Tuck-WBENC Executive Education Program

[ July 2010 ]

July 2010

Message from Linda Denny
Dorothy B. Brothers Executive Scholarships 
New WBENCLink Release
Roadmap to 2020
10,000 Certified WBEs Celebrated at WIB2010
WIB2010 Highlights 
Certification Corner


Heinz North America
Jack Spallone
Project Manager-Procurement

Sealed Air Corporation
Hector Martinez
Director, Supplier Programs

2010-2011 CALENDAR
This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners.
US Hispanic Chamber of Commerce (USHCC) National Convention & Business Expo
Sept 22-25, 2010
Hilton Anatole, Dallas, TX
Click here for more.

Tuck-WBENC Executive Management Program:
Brought to you by IBM
October 3-8, 2010
IBM Conference Center, Palisades, NY
Click here for application instructions.

2010 NGLCC National Business & Leadership Conference: Out for Business
Nov 18-20, 2010
Capitol Hilton & National Building Museum
Washington, DC
Click here for more.

2011 Summit & Salute to WBEs

March 22-24, 2011
National Harbor, MD (near DC)

WBENC's 2011 National Conference & Business Fair
June 21-23, 2011
Mandalay Bay Hotel
Las Vegas, NV



Editor in Chief
Cristy McCullough
AVP Marketing, Communications, and Brand Management
Susan Cates
WBENCLink Technical Issues & Certification Support Manager
Betty Cole
Sr. Director, Programs
Linda Denny
President & CEO
Cristy McCullough
AVP Marketing, Communications, and Brand Management
Lynthia Romney
RomneyCom PR
Allison Gibson
Special Projects Mgr -
West Coast
Limb Design
Photography by
Linda Johnson Photographer
(unless otherwise noted)
Conference Videography
Maslow Media Group, Inc.



A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

It's hard to believe we have just celebrated Independence Day and the first half of 2010 is over!  WBENC began the year by introducing our new Board Chair, Pamela Prince Eason, Vice President Worldwide Procurement, Pfizer, Inc. and an enlarged Executive Committee. We then launched Phase I of our much improved new website along with the MatchMaker 365 Program. March brought the expanded and highly successful Summit & Salute to women's businesses along with the recognition of 14 Women's Business Stars and a record 21 corporations that earned the coveted award as America's Top Corporations for Women's Business Enterprises. We put in place a new Service Agreement (our contract) with all 14 Regional Partner Organizations and the Women's Enterprise Leadership Forum introduced their new Strategic Plan.

Advocacy on your behalf with the Administration, Congress and the Small Business Administration (SBA), along with various states and other agencies was a high priority. One result is the California Public Utility Commission (used by many other states) now accepts WBENC certification and recertification. WBENC put together a coalition of organizations representing well over a million women business owners in support of our position and response to the SBA's long awaited proposed rules for the Women's Procurement Act which MIGHT enable the use of WBENC Certification for contracts issued within the Act. We expect the final rules in late Fall. Many of these same organizations joined our effort to activate the National Women's Business Council, which is an advisory group to the President, Congress and the SBA, and also represents women business owners on task forces, etc. WBENC was a major contributor of thought leadership in the creation of the Roadmap to 2020, a strategic plan for the growth of women owned companies and employment. We also handled the logistics in order to introduce this important document during our national conference.

June's Women in Business National Conference and Business Fair: The Opportunity Connection in Baltimore is now history, and we've received "rave reviews" from over 3,000 attendees. We celebrated reaching a significant benchmark of 10,141 WBENC Certified Women's Business Enterprises, up from 5,800 in January, 2007!  There were 700 formal MatchMaker Meetings, plus the special meetings of three Corporate Members and the Zenith Group bringing the total to nearly 1,000. The Business Fair had 325 exhibitors and was a crossroad of commerce, providing thousands of "Opportunity Connections".  We introduced the Roadmap to 2020, the speakers and workshops provided valuable education, and we recognized four worthy women for their outstanding contributions to WBENC. Attendees networked from early morning until late at night, PLUS we had fun! Thanks to Co-Chairs Johnson & Johnson and Omega World Travel and all of our sponsors.

While the last half of 2010 will be less "event focused" there is still much to do. Watch for the release of Phase II of the new website, which will bring you several "for WBENC Only" features like RFP-Q-I, opportunity postings, etc. In early August, we will begin the use of an updated certification/recertification application and a redesigned certificate that provides space for 35 NAICS codes and the new UNSPSC
(United Nations Standard Products and Services Code) codes, rather than the current three.  Check your WBENCLink listing to be sure the key words and phrases used will enable corporations to find your company in a search. The Tuck-WBENC Executive Program and the Dorothy B. Brothers Scholarships are discussed below in this newsletter.

WBENC Staff will also focus on several financial and infrastructure projects and laying the groundwork for new educational programs and technology uses. We are currently hard at work updating our event/program project management plans. By the end of August, the plans for the 2011 Summit & Salute, WBENC National Conference and Business Fair and other programs will be ready to roll as we build our 2011 budget. In October, the Board's Extended Executive Committee will meet to review the Nominating Committees recommendations and to consider WBENC's governance needs prior to our November Board meeting.

As you can tell, there is never a "slow" time for the WBENC Staff, but it's exciting to all of us to see our progress and to hear from you about the growth of your businesses due to WBENC Certification. We are dedicated to delivering on our 2011 theme of "The Opportunity Connection," especially since the intent of our mission is to level the playing field and create opportunities for all of you!

Have a great summer!

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Dorothy B. Brothers Executive Scholarships for WBEs

On June 23, WBENC announced the exciting news about the increase of scholarships through its Dorothy B. Brothers Executive Scholarship Program. Recently, WBENC conducted a program review of the scholarship program, which resulted in the increase of individual scholarships from $4,500 to up to $11,000 per award.

Why the big increase?
We recognize and understand that businesses are subject to rising costs, including educational opportunities. Education costs have risen since the inception of this program, and WBENC wants to ensure that the scholarship award will cover the entire tuition that is required. If you earn a scholarship through this program, WBENC will pay for the program/school of your choice, whether it's $2,500 or $11,000.

How are the scholarships funded?
The Dorothy B. Brothers Executive Scholarship Fund is primarily supported by Bank of America and its extended family of suppliers and business partners. WBENC Corporate Members provide additional funding.

What are my chances?
Applicants compete against other WBE applicants within their region. In other words, the Scholarship Selection Committee awards at least one WBE scholarship to a WBE in each WBENC Regional Partner Organization (RPO).

What programs and schools may I attend using the scholarship?
The program was designed to be flexible in allowing WBEs to pick the program/school that works best, whether it's in your back yard or across the country. Although WBENC provides a pre-approved list of school programs, most accredited college/university executive education programs qualify. Scholarship recipients also may apply the award to the 2011 Tuck-WBENC Executive Program.

How do I apply for this opportunity?
To apply for the Dorothy B. Brothers Executive Scholarship Program, please contact Betty Cole at 202-872-5518 or The application deadline is September 15, 2010. This year, WBENC will award 21 scholarships; and in 2011, WBENC will return to awarding 14 annual scholarships. NOTE: Since scholarships were not awarded last year, 2009 applicants will be considered for the 2010 awards and will not be required to submit a new application. They will be asked to complete a few additional questions to accompany their previous application.

Who do I contact with questions about the program, application or contributions to the fund? Please contact Betty Cole, WBENC Sr. Director of Programs, at

The Tuck-WBENC Executive Program:
Positioning for Growth

What is the Tuck-WBENC Executive Program and is it a scholarship?
WBENC, the Tuck School at Dartmouth, and IBM have partnered to offer a one-week intensive executive education program that is designed specifically with WBEs in mind. It is not a scholarship program, but an education program offered annually every October for one week. WBEs should be aware that they may apply an earned scholarship to this program. For example, if you are awarded a Dorothy B. Brothers Executive Scholarship in October 2010, you may apply it to the Fall 2011 Tuck-WBENC Executive Program and not have to pay any additional fees to attend.

When and where is the Tuck-WBENC Executive Program held?
This year's program, Positioning for Growth, will be held October 3-8, 2010 at the Dolce Palisades (an IBM facility) in Palisades, NY.

What should I expect at this year's Program?
WBENC is pleased to present the advanced program again this year, which explores three alternatives for growing to scale: organic growth, strategic alliance, and acquisition. The central case study will be the WBE's own business, and the assignment for the week will be for participants to develop a strategic growth plan for their own business. This will include plans for financing, marketing, innovation, expanding operations, negotiating business deals, shaping collaborative business relationships, valuing businesses that might be acquired—or valuing participants' own business if selling out is an attractive option.

What about the basic program that was offered in the past?
Next year, in 2011, the Tuck program will return to the basic WBE program offering. Due to high demand, we provided the advanced program for two consecutive years.

What is IBM's role as presenting sponsor?
As presenting sponsor, IBM is the host at the Dolce Palisades conference facility. Their sponsorship covers meeting space usage for all attendees, the hotel stay. and meals for general WBE attendees and the Tuck faculty. WBEs sponsored by other companies are covered by their sponsors.

IBM has been the presenting sponsor of the program since its 2003 inception and played an integral part in bringing WBENC and the Tuck School together to create this important program. IBM understands the need to develop WBEs and continues to support them through this valuable education opportunity. During the annual Tuck program, IBM staff members are available on site and have contributed year after year by providing special guest speakers for the program.

How do I apply for this opportunity?
Click here to download an application for the 2010 TUCK-WBENC Executive Program. The application deadline is August 31, 2010.  

Who do I contact with questions about the program, application or program sponsorships? Please contact Betty Cole at 202-872-5518 or


Newest Release of WBENCLink on August 1st
The newest release of WBENCLink V3 will occur August 1st! The major change to the database is the process for recertification. You will have the ability to select new choices; such as NAICS codes, Industry Classification, etc. In addition, some fields have been deleted to ensure that online profiles contain the most relevant and accurate information.

Print a copy of your current summary view for your records TODAY. If you wait until it is time to recertify, it will be too late! To print a copy of the summary view, log into your online profile, click the summary view link located below the General tab and then print.

Log in Assistance: Please note that the Support Desk does not have access to your password as it is a protected field. If you need to reset your password, follow the directions in the login box on WBENCLink. The User ID is usually the complete email address of the female owner. Please allow one hour for the reset to activate.  If you do not see a prompt stating that a new password is being sent, contact for the correct User ID. Please include the legal name of the company in your email!

WBENC will provide training specifically for the new recertification process beginning the last week in July. Please watch your email for session times from

How Women's Businesses Will Drive Economic Growth and Create Jobs in the Next Decade. 

The Roadmap to 2020, an unprecedented collaboration of the nation's major women's business organizations and entrepreneurial thought leaders, was released at WBENC's 2010 Women in Business National Conference and Business Fair launching a comprehensive action plan to achieve exponential revenue growth and job creation among women's businesses over the next decade.

"Roadmap 2020" recommends nothing less than a paradigm shift in women's business development – from early entrepreneurial education to policy support to capital availability – designed to enable the creation of at least 6 million new jobs over the next 10 years.

Quantum Leaps, the Women's Business Enterprise National Council (WBENC) and the National Association of Women's Business Owners (NAWBO) jointly released the Roadmap 2020 report before over 3,000 corporations and women business owners in attendance. It was presented on behalf of the 10 women's business organizations and 20 companies that were supporters and collaborators in the creation of Roadmap 2020.

"Roadmap 2020 not only tells us how to create more jobs – but also how to improve the quality of those jobs, with higher salaries and better benefits, in growing, innovative companies," said Virginia Littlejohn, CEO and co-founder of Quantum Leaps, the nonprofit that mobilized Roadmap 2020 participants. By galvanizing the leadership of the women's business community, Roadmap 2020 will drive change on the national and grassroots level, and dramatically sharpen the nation's competitiveness.

"The Roadmap to 2020 is leading a transformation and connecting women in business around the world," said Marilyn Johnson, vice president of Market Development for IBM. "IBM is proud to be the lead corporate sponsor of such a high-impact global initiative."

Roadmap 2020 prescribes agents of growth all along the business continuum:
  • Start-up companies should focus on goal-setting for growth, and access training to enable that growth, instead of training for income substitution, 
  • "The Missing Middle" – those companies past the start up stage, but with some potential for growth – need vision, strategy, benchmarking, coaching and mentoring 
  • Multi-million dollar businesses can expand through peer mentoring, globalizing, and increased access to corporate and government markets 
  • Businesses of all sizes, of course, need access to capital

"The ultimate objective is to lay the groundwork for a global women's enterprise ecosystem, so that economies around the world can benefit from a strategic and systemic approach to women's enterprise development," Littlejohn said.

To catalyze this action, Quantum Leaps will organize a strategic think tank in the fall to specify the next steps in implementing Roadmap 2020 recommendations.

"Access to major corporate and government markets is key to landing the contracts that fuel revenue growth and job creation. Roadmap 2020 lays out crucial strategies for all businesses to accomplish this," said Linda Denny, President and CEO of WBENC, who contributed a chapter on Accessing Government and Corporate Markets. WBENC-certified women's business enterprises average $10 million in revenue.

"There are an unprecedented number of women-owned businesses with the creativity and drive to make a major impact in job creation and growth in today's economy. However, to reach the $1 million sales mark, they need the extra advantage that coaching and mentoring by those who have already blazed the trail can provide," said Helen Han, NAWBO's President & CEO, who with Wendy Lopez, Immediate Past Chair, contributed "Focusing on ‘The Missing Middle' – A Centerpiece of the Women Business Owner Growth Agenda."

Through 32 core recommendations, Roadmap 2020 challenges policymakers, corporations, financial institutions, educators and the women's business community itself to enable women's business to access more capital, more corporate and government contracts, more expansion and responsible risk so as to fuel a higher level of enterprise growth.

Roadmap 2020 recommendations focus on six key areas: Measuring Economic Impact and Job Creation; Entrepreneurial Training and Support for Growth – including by entrepreneurial women of color; Innovation, Technology and Sustainability; Accessing Capital; Accessing Markets; and Building the Movement.

Among the boldest Roadmap 2020 recommendations are:
  • Expand the role of the Small Business Administration's Office of Women's Business Ownership (OWBO) beyond oversight of the Women's Business Center (WBC) program to other growth-focused initiatives, including access to capital and access to markets
  • Increase communication and collaboration among women's business groups, by holding regular summits
  • Encourage federal, state and local governments to accept third party certifications for women's business enterprises (WBEs), which will broaden access to government markets
  • Expand entrepreneurship education into ever younger populations, and rethink educational programming - especially in the fields of Science, Technology, Engineering and Mathematics (STEM) - to increase our global competitiveness
"We're calling upon women entrepreneurs to get actively involved with educational transformation, because the quality of graduates of our educational system will translate directly into the caliber of America's workforce, and the quality of the employees that our companies can hire," Littlejohn said.

Summaries of key contributors and supporters are attached. They include the Association of Women's Business Centers, Center for Women's Business Research, Count Me In, Direct Selling Education Foundation, Enterprising Women, WEConnect International, Women Presidents' Organization, and Women Impacting Public Policy.

Just two percent of majority women-owned and three percent of majority- or equally women-owned, firms generate one million dollars or more in revenues, compared to six percent of male-owned businesses. Access to capital appears to be a contributing factor. Women on average have started their ventures with 8 times less funding than have men, according to Dr. Candida G. Brush, Professor of Entrepreneurship at Babson College.

Roadmap 2020 also focuses on the potential for businesses owned by women of color, which constitute one of the fastest growing segments of the U.S. economy, starting businesses at 3 to 5 times the rate of all businesses in the U.S. However, their revenues are under half that of men of color.

"It is imperative for all of the major stakeholders in women's enterprise development – in policymaking, program development, capital, research, and organizational capacity-building – to move forward in the same direction, to not only increase our national competitiveness but to level the economic playing field. This Roadmap will help align all of our efforts," said Julie R. Weeks, President of Womenable and a member of the Roadmap Editorial Board.

The full Roadmap to 2020 report is available online at
in PDF form. 


10,000 WBENC-Certified Women Business
Enterprises Celebrated at WIB2010

WBENC's 2010 theme, The Opportunity Connection, was right on point, with high energy and pure electricity among the more than 3,000 attendees at WBENC's 2010 Women in Business National Conference and Business Fair. Attendees came from the US, Canada, India and Europe. During the Conference, WBENC celebrated reaching and exceeding its benchmark of 10,000 WBENC Certified Women's Business Enterprises (WBEs). This is a significant achievement for WBENC, which boasted 5,800 WBENC Certified WBEs at the end of 2007; representing more than 43 percent growth in just two-and-a-half years.

Maryland Governor Martin O'Malley declared June 23rd, Business Fair Day, as "WBENC Opportunity Connection Day."  Viewed as a crossroads of commerce, this fantastic event hosted over 325 exhibitors representing buyers and suppliers, who were ready, able and willing to make the contacts that lead to contracts. According to a number of Corporate Members and WBEs, this was the most productive Business Fair ever; and many Corporate Members shared that the WBEs were better prepared this year. To help, WBENC provided WBEs with pre-event video, webinar, and workshop training on how to work the conference, which included coaching on how to use the WBENC conference registration website and the new Map Your Show Tool to target the companies they wanted to meet.

And meet they did! Corporate Members and WBENC Certified Women Business Enterprises held about 1,000 formal MatchMaker Meetings, a 15-minute meeting between a selected WBE and a corporate buyer with an upcoming business opportunity.

Finally, for the first year ever, we had four major keynote speakers, which included entrepreneur and philanthropist Sheila Johnson, business journalist and author Suzy Welch, ABC's Good Morning America anchor Robin Roberts, and Special Representative Lorraine Hariton of the U.S. State Department. Workshops on strategic topics for both WBEs and corporate attendees rounded out the conference educational programs, but time was also allocated for plenty of informal networking and fun.

Next year's conference will be held at the Mandalay Bay Hotel in Las Vegas from June 22-23, 2011.

Michelle Sourie Robinson, The Home DepotStudent Scholar Program
Once again, The Home Depot partnered with WBENC and Bridging the Gap, as the presenting sponsor of WBENC's annual Student Scholar Program and Southwest Airlines served as the travel sponsor to ensure the safe arrival of out-of-town students. Through the Student Scholar Program, WBENC reached out to the next generation of potential WBEs by bringing 21 aspiring women entrepreneurs from diverse universities across the U.S. to attend its Women in Business National Conference & Business Fair.

The students are introduced to key corporate leaders and women business owners in dynamic settings that will assist with career planning, creative and critical thinking, and entrepreneurial development.

The conference experience is a platform where the students engaged in networking, dialogue exchange, and professional education workshops. This interaction and exposure increases awareness and knowledge, which supports pipeline development and better prepares individuals aspiring to become entrepreneurs. An invaluable facet of their experience is the mentoring they receive from their respective sponsors whose generosity has made conference participation possible.

The 21 young women entrepreneurs represented 11 universities, and included:
  • Chrishana Heath, Bowie State University
  • Segen Beshir, Bowie State University
  • Darla Edwards, Southern University at Baton Rouge
  • Barbara Aguillard, Southern University at Baton Rouge
  • Megan Schmidt-Reneau, Hampton University
  • Nina-Marie Nunes, Hampton University
  • Erin Home-McKinney, Howard University
  • Francesca Hindmon, Howard University
  • Cierra Robinson, Howard University
  • Feyisayo Odukoya, Morgan State University
  • Iyore Odighizuwa. Morgan State University
  • Veronique George, Florida A&M University
  • Aicha Lompo, University of District of Columbia
  • Courtney Powell, University of District Columbia
  • Alycia Hinton, Fort Valley State University
  • LaTarsha Covington, Fort Valley State University
  • Mitzue Stockdale, Florida International University
  • Chauncey Wilson, Clark Atlanta University
  • Krystal Giles, Clark Atlanta University
  • Abril Tavares, University of Texas at El Paso
  • Nathalie Mendoza, University of Texas at El Paso
The organizations, which in partnership with our presenting sponsor and travel sponsor, The Home Depot and Southwest Airlines included: Office Depot, Ernst & Young, Chevron, Pitney Bowes, UPS, Pfizer, Verizon, Raytheon, Apple, Amgen, Spherion, Burger King, and the United States Postal Service.

 Conference Photo Highlights
Keynote Speakers
Sheila Johnson, President, Salamander Hospitalities and Vice Chair, Lincoln Holdings, wows the audience with segments of her journey as an entrepreneur and shares her perspectives on doing business as a woman.
Suzy Welch, best selling author and news commentator, during her keynote address that kicks off the Business Fair.
Robin Roberts at Women in Business 2010
Robin Roberts, Anchor, ABC Good Morning America, and best-selling author sells out during book signing following her keynote address at Thursday's luncheon.
Tribute Dinner!
William J Alcorn Leadership Award Recipient
Laura K. Taylor, Vice President, Strategic Sourcing and Procurement Operations, Pitney Bowes Inc. and Vice Chair, WBENC Board of Directors
Applause Award Winners
 Theresa Harrison
Theresa Harrison, Director of Supplier Diversity, Ernst & Young and Chair, WBENC Corporate Membership and Revenue Generation
 E. Denise Stovell, Stovel Marketing PR, Applause Award Recipient
E. Denise Stovell, President, Stovell Marketing and Public Relations, Inc.
Nancy Williams, Co-Principal, ASAP Staffing and Chair, Women's Enterprise Leadership Forum 
Nancy A. Williams (right), Co-Principal, ASAP Staffing LLC and Chair of WBENC's Women's Enterprise Leadership Forum, pictured with her two children; and Roz Lewis (left) Executive Director, Greater Women's Business Council.

Conference Video Highlights
Join us on a video tour of our 2010 Conference Highlights. There are three five-minute videos, so check back throughout July to see them all.


Misuse of WBENCLink Database!
While the WBENCLink database is an excellent strategic marketing tool to identify the supplier diversity contact of a Corporate Member, to find WBEs for partnerships, to purchase products and services; unfortunately, many WBEs are using it for the purpose of email blasts. Please note contact information obtained from WBENCLink is not permitted for use in any e-mail blasts. Examples of misuse include sending an email blast for the purpose of advertising or promoting:
  • A company, executive/employee from your company, or an event.
  • A product or service that is on sale or offered at a discount to WBENC Certified WBEs or Corporate Members.
  • A product or service offered by your company that would make a great gift for a boss or administrative assistant.
As of June 1, 2010, any WBE who continues to send out this type of email will receive a "cease and desist" letter from WBENC. If the WBE continues to contact WBEs for this purpose, their level of access to WBENCLink will be restricted to their profile only.

Questions about this policy should be directed to Susan Cates at 202-872-5515 ext. 8100.

WBENCLink Training for Corporate Members of WBENC —
2 p.m. ET, July 14, 2010

Please join other Corporate Members for a Microsoft Live Meeting/Training session on "How to Use the WBENCLink database" on Wednesday, July 14, 2010.

2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: Corp2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

New for 2010! WBENCLink Database Training for Certified WBEs
WBENCLink Database Training for Certified WBEs will be offered every Thursday in 2010. Exceptions are nationally recognized holidays that fall on a Thursday.

Each class is limited to the first 50 people who log in to the session. Therefore, it is not necessary to register for this training. Note: If you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time.

Each session will begin at:
2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: WBETrain2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.





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