Dorothy B. Brothers Executive Scholarship

[ March 2010 ]

March 2010

A Message from Linda Denny
America's First Women Entrepreneurs

America's Top Corporations
2010 Signature Events
Katty Kay at Summit & Salute
WBE Power Profile Recording Offer
2010 Salute Live Auction &
Power Lunch Line-Up

Save $50 on Summit & Salute and WIB2010
MatchMaker365 Free Trial

Certification Corner


This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners.

8th Annual Enterprising Women of the Year Awards Celebration
March 17-19, 2010
Marriott Doral Golf Resort & Spa, Miami, FL
Click here for more information.

2010 Summit & Salute to Women's Business Enterprises
March 24-25, 2010
Gaylord National Resort and Convention Center
National Harbor, MD
(The Gaylord is just fifteen minutes south of Washington, DC).
Click here for more information.

2010 Women in Business National Conference and Business Fair
June 22-24, 2010
Baltimore Convention Center, Baltimore, MD
Conference Hotel: Hilton Baltimore, 401 West Pratt Street, Baltimore, MD
Click here for more information.

Tuck-WBENC Executive Management Program:
Brought to you by IBM
October 3-8, 2010
IBM Conference Center, Palisades, NY



Editor in Chief
Cristy McCullough,
AVP Marketing, Communications,
and Brand Management

Associate Editors
Paige Adams,
Director, Corporate
Relations and Development
Betty Cole,
Sr. Director, Programs

Paige Adams,
Director, Corporate
Relations and Development
Susan Cates,
WBENCLink Technical
Issues & Certification
Support Manager
Linda Denny,
President & CEO
Cristy McCullough,
AVP Marketing, Communications, and
Brand Management
Lynthia Romney, RomneyCom PR
Joan Wages,
President & CEO, National Women's History Museum

Allison Gibson,
Special Projects Mgr -
West Coast

Limb Design



A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

Creating Opportunities …Recognizing Excellence

I have always liked WBENC's tagline "Creating Opportunities …Recognizing Excellence." In four words, it captures much of what WBENC is all about. As a way of carrying out the "Creating Opportunities" part of our tagline, we chose "The Opportunity Connection" as our theme for 2010, which focuses on our efforts to connect WBEs and Corporate Members, providing them the opportunity to do business with each other. MatchMaker365 is our latest effort to facilitate these connections, not to mention the Summit & Salute March 24-25, and the upcoming Women in Business National Conference and Business Fair (WIB2010), June 22-24 in Baltimore, MD.

"Recognizing Excellence" is an important element of WBENC's vision. Recently, WBENC announced that 21 companies have been selected as "America's Top Corporations for Women Business Enterprises", a hard won and much valued recognition. The WBENC Top Corporations recognition provides a way to acknowledge and promote supplier diversity best practices and the resulting contract development opportunities for WBEs. This year, WBENC will produce a white paper to share the best practices that are common to the programs of all our Top Corporations so that all may benefit.

Each year, WBENC presents the Applause Award to recognize exceptional accomplishments that expand opportunities for women's business enterprises on a national and international level while furthering WBENC's mission for breaking down barriers for WBEs. Award recipients are selected based on their impact on the growth of WBEs; creation of policies, procedures, or initiatives that increase opportunities for WBEs; and innovative and inspirational leadership on their behalf.

The Chair of WBENC's Board of Directors selects the recipient of the William J. Alcorn Leadership Award, named in honor of our first Board Chair, Bill Alcorn, who provided leadership in various roles from WBENC's founding in 1997 until his retirement from J.C. Penney Company in 2008. The Alcorn Award recognizes individuals that have provided long-term, outstanding leadership. Barbara Carbone, KPMG, was the first recipient in 2009.

Every year, a Woman Business Enterprise Star is selected by each Regional Partner Organization (RPO) and honored during the annual WBENC Salute to Women's Business Enterprises (March 25). These outstanding WBEs symbolize all of WBENC's WBEs, and after specialized training that we provide, become spokespersons to the media for WBENC throughout the year. In our eyes, they truly are "Stars!"

These are the most significant opportunities for recognition through WBENC, but there are many more provided by our RPOS, Corporate Members, and other affiliated organizations. We invite you to join us in celebrating the achievements of all the companies and individuals that we recognize at the Salute and during the Thursday night Tribute Dinner at WIB2010. Together, we will continue to make our tagline "Creating Opportunities ….Recognizing Excellence" come to life.

America's First Women Entrepreneurs
By Joan Wages, President & CEO, National Women's History Museum

Women's History Month gives us pause to remember the many women whose shoulders we stand on and to learn of their many accomplishments. Women have been entrepreneurs from the earliest times – from Elizabeth Glover who started the first printing business in this country (her husband died en route from Europe) and published the first book in the colonies to Mary Katherine Goddard who lived in Baltimore and became the first female postmaster in colonial America but more importantly, first published the names of the signers of the Declaration of Independence. Or that as a teen, Eliza Pinckney increased indigo production used in fabric dying by 2,500% in just two years or Madame C. J. Walker who turned hair products into a million dollar industry.

The National Women's History Museum (NWHM) affirms the value of knowing women's history, illuminates the role of women in transforming society and encourages all people, women and men, to participate in democratic dialogue about our future. Women's history is America's history.

Women's history is largely missing from the textbooks used in classrooms today. Only one out of 10 historical figures in history textbooks is a woman. In an effort to disseminate the amazing stories and achievements of women, NWHM has created 18 cyberexhibits on a wide range of topics—from Chinese American Women, to Women in the Progressive Era, to Female Olympians — and NWHM will be launching several more exhibits this year.

Legislation has passed the House of Representatives to allow NWHM to purchase property next to the National Mall in Washington, DC and is currently awaiting passage in the Senate. NWHM will provide a home in our nation's capital to honor the many contributions women have made to our nation and a place where we can reflect on our past to provide a better future. Women now, as in days gone by, continue to play a critical role. To view the CyberMuseum, visit

WBENC Announces America's Top Corporations For Women's Business Enterprises For 2009
By Lynthia Romney, President, RomneyCom, L.L.C.

WBENC announced its annual selection of America's Top Corporations for Women's Business Enterprises, the only national award honoring corporations for world-class programs that create level playing fields for women's business enterprises (WBEs) to compete for corporate contracts.

"Our Top Corporations are world-class leaders generating growth through partnerships with women's business enterprises," said Linda Denny, president and CEO of WBENC, the leading authority on and advocate for women's business enterprises as vendors and suppliers to the nation's leading corporations. "This year we reached a record high of 21 Top Corporations selected for outstanding, enterprise-wide supplier diversity programs and measurable results."

Top Corporations programs offer equal access and result in a high volume of business with women's business enterprises. The 2009 Top Corporations for WBEs are:

Avis Budget Group, Inc.
Energy Future Holdings
Ernst & Young LLP
Exxon Mobil Corporation
Johnson & Johnson
Marriott International, Inc.
Office Depot
PepsiCo, Inc.
Pfizer Inc
Shell Oil Company
The Home Depot

The America's Top Corporations for Women's Business Enterprises Awards presentation will take place on Thursday, March 25, 2010, in the Benjamin Franklin Diplomatic Reception Room of the United States State Department in Washington, DC. The event will occur during WBENC's 2010 Summit & Salute to Women's Business Enterprises: The Opportunity Connection attracting over 800 and celebrating the 14 Women's Business Enterprise Stars who are exemplary WBEs from across the country.

2010 Signature Events: The Opportunity Connection

The Summit & Salute to Women's Business Enterprises
will be held March 24-25, 2010 at the Gaylord National Resort in National Harbor, Maryland. Click here for more details and to register today.

Women in Business National Conference and Business Fair, co-chaired by Johnson & Johnson and Omega World Travel, will be held June 22-24, 2010 at the Hilton Baltimore and the Baltimore Convention Center in Baltimore, Maryland. Registration is now open. Click here for more details and to register today.

Katty Kay to Speak on Womenomics at 2010 Summit & Salute

Katty Kay, Washington Correspondent, BBC World News America, a nightly newscast airing on BBC AMERICA and BBC World News, will serve as a dynamic keynote speaker during WBENC's Summit & Salute to Women's Business Enterprises to be held March 24-25, 2010 at the Gaylord National Resort in National Harbor, Maryland.

Kay is also co-author of The New York Times bestseller, Womenomics, the topic of discussion during the Thursday (March 25th) general session luncheon. In Womenomics, Kay shares, "America is on the verge of the biggest workplace revolution since World War II. Women are more valuable than ever on the job, and are literally changing the office to suit them. From their leadership roles and skills as managers to CEOs, women are significantly evolving our workforce as a whole."

Women are more inclusive, more focused on long-term results and, in many cases, better educated. But women don't want the same career track their male counterparts have carved. Katty Kay provides insight as well as shares her own personal stories so that audience members will understand:

  • How the contributions of women and specifically women business owners are reshaping the workplace - and earning companies more money.
  • How to create the right work life balance for yourself.
  • What women business employers should be doing to keep and recruit women.

To register for WBENC's 13th annual Summit & Salute, visit Or to learn about sponsorship opportunities, contact Paige Adams, or call 202-872-5515 ext. 8020.

Special Summit & Salute Offer!

WBE Power Profile Recording Session

WBENC's brand new website features WBE Power Profiles in its new Video News section on the home page. Now any WBENC-Certified WBE can be featured as a WBE Power Profile on WBENC's new website.

A special WBE Power Profile recording package is being offered to WBENC Certified Women's Business Enterprises (WBEs) attending the Summit & Salute at the Gaylord National Resort on March 24 & 25, 2010. WBENC Certified WBEs can schedule a video session to produce their very own WBE Power Profile to include a script review, a makeup session, a 15-minute coaching session, and use of a teleprompter.

Introductory Web Processing Fee
WBEs that opt to record a WBE Profile at the Summit & Salute are eligible to receive two weeks of web placement. Just pay a $1,000 processing fee, and get two weeks on the web for $1,000. That's right, as an introductory offer you get two weeks on the web for just $1,000. Video recording sessions are scheduled on a first-come, first-served basis. Offer expires on March 25, 2010.

Recording Sessions Available at the Gaylord National Resort
A WBE Power Profile Recording Special is offered at the Summit & Salute for $2,450* per recording session. To register for an on-site recording session, email prior to the Summit & Salute or stop by the Video Rooms designated at the event. The session includes:

  • Preliminary script and timing review
  • A 15 minute on-site script practice and coaching session
  • Makeup application by professional makeup artist specializing in video makeup
  • Use of teleprompter while recording
  • Up to a 30 minute recording session: Includes practice run-through and recording
  • A 90 second, edited video on DVD in Quicktime format (Convertible to .FLV format)

Reserve your recording session now by contacting Reservations are made on a first-come, first-served basis. Only a limited number of recording sessions can be accommodated, so make your reservation now. On-site appointments will be accepted on a space available, standby basis only.

This Special Recording offer will only be offered at WBENC's Summit & Salute to Women's Business Enterprises on March 24-25.

Payment for the Recording Session is made directly to the Maslow Media Group when recording session is scheduled.

Note: The price for the recording session is separate from the WBE Power Profile web processing fee collected by WBENC. Web processing fees will be updated effective April 2010. Prices contained in this document and in the current version of the web site are promotional pricing only.

Contact Cristy McCullough, Assistant Vice President of Marketing, Communications, and Brand Management, at for further details. Scripts must be submitted in advance for approval by WBENC.

2010 Salute Live Auction and
Power Lunch Line-Up

The Live Auction debuted at the 2008 Salute, and the enthusiasm demonstrated then and again at the 2009 Salute was overwhelming. Items such as a suite at Madison Square Gardens, tickets to the Macy's Thanksgiving Day's Parade, and outstanding get-aways generated excitement and a fury of competitive bidding.

A welcome and very exciting addition to the Live Auction is the Power Lunch Line-Up where six prestigious senior executives from six Fortune 500 companies have agreed to put themselves on the block, and give any and all WBENC- certified WBEs the opportunity to bid on a Power Lunch with them. The Line-Up includes:

  • Mr. Al Williams – Chief Procurement Officer
    Accenture, LLP
  • Mr. Tim Harden – President of Supply Chain and Fleet Operations
  • Mr. Bill Hartwig – Vice President, Supplier Relations and International Procurement
    Marriott International, Inc.
  • Mr. Mitch Adamek – Senior Vice President and Chief Procurement Officer
  • Mr. James Mallard – Vice President Global Procurement Services

WBENC is delighted that these executives and their corporations have stepped forward to demonstrate their individual commitment to furthering business opportunities for certified women's business enterprises. You must be present to bid on a Power Lunch with these individuals. Each successful bid and donation enables WBENC to expand its programs and grow its business opportunity initiatives.

The 2010 Auction Co-Chairs are Connie Magers, Procurement and Supplier Diversity Director, J.C. Penney Company, Inc., and Terri McNally, President, Global Capital Ltd. This year's Power Lunch Line-Up was developed and managed by Nancy Williams, Principal, ASAP; Chair, Women's Enterprise Leadership Council.

Auction items for the Salute Live Auction and Women in Business Silent Auction are currently being solicited. Click here to download and review instructions to submit your donation. Any donation will be greatly appreciated.

Save $50 When You Register for
WBENC's Summit & Salute and Women in Business National Conference.

Register for WIB2010 before March 17, 2010, and get $50* off the full registration fee for WBENC's 2010 Summit & Salute to Women's Business Enterprises, March 24-25 in Washington, DC. Attendees at the "do not miss" two-day event will explore important market trends for the next decade; discover one of the biggest surprises in emerging growth industries; and learn the single most important business skill in the coming years.

Innovative panels on successful procurement practices, forum discussions led by Chief Procurement Officers, and a strategy session on maximizing your 2010 Women in Business National Conference and Business Fair experience are also highlights. You will meet America's Top Corporations for Women's Business Enterprises and the 14 Women's Business Enterprise Stars of 2010. WBENC-certified WBEs can even bid on a Power Lunch with a Chief Procurement Officer from a Fortune 500 company! To learn more about the Summit & Salute, go to

*NOTE: The $50 discount is only valid from February 14 to March 17, 2010, and is only available to new individual registrants (excluding Summit & Salute Sponsors and their guests). The $50 discount only applies to the combined Summit & Salute and may not be applied retroactively for those registered prior to February 14, 2010. To receive the $50 discount on the full Summit & Salute registration, first complete your WIB2010 conference registration at The discount code will be provided with your WIB2010 conference registration confirmation. The $50 discount will be credited during the online payment process when registering for the Summit & Salute. The discount is applicable to one (1) individual Summit & Salute registration ($450 before discount), and may not be used for multiple Summit & Salute ticket purchases. WIB2010 registration lists will be cross-referenced for verification of joint event registration.

MatchMaker365 Logo

MatchMaker365 – FREE Trial to WBENC Certified WBEs

MatchMaker365 is WBENC's new online business matching, scheduling, and tracking portal, which helps Corporate Buyers identify and meet the right WBE suppliers and obtain the right services and products. MatchMaker365 is free for Corporate Buyers. Each WBENC Certified WBE gets one FREE trial.

After the FREE Trial, a Service Fee of $50 will be charged once a year. In addition, the following Usage charge applies:

$12.95 for an individual meeting
$24.95 for three (3) total meetings
$44.95 for six (6) total meetings
$69.95 for ten (10) total meetings

Corporate Members should contact Paige Adams, Director Corporate Relations and Development at or Kim Jones, Manager, Member Services, at, to learn more about training and demonstration sessions.

WBENC Certified WBEs should click here to download a podcast that includes information on how to use MatchMaker365. User IDs and passwords to access MatchMaker365 were distributed to all WBENC Certified WBEs on February 11-12, 2010 to participate in the FREE TRIAL. If you did not receive a User ID and password, contact or call 216-432-6922.



A Few Things to Keep in Mind Before You Contact Support for Assistance!

  • Always provide the legal name of your company and phone number in your email or phone message.
  • The support desk can provide only the user id for the company as passwords are encrypted.
  • Passwords can be reset using the log in box "forgot password" option on Note: the new password will be sent to the person the user id belongs to!
  • Only the owner can request assistance from support with a log in issue when the known user id and password still do not work. The request must be via email.
  • Changes to your profile that you can not make, must be submitted in writing by the owner to her assigned Regional Partner Organization as only they are authorized to make these changes. Go to and click on Certification, and then on Regional Partner Organizations for full contact information on each organization.

WBENCLink Training for Corporate Members of WBENC —
2 p.m. ET, March 10, 2010

Please join other Corporate Members for a Microsoft Live Meeting/Training session on "How to Use the WBENCLink database" on Wednesday, March 10, 2010.

2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: CORPTRAIN2010
Entry Code: 2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

New for 2010! WBENCLink Database Training for Certified WBEs
WBENCLink Database Training for Certified WBEs will be offered every Thursday in 2010. Exceptions are March 25th, June 24th and nationally recognized holidays that fall on a Thursday.

Each class is limited to the first 50 people who log in to the session. Therefore, it is not necessary to register for this training. Note: If you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time.

Each session will begin at:
2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: WBETrain2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.



facebook    youtube    twitter    in            donatenow
information + innovation = INSIGHTS
Tenaris Flash Media
More Videos
WBENC Insights   Exclusive online knowledge resource. Learn more >