Dorothy B. Brothers Executive Scholarship

[ November 2010 ]


November 2010

Linda Denny's Message
 Supplier Connection
Development Drive
2010 Tuck-WBENC Executive Program
Product Enhancement Competition
• Office Depot Foundation Symposium
 Recognition Road
• Certification Corner
• Calendar of Events



Editor in Chief

Cristy McCullough
AVP Marketing, Communications, and Brand Management

Editorial Assistants
Paige Adams
Director, Corporate Relations and Development
Ashley Cole
Editorial Assistant/Intern
Betty Cole
Sr. Director, Programs

Paige Adams
Director, Corporate Relations and Development
Susan Cates
WBENCLink Technical Issues & Certification Support Manager
Betty Cole
Sr. Director, Programs
Linda Denny
President & CEO

Allison Gibson
Special Projects Mgr-West Coast

Limb Design 


A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

Over the past few months the "green shoots" of national economic recovery have emerged and continue to grow. As WBENC President, I have the pleasure of interacting with many different WBENC Certified WBEs from a variety of industries across the country and am hearing the same thing; they see new opportunities, growth in their business revenue and they are adding employees as a result. Many have stated the recession forced them to really look at their market, carefully evaluate their products or services and how these are delivered. As a result these companies have become more innovative in how they serve their customers. This has allowed them to emerge stronger than ever.

I was honored to be present a few weeks ago when President Obama signed the new Small Business Jobs and Credit Act, which was created to provide significant new support to small businesses in the form of many provisions to provide access to capital, other provisions to encourage investment, to promote entrepreneurship and small business fairness; offsets to support retirement preparedness and to close unintentional loopholes, in addition to a few others. One of the most important provisions removes the priority given by the courts to the HUBZone Program and provides parity between all Federal Government small business contracting programs—HUBZone, 8(a), Service Disabled Veterans and the recent Women-Owned Small Business Program. This is very good news! (Take time to read the summary provided by Women Impacting Public Policy (WIPP).

In October the SBA released the long awaited guidelines for the Women-Owned Small Business Program (WOSB Program, aka the 8M Program). WBENC's leadership efforts, supported by our Regional Partner Organizations, WIPP and others have resulted in changes to the rules, including a provision to use "approved third party certifiers."  We continue to wait for the SBA to determine what the process of "approval" will be, but as soon as that is determined WBENC will apply. Assuming WBENC
would be approved, this would allow your WBENC certification to be used for contracts let under the WOSB Program if your business falls within the 83 NAICS codes that were included under the Program, which will go into effect on February 4, 2011. We will do everything we can to keep you informed.

Recently Senator Olympia Snowe introduced the "Fairness in Women-Owned Small Business Contracting Act of 2010," which amends the Small Business Act with respect to the procurement program for women-owned small businesses (providing a federal procurement contracting preference to such businesses) to:

  1. Remove the requirement that the woman or women owning such a business be economically disadvantaged
  2. Remove the contract award price limits (previously $5 million for manufactured goods and $2 million for all others)
  3. Allow a contracting officer to award a sole source contract to such a business under the same conditions as such a contract may be awarded to a qualified HUBZone small business
  4. Directs the SBA Administrator to periodically conduct a study to identify any US industry in which women are under represented, and every five years report study results to the congressional small business committees.

At WBENC, with support from our Regional Partner Organizations, Corporate Members, WBEs and important partners we seek to keep you informed and to be your Opportunity Connection. Stay tuned!


Linda Denny

Back to top

Supplier Connection Provides Easier Access to Contracting Opportunities
WBENC's Corporate Members across a wide variety of industry sectors are working together to provide easier access to contracting opportunities. AT&T, Bank of America, Citigroup, IBM, Pfizer and UPS have agreed to standardize and simplify the application process required for small and mid-sized businesses to register and apply to do business with them as they compete for nearly $150 billion in contracts collectively awarded by these companies.

The participating companies will establish a free, public website, created and maintained by IBM through a grant of more than $10 million from the IBM International Foundation. The site, to be named Supplier Connection (, will provide visitors with a single, streamlined electronic application form. Small vendors need only complete the application form once to potentially become suppliers to the participating companies and to more easily connect for opportunities to sell their products and services. The Supplier Connection website aims to accelerate and streamline the application process leading to increased contracting with small- and medium-sized firms resulting in the growth of these firms and employment in the US.

The Supplier Connection website is expected to be activated in the first quarter of 2011. Continue to read WBENC's President's Report for the official announcement of the launch of the Supplier Connection.


How to Get Involved in 2011

ATTN Corporate Members:
Get involved and increase your visibility in 2011 by becoming a program or event sponsor! There are a host of sponsorship opportunities available in the coming year. Raise your profile at the Summit & Salute to Women's Business Enterprises, the 2011 WBENC National Conference & Business Fair, and/or support WBE capacity development. Don't miss out on receiving national recognition in front of your peers and potential suppliers..

Click here to review the multiple corporate sponsorship options. In order to receive all of the recognition associated with certain sponsorships, you must commit in a timely manner. Specific deadlines are included in the information.

Please contact Paige Adams, or 202-872-5515 ext. 8020, to discuss questions or ways to customize a sponsorship tailored to your business goals.

If you are a prior sponsor of the Summit & Salute to Women's Business Enterprises and/or the Women in Business National Conference and Business Fair, then you are aware of the many benefits derived from participating at that level. If you have not taken advantage of the visibility afforded through sponsorship, then consider incorporating sponsorship into your 2011 marketing strategy. As a sponsor, you receive national recognition in front of your peer WBEs and potential clients. Sponsor participation is a great way to demonstrate your business capacity to a wide audience.

Click here to review the multiple WBE sponsorship options. In order to receive all of the recognition associated with certain sponsorships, you must commit in a timely manner. Specific deadlines are included in the information.

Please contact Paige Adams, or 202-872-5515 ext. 8020, if you have any questions or wish to discuss ways to customize a sponsorship tailored to your business goals. 


2010 Tuck-WBENC Executive Program: Positioning for Growth (Advanced Program)
Brought to you by IBM

During the week of October 3-8, over forty participants attended the eighth annual Tuck-WBENC program. "The program brings together a set of highly talented, high-achieving women who are eager to take their businesses to the next level. Working closely with Tuck's world-class faculty, these business owners form a learning community in which they refine their strategies for surviving difficult times, prospering in the competitive arena, and growing to scale," says Leonard Greenhalgh, PhD, Dartmouth's Tuck School Professor of Management and Director of Programs for Minority- and Women-Owned Businesses, and Director of Native American Business Programs.

Year after year, the program participants create such a dynamic classroom environment that even Tuck's top faculty are eager to return. "The Tuck-WBENC program is the most rewarding program I teach all year. The women that participated in the program are very intelligent, highly motivated and energetic. They are sponges for knowledge and practical solutions. During the program the participants not only learned from the instructors but they learned from each other. They shared best practices and ideas on approaches to real life business issues. We all left the program looking forward to incorporating our new knowledge and approaches in our business lives," says Kathleen T. McGahran, Adjunct Professor for the Tuck School of Business at Dartmouth. In fact, Professor McGahran was so impressed with the WBEs that her company, Pelham Associates, became a WBENC-certified WBE in 2006.

WBENC would like to thank the Tuck Sponsors for their support of WBE capacity development education. For the eighth consecutive year, IBM Corporation, the presenting sponsor, hosted the program at its Palisades, NY facility. Our major sponsors this year are Chevron Corporation and Johnson & Johnson. Also supporting the program as official sponsors are Altria, MasterCard, Procter & Gamble, Office Depot, UPS, USPS and the Dorothy B. Brothers Executive Scholarship Fund.

Save-the-Date!  Next year, the Tuck-WBENC Executive Program will return to the basic program offering and will be held in Palisades, NY on October 2-7, 2011.
The Nielsen Company joins with Women's Business Development Center (WBDC) and Walgreens to Kick off Consumer Product Enhancement Competition

Winner to receive $10,000 in cash, technical assistance, and other benefits from Nielsen

The Nielsen Company, leading global provider of media and consumer information and analytics, in association with the WBDC and Walgreens, is sponsoring a Consumer Product Enhancement Competition for women who own consumer products goods businesses in a nine-state Midwest region.

The winner will receive $10,000 in cash, $5,000 worth of technical assistance and consumer measurement data from Nielsen, and the potential to become a qualified Walgreens supplier. Business owners must have at least $500,000 in annual revenue and be located in one of these nine states: Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota or Wisconsin.

Interested business owners can submit applications now through November 17, 2010; the winner will be announced on December 15, 2010. Interested parties should visit or

"In an effort to strengthen our supplier diversity outreach here in Illinois, we have committed to providing a qualified, woman-owned consumer products goods business with the tools and technical assistance that only Nielsen can provide to help the business grow and thrive," said Susan Whiting, Vice Chair, The Nielsen Company, who announced the competition at a WBDC event. "The winner will be able to increase her knowledge of data analysis, product packaging, distribution, marketing and forecasting to reach her next level of business success."

As the world's leading provider of information and analytics around what consumers watch and what consumers buy, The Nielsen Company has been helping companies for nearly 90 years to increase sales, grow revenue, and improve their return on marketing investments by providing the industry's most comprehensive market data. Customized to the winner's specific needs and with the goal of taking her company to the next level, Nielsen's support will help the winner to analyze and better understand her most current sales figures, brand rankings, and market performance.

This information will help the winner understand where her products fit in the market, the competition she faces, the price points she needs to hit, the volume she can expect, and much more. In addition, Nielsen is donating another $10,000 to support a Consumer Product Enhancement Business Development Series at the Women's Business Development Center.

Office Depot Foundation Civil Society Leadership Symposium
December 9 - 11, 2010
Wyndham Garden Hotel — Boca Raton, Florida

Presented by the Office Depot Foundation in collaboration with the U.S. Chamber of Commerce Business Civic Leadership Center, the Sagamore Institute for Policy Research and the SCORE Foundation

This FREE Symposium will focus on skilled volunteerism and the vital role that volunteers play in enabling non-profit (civil society) organizations to serve their communities. Through keynote speakers, panel discussions and other presentations, participants will delve into such key topics as recruiting, utilizing, retaining and celebrating volunteers.

Who Should Attend?
  • Non-profit organization executives, staff and board members
  • Corporate, business and government leaders interested in corporate social responsibility and public-private partnerships
  • Corporate community relations, corporate giving and volunteer program professionals
  • Anyone with a strong interest in community service and volunteerism
Confirmed Speakers:
  • Diana Aviv, President and CEO, Independent Sector (Keynote Speaker)
  • Anne Diaz, Consultant, Advisory Services, Taproot Foundation
  • Resa Kierstein, Director of Business Development, SCORE Foundation
  • Dr. Noah Manyika, President, NeXus Global Serve
  • Kari McMinn, Director of Marketing and Business Development,
  • Sara Meier, Executive Director, International Association for Continuing Education and Training
  • Manny Ohonme, Founder, President and CEO, Samaritan's Feet International
  • Rod Roberson, Director, Back-2-School Elkhart
  • Mark Dobosz, Vice President of Development, SCORE, and Executive Director, SCORE Foundation
  • Jay Hein, President, Sagamore Institute for Policy Research
  • Stephen Jordan, Senior Vice President and Executive Director, U.S. Chamber of Commerce Business Civic Leadership Center
  • Mary Wong, President, Office Depot Foundation
Weekend in Boca IV also will feature the Office Depot Foundation's Fourth Annual Tropical Holiday Celebration, highlighted by the presentation of the Foundation's annual Listen Learn Care Awards to five distinguished individuals with exceptional records of service to the community of mankind on Friday, December 10, 2010 at the Boca Raton Resort and Club.

For a complete agenda/schedule, details about the Wyndham Garden Hotel, Symposium registration and Tropical Holiday Celebration ticket information, visit

Capabilities Equal Opportunities!
Do you know that the capabilities section of your online profile in WBENCLink is critical to your success as a WBE? Every keyword, NAICS or UNSPSC search on WBENCLink compares the search criteria to your profile. Failure to capture your company's end products and/or services adequately could mean a lost bid opportunity.

On September 1, WBENC released an enhanced version of WBENCLink (V3). The enhancements resulted in improved functionality, more specificity of WBEs' capabilities in their profile, as well as better reporting mechanisms. In an effort to provide all currently certified WBEs (and expired WBEs) the opportunity to update their company's information, the normally blocked sections of your online profile can be edited.

Beginning November 15 through February 15, WBEs will have the ability to update fields located under the General Tab, Capabilities Tab and Additional Info tab of their profile on Reminders will be sent every 30 days from WBENCLink as well as your Regional Partner Organization to ensure that everyone has been properly notified of this opportunity. These reminders will contain the necessary instructions you will need to complete your company's updates. WBEs who do not update their profile during the specified time frame will only have the opportunity to do so during their normal recertification period.

If you have questions regarding this announcement, please contact

Misuse of WBENCLink Database!

While the WBENCLink database is an excellent strategic marketing tool to identify the supplier diversity contact of a Corporate Member, to find WBEs for partnerships, to purchase products and services; unfortunately, many WBEs are using it for the purpose of email blasts. Please note contact information obtained from WBENCLink is not permitted for use in any e-mail blasts. Examples of misuse include sending an email blast for the purpose of advertising or promoting:
  • A company, executive/employee from your company, or an event.
  • A product or service that is on sale or offered at a discount to WBENC Certified WBEs or Corporate Members.
  • A product or service offered by your company that would make a great gift for a boss or administrative assistant.
As of June 1, 2010, any WBE who continues to send out this type of email will receive a "cease and desist" letter from WBENC. If the WBE continues to contact WBEs for this purpose, their level of access to WBENCLink will be restricted to their profile only.

Questions about this policy should be directed to Susan Cates at 202-872-5515 ext. 8100.


WBENCLink Database Training for Certified WBEs
WBENCLink Database Training for Certified WBEs will be offered every Thursday for the remainder of 2010. Exceptions are nationally recognized holidays that fall on a Thursday.

Each class is limited to the first 50 people who log in to the session. Therefore, it is not necessary to register for this training. Note: If you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time.

Remaining November sessions will be held on the 11th and 18th.  Each session will begin precisely at:
2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: WBETrain2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

WBENCLink Training for Corporate Members of WBENC — December 8, 2010, 2 p.m. ET 

Please join other Corporate Members for a session on "How to Use the WBENCLink database" on Wednesday, December 8, 2010. The session will begin at:

2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: Corp2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#
For information regarding training, please contact Susan Cates at 202-872-5515 Ext. 8100.


Enterprising Women Call for Nominations

Nominations for the Enterprising Women of the Year Award are now officially open on the magazine's website at Entries must be submitted by midnight on November 15, 2010.

You may apply for the award if you have been in business at least three years and you meet any of the following criteria:
  • your company is at least 51 percent owned and managed by a woman;
  • you are a woman who owns, manages and controls the business with a partner, and you own at least 33 percent of the business; or
  • you are a woman entrepreneur who leads a company that has obtained venture capital and, as a result, you now hold an equity position of less than 51 percent in your company.
Winners will be recognized in the following categories:

  • woman-owned enterprise with up to $1 million in annual revenues;
  • woman-owned enterprise with more than $1 million and up to $5 million in annual revenues;
  • woman-owned enterprise with more than $5 million and up to $10 million in annual revenues;
  • woman-owned enterprise with more than $10 million and up to $25 million in annual revenues; and
  • woman-owned enterprise with more than $25 million in annual revenues.
Award winners will be recognized at a gala awards dinner in Boca Raton on March 11, 2011. Winners also receive national recognition for themselves and their businesses through local, regional and national publicity. Every winner will be profiled in Enterprising Women magazine, and the top winners will appear on the magazine's front cover in the spring of 2011.

"The Enterprising Women of the Year Award is one of the world's most prestigious honors for a woman entrepreneur. We are looking for dynamic nominees who have built strong businesses, shown leadership in their communities, and understand the importance of giving back to mentor and support other women in business. This event is all about shining the spotlight on the top women entrepreneurs in the world," Monica Smiley, Publisher/CEO of Enterprising Women, said.

Please mark your calendars for March 10-11, 2011 for the 9th Annual Enterprising Women of the Year Awards at the Boca Raton Resort in Boca Raton, Florida! For more information about the award or the event, call 919-674-6640 or visit

2010-2011 Calendar of Events
This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners. Visit WBENC's online calendar for more events.

Save the Dates for 2011 WBENC Events:
Summit & Salute to Women's Business Enterprises to be held in National Harbour, MD (15 minutes outside of D.C.), March 22-24, 2011.

WBENC National Conference and Business Fair to be held in Las Vegas, NV, June 21-23, 2011.

Strategic Partner Events:
2010 NGLCC National Business & Leadership Conference: Out for Business
Nov 18-20, 2010
Capitol Hilton & National Building Museum
Washington, DC
Click here for more.

RPO Events
WBENC is represented throughout the U.S. by its 14 Regional Partner Organizations which not only process applications for certification and recertification, and conduct site visits, but also conduct regional business building and networking events and provide training. Here are some upcoming events presented by our Regional Partners:

Women's Business Enterprise Council-West
7th Annual Awards Gala & Matchmaker Madness
November 11-12, 2010
Las Vegas Hilton, Las Vegas, NV
Click here for more.

ASTRA Women's Business Alliance

14th Annual Awards Luncheon, Workshop and WBE Tradeshow
November 18, 2010
Marine Memorial Club and Hotel, San Francisco, CA
Visit for details

Women's Business Council-Southwest
Power To Potential Business Forum
November 30, 2010
Plano Center, Plano, TX
Visit for details.

Women's Business Development Council of Florida
Conference and Business Expo
December 1-2, 2010
Deerfield Beach Hilton, Boca Raton, FL
Visit for details.

Women's Business Enterprise Alliance
15th Anniversary Celebration Gala
December 2, 2010
Westin Oaks Hotel, Houston, TX
Visit for details. 

Women's Business Enterprise Council South
Holiday Luncheon and Annual Meeting
December 9, 2010
New Orleans Marriott at the Convention Center
New Orleans, LA
For information or registration, visit




facebook    youtube    twitter    in            donatenow
information + innovation = INSIGHTS
Tenaris Flash Media
More Videos
WBENC Insights   Exclusive online knowledge resource. Learn more >