
• Certification Corner
Calendar of Events


Harris Bank, NA

Karmaleta "KC" Mosley
VP, Enterprise Supplier Diversity


Editor in Chief

Cristy McCullough
AVP Marketing, Communications, and Brand Management

Editorial Assistants
Paige Adams
Director, Corporate Relations and Development
Ashley Cole
Editorial Assistant/Intern
Betty Cole
Sr. Director, Programs

Paige Adams
Director, Corporate Relations and Development
Susan Cates
WBENCLink Technical Issues & Certification Support Manager
Betty Cole
Sr. Director, Programs
Linda Denny
President & CEO

Allison Gibson
Special Projects Mgr-West Coast

Limb Design 


A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

At WBENC we are deeply emerged in preparation for our two most important 2011 events.

The 2011 Summit & Salute to Women Business Enterprises will be held March 22-24 at the Gaylord National Hotel & Resort in National Harbor, MD, located about 15 minutes from the Washington, DC metro area. An important change to note is that the 2011 Salute dinner will be held on Wednesday, March 23, rather than the traditional Thursday night. The WBENC National Conference & Business Fair will be held June 21st to the 23rd at the Mandalay Bay Hotel and Casino in Las Vegas, Nevada. We invite you to put these dates on your calendar and join us.

WBENC will continue to use The Opportunity Connection as its overall theme, but will concentrate on issues around the evolving supply chain in the new economy as the educational focus for both WBEs and Corporate Members. This topic is important because corporate supply chains have undergone major changes during the past few years. First, supply chains became global with products and services from outside the U.S. becoming common as companies looked for cost savings. To stay profitable as the U.S. emerges from a deep economic recession, many corporations decided to reduce the size of their supplier base. For instance, one major corporation in the manufacturing industry went from over 3,000 suppliers to a little less than 800 by changing how they buy the parts and pieces they need. They now depend on their prime suppliers to pre-assemble many of the required parts; thereby, allowing the corporation to deal with fewer vendors.

So as a WBENC Certified Women's Business Enterprise, these supply chain changes mean the opportunities for your company may be with a Prime Supplier or a Tier 2 or Tier 3 supplier rather than with the large corporation. Now the question becomes, "how do you identify and approach these suppliers?"

WBENC will bring together WBEs, Corporate Members, representatives from WBENC and its RPOs, and other attendees to answer these questions and many more at the March 23rd and 24th Summit. The event will start with a keynote address and then panel presentations followed by round-table discussion groups. All attendees will work together to develop and capture the ideas from the discussion groups, then end the Summit with a session where prime suppliers and WBEs will discuss available business opportunities and capabilities.

Subsequently, a white paper will be developed from the Summit and presented at WBENC's National Conference & Business Fair in June, where attendees will explore the multi-faceted components of operating in this new environment to include defining and increasing capacity; building strategic alliances and partnerships; marketing and promoting a company within the WBENC structure; business opportunities in global, domestic, and government markets.

Mark your calendars and plan to be there so you can take advantage of the Opportunity Connections that WBENC will provide in 2011.


Linda Denny

Back to top

WBEs Claim Victory on New SBA 5% Ruling

"Well behaved women rarely make history," said Laurel Thatcher Ulrich, historian and professor at Harvard University. This quote is mounted near the entrance to the office of Linda Denny, President and CEO. Earlier this year, Linda shook up the status quo by providing comments disapproving specific elements of the Proposed Small Business Administration (SBA) Ruling (also known as the 5% Rule), which expands access to federal contracting opportunities to women owned businesses (WOBs) and she also garnered support from 1,250,000 business owners represented by 21 organizations including WBENC.  Linda also recommended specific improvements to the proposed ruling, many which now appear in the new ruling.

The results … Victory, at last! The ruling is now official thanks to support from women business owners across the country and many women and minority business organizations like WBENC, Women Impacting Public Policy (WIPP), the National Minority Supplier Development Council (NMSDC), U.S. Hispanic Chamber of Commerce (USHCC), and more.

One aspect of the rule allows WOBs to either self-certify or certify through third parties approved by the SBA. "As the leading certifier of Women's Business Enterprises (WBEs), WBENC is delighted that the SBA will also open the door to third-party certification," said Linda Denny, WBENC President & CEO.

Originally signed into law by President Clinton, the Women-Owned Small Business Federal Contract Program of the Small Business Act set a 5% contracting goal for the Federal Government to do business with women owned companies. Even though the Federal Government had come from less than 1% to about 3.5% in recent years, which, depending on the size of the contract, represents a difference of about $6 billion in contract opportunities for women.

In the last two years, Federal agencies met or exceeded small business contracting goals for Recovery Act contracts awarding 32 percent of Recovery Act contracts to small businesses, in excess of the statutory goal of 23 percent. More important during this time, 5.5% of Recovery Act contracts totaling $1.8 billion have gone to WOBs surpassing the annual goal for WOBs of 5 percent.

On October 4, the Obama Administration and the Small Business Administration announced three additional steps to help women-owned businesses continue to grow and prosper including:

  • After a 10 year wait, the Administration will publish a new comprehensive women's contracting rule that will help women-owned businesses meet the five percent contracting goal and compete in 83 industries where they were currently represented.
  • The SBA will open four new Women's Business Centers in locations around the country, to add to the already existing 110 centers that are up and running – bringing the total 114.
  • Donna James has also been selected as the new Chair of the National Women's Business Council. The National Women's Business Council is a bi-partisan federal advisory council created to serve as an independent source of advice and counsel to the President, Congress, and the U.S. Small Business Administration on economic issues of importance to women business owners.

Back to top

Small Business Jobs and Credit Act
The Small Business Jobs and Credit Act, signed by President Obama on September 27th, will provide critical resources to help small businesses continue to drive economic recovery and create jobs. The new law extends the successful SBA Recovery loans while offering billions more in lending supporter and tax breaks for entrepreneurs and small business owners. The bill is fully paid and will not add to the country's deficit.

The new law puts more capital in the hands of entrepreneurs and small business leaders through:
  • Recovery Act Loan Extensions – $14 billion more in lending support
  • Higher loan limits – more than doubles maximum loan sizes in top two programs
  • Alternative Size Standards – more small businesses eligible to get SBA loans
  • Temporary enhancements to help with Working Capital, Commercial Real Estate Refinancing
  • Dealer Floor Plan Pilot Extension, Expansion
  • Small Business Intermediary Lending Pilot
The new law also:
  • Strengthens small businesses' ability to compete for contracts, including recommendations from the President's Task Force on Federal Contracting Opportunities for Small Business
  • Promotes small business exporting, building on the President's National Export Initiative
  • Expands training and counseling
  • Provides $12 billion in tax relief to help small businesses invest in their firms and create jobs
For detailed information on the Small Business Act, click on one of the documents listed below or visit

Search for America's Top Corporations for WBEs

ATTENTION CORPORATE MEMBERS: The deadline for our annual search for America's Top Corporations for WBEs is Friday, October 15. This recognition program is the only national award honoring corporations with world-class programs that create level playing fields for WBEs that compete for corporate contracts.  For more information on the program, visit the Top Corporations web page. WBENC National Corporate Members may request the application form by sending an email to   

NOTE: WBEs are not eligible for this award.

Call for Speakers and Workshop Presenters

Here's the chance to speak as a keynote or workshop speaker during one of WBENC's two major events, the Summit & Salute to WBEs and the WBENC National Conference & Business Fair, in 2011.

To be considered for this tremendous opportunity, download the Call for Presentations with instructions and the application. Speaker suggestions are also welcome. Let us know which speakers and topics are of interest and why. The submission deadline has been extended to Monday, October 18, 2010. Our 2011 theme, The Opportunity Connection, will focus on:

  • The evolution of supply chains in the new economy
  • Prime Supplier and Tier 2+ access and opportunities
  • Capacity Development
  • Strategic collaborations, alliances, and relationships
  • Access to corporate, government, and international markets
  • Industry best practices for Supplier Diversity
Submit an application and let us know what wisdom you will share on the above topics, or submit a relevant idea of your own. We are committed to providing quality training to our constituents and want to hear from you. 

How to Get Involved in 2011

ATTN: Corporate Members:
Get involved and raise your visibility in 2011 by becoming a program or event sponsor! There are a host of sponsorship opportunities available in the coming year. Don't miss out on receiving national recognition in front of your peers and potential suppliers.

Click here to review the multiple corporate sponsorship options. In order to receive all of the recognition associated with certain sponsorships, you must commit in a timely manner. Specific deadlines are included in the information.

Please contact Paige Adams, or 202-872-5515 ext. 8020, to discuss questions or ways to customize a sponsorship tailored to your business goals.

If you are a prior sponsor of the Summit & Salute to Women's Business Enterprises and/or the Women in Business National Conference and Business Fair, then you are aware of the many benefits derived from participating at that level. If you have not taken advantage of the visibility afforded through sponsorship, then consider incorporating sponsorship into your 2011 marketing strategy. As a sponsor, you receive national recognition in front of your peer WBEs and potential clients. Sponsor participation is a great way to demonstrate your business capacity to a wide audience.

Click here to review the multiple WBE sponsorship options. In order to receive all of the recognition associated with certain sponsorships, you must commit in a timely manner. Specific deadlines are included in the information.

Please contact Paige Adams, or 202-872-5515 ext. 8020, if you have any questions or wish to discuss ways to customize a sponsorship tailored to your business goals. 


Enterprising Women Call for Nominations

Nominations for the Enterprising Women of the Year Award are now officially open on the magazine's Web site at Entries must be submitted by midnight on November 15, 2010.

You may apply for the award if you have been in business at least three years and you meet any of the following criteria:

  • your company is at least 51 percent owned and managed by a woman;
  • you are a woman who owns, manages and controls the business with a partner, and you own at least 33 percent of the business; or
  • you are a woman entrepreneur who leads a company that has obtained venture capital and, as a result, you now hold an equity position of less than 51 percent in your company.
Winners will be recognized in the following categories:

  • woman-owned enterprise with up to $1 million in annual revenues;
  • woman-owned enterprise with more than $1 million and up to $5 million in annual revenues;
  • woman-owned enterprise with more than $5 million and up to $10 million in annual revenues;
  • woman-owned enterprise with more than $10 million and up to $25 million in annual revenues; and
  • woman-owned enterprise with more than $25 million in annual revenues.
Award winners will be recognized at a gala awards dinner in Boca Raton on March 11. Winners also receive national recognition for themselves and their businesses through local, regional and national publicity. Every winner will be profiled in Enterprising Women magazine, and the top winners will appear on the magazine's front cover in the spring of 2011.

"The Enterprising Women of the Year Award is one of the world's most prestigious honors for a woman entrepreneur. We are looking for dynamic nominees who have built strong businesses, shown leadership in their communities, and understand the importance of giving back to mentor and support other women in business. This event is all about shining the spotlight on the top women entrepreneurs in the world," Monica Smiley, Publisher/CEO of Enterprising Women, said.

Please mark your calendars for March 10-11, 2011 for the 9th Annual Enterprising Women of the Year Awards at the Boca Raton Resort in Boca Raton, Florida! For more information about the award or the event, call 919-674-6640 or visit


Changes to Recertification Process Effective Sept. 1, 2010
Effective September 1, 2010, the recertification process changed. The most significant change gives women business enterprises (WBEs) the ability to update previously restricted information in their profile during the recertification process. It was determined that many WBEs have incorrect information in their profiles, so specific changes were made to enhance the WBE's ability to provide more accurate information in all categories.

In addition, to ensure Corporate Members are provided with a full view of each WBE's capability and background, several new questions and new choice selections for some of the current questions were added. Questions that require a new answer will have the previous answer removed, and WBEs will be required to input new information as they fill in the form. To learn more, please review the information on the recertification process page

Note: To ensure that your Regional Partner Organization has the 60 days required to process your application, please begin the recertification process no less than 75 days PRIOR to your certificate's expiration date.

Misuse of WBENCLink Database!
While the WBENCLink database is an excellent strategic marketing tool to identify the supplier diversity contact of a Corporate Member, to find WBEs for partnerships, to purchase products and services; unfortunately, many WBEs are using it for the purpose of email blasts. Please note contact information obtained from WBENCLink is not permitted for use in any e-mail blasts. Examples of misuse include sending an email blast for the purpose of advertising or promoting:
  • A company, executive/employee from your company, or an event.
  • A product or service that is on sale or offered at a discount to WBENC Certified WBEs or Corporate Members.
  • A product or service offered by your company that would make a great gift for a boss or administrative assistant.
As of June 1, 2010, any WBE who continues to send out this type of email will receive a "cease and desist" letter from WBENC. If the WBE continues to contact WBEs for this purpose, their level of access to WBENCLink will be restricted to their profile only.

Questions about this policy should be directed to Susan Cates at 202-872-5515 ext. 8100.

 New for 2010! WBENCLink Database Training for Certified WBEs

WBENCLink Database Training for Certified WBEs will be offered every Thursday for the remainder of 2010. Exceptions are nationally recognized holidays that fall on a Thursday.

Each class is limited to the first 50 people who log in to the session. Therefore, it is not necessary to register for this training. Note: If you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time.

Remaining sessions in October will be held on October 14, 21 and 28.  Each session will begin precisely at:
2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: WBETrain2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

WBENCLink Training for Corporate Members of WBENC — 2 p.m. ET October 13, 2010

Please join other Corporate Members for a session on "How to Use the WBENCLink database" on Wednesday, October 13, 2010. The session will begin at:

2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: Corp2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#
For information regarding training, please contact Susan Cates at 202-872-5515 Ext. 8100.

2010-2011 Calendar of Events
This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners. Visit WBENC's online calendar for more events.

Save the Dates for 2011 WBENC Events:
Summit & Salute to Women's Business Enterprises to be held in National Harbour, MD (15 minutes outside of D.C.), March 22-24, 2011.

WBENC National Conference and Business Fair to be held in Las Vegas, NV, June 21-23, 2011.

Strategic Partner Events:
2010 NGLCC National Business & Leadership Conference: Out for Business
Nov 18-20, 2010
Capitol Hilton & National Building Museum
Washington, DC
Click here for more.

RPO Events
WBENC is represented throughout the U.S. by its 14 Regional Partner Organizations which not only process applications for certification and recertification, and conduct site visits, but also conduct regional business building and networking events and provide training. Here are some upcoming events presented by our Regional Partners:

ASTRA Women's Business Alliance
14th Annual Awards Luncheon, Workshop and WBE Tradeshow
November 18, 2010
Marine Memorial Club and Hotel, San Francisco, CA
Visit for details

Women's Business Development Council of Florida
3rd Annual Conference & Business Expo
October 14-15, 2010
Office Depot Global Headquarters, Boca Raton, FL

Click here for more.

Center for Women & Enterprise
Destination Success Annual Trade Show & Conference
October 22, 2010
Babson College, MA
Visit for details.

Greater Women's Business Council
2010 LACE Awards Ball
November 5, 2010
JW Marriott, Atlanta, GA
Visit for registration and more information.

Women's Business Council-Southwest
Power To Potential Business Forum
November 30, 2010
Plano Center, Plano, TX
Visit for details.

Women's Business Development Council of Florida
Conference and Business Expo
December 1-2, 2010
Deerfield Beach Hilton, Boca Raton, FL
Visit for details.

Women's Business Enterprise Alliance
15th Anniversary Celebration Gala
December 2, 2010
Westin Oaks Hotel, Houston, TX
Visit for details.

Women's Business Enterprise Council-Great Lakes
10th Annual Great Lakes Women's Business Conference
October 12 & 13, 2010
Motor City Casino Hotel, Detroit, MI
Visit for registration and details.

Break Through Luncheon and Business Fair
October 15, 2010
The Union League of Philadelphia, Philadelphia, PA
Visit for registration and details.

Women's Business Enterprise Council-West
7th Annual Awards Gala & Matchmaker Madness
Nov 11-12, 2010
Las Vegas Hilton, Las Vegas, NV
Click here for more.

Women Presidents' Educational Organization-DC
WPEO-DC Access Luncheon
November 10, 2010
Save the date for WPEO-DC's networking luncheon and Done Deals Awards Breakfast.
Visit for more information about these events.




facebook    youtube    twitter    in            donatenow
information + innovation = INSIGHTS
Tenaris Flash Media
More Videos
WBENC Insights   Exclusive online knowledge resource. Learn more >