Tuck-WBENC Executive Education Program

[ April 2010 ]

April 2010

A Message from Linda Denny
Accenture on Summit & Salute
2010 Signature Events
Recognition Road
Top Corporations
WBE Stars
2010 Hall of Fame
Development Drive
Live Auction Generates

Program Place
Certification Corner

This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners.

10th Annual National Multicultural Conference Business Conference
Hosted by
April 27-29, 2010
Gaylord National Resort & Convention Center, National Harbor, MD
Linda Denny will moderate a panel entitled, Growing a $100 Million Company... Discussion by America's most successful entrepreneurs. The conference program includes chief procurement officer and chief diversity officer panels, and sessions on Best Practices Initiatives and Federal Government Initiatives. For more information,
click here.

2010 Women in Business National Conference and Business Fair
June 22-24, 2010
Baltimore Convention Center, Baltimore, MD
Conference Hotel: Hilton Baltimore, 401 W. Pratt St. Baltimore, MD
Click here for more information.

Tuck-WBENC Executive Management Program:
Brought to you by IBM
October 3-8, 2010
IBM Conference Center, Palisades, NY


(NC Institute of Minority Economic Development - Women's Business Center)
Alyssa Mako, Assistant Direct WBC

Pepco Holdings, Inc.
Rhonda Mencarini
Manager, Supplier Diversity

SPG (Specialized Packaging Group, Inc.)
Tony Turino
Supplier Diversity Manager

Unum Group
Mary Dube'
Director, Procurement, Contracts & Travel


Editor in Chief
Cristy McCullough
AVP Marketing, Communications,
and Brand Management

Associate Editors
Paige Adams
Director, Corporate
Relations and Development
Betty Cole
Sr. Director, Programs

Paige Adams
Director, Corporate
Relations and Development
Susan Cates
WBENCLink Technical
Issues & Certification
Support Manager
Linda Denny
President & CEO
LaMae Allen de Jongh
Managing Director, U.S. Human Capital & Diversity,

Allison Gibson
Special Projects Mgr -
West Coast

Summit & Salute Photographer
Linda Johnson Photographer


Limb Design

A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

Advocacy for women business owners is one of the roles I fulfill as the President and CEO of WBENC, and it is an honor to be engaged in opening doors of opportunity or representing your interests in many important conversations. Along with many of you, I was actively involved in the defeat of the unacceptable rules suggested in October 2008 for implementation of the Federal law passed 11 years ago titled: Women-Owned Small Business Federal Contract Program.

Signed into law by President Clinton, the Act set a 5% contracting goal for the Federal Government to do business with women owned companies. Even though the Federal Government has come from less than 1% to about 3.5% currently, the difference between the current number and the 5% goal represents over $6 billion in contract opportunities for women.

While writing comments on the 2008 proposed rules I challenged the restriction of using only self-certification to determine status as a WOSB (woman owned small business). I was also actively involved in persuading the SBA not to establish their own full-fledged WBE certification program and proposed use of current national certifications available through third parties (such as WBENC). I am pleased that in March 2010, the Obama Administration and SBA Administrator Karen Mills released revised rules for the implementation of this law that, for the most part, the women's business community finds much more acceptable.

For example, the proposed guidelines will use a much broader scope of industries (83 NAICS codes rather than the previously proposed four) and does away with a requirement that federal agencies find discriminatory contracting practices against women-owned businesses before competition could be restricted. It also lays out the certification guidelines that propose for the very first time provisions for use of "approved third-party certifiers" in addition to the self-certification normally used by the Federal Government. The details for how the SBA will go about approving alternate third-party certifiers have not been released.

WBENC will actively pursue having our gold standard national certification of women's business enterprises approved for use as soon as this process is determined. The current proposal, if enacted without significant change, states that a woman business owner could submit her current certificate from an approved third party certifier and proof of citizenship (such as a passport or birth certificate) and when approved, could then compete for contracts under the guidelines. This would make your WBENC certification even more valuable!

We are still reviewing the content of the proposed rules and crafting a comment back to the SBA. Once this process is finished I will ask you to join me in sending comments to the SBA. It is important that there is a strong, articulate response during the comment period, which ends the first week of May. To see the details, click here.   Our partners at Women Impacting Public Policy (WIPP) have additional information on their website at

You should submit your comments identified by placing 3245-AG06 as an identifier at the top. Although there are several methods to submit, the easiest is through the Federal eRulemaking Portal: . Follow the instructions for submitting comments.

Working together, WBENC will continue to be your "Opportunity Connection"!

Accenture's Viewpoint on WBENC's 2010 Summit & Salute
By LaMae Allen de Jongh, Managing Director, U.S. Human Capital & Diversity, Accenture.  Photo by Linda Johnson.

In March, I attended the 2010 WBENC Summit & Salute to Women's Business Enterprises. The Summit featured a stellar line-up of speakers and provided a unique forum, which brought together corporate and government representatives, and entrepreneurs to conduct meaningful discussions on key challenges and opportunities.

The event concluded with a celebration of leadership excellence at the Salute dinner, honoring the 2010 Women's Business Enterprise Stars who have made outstanding contributions to their local communities. Closing out the evening's festivities was the Live Auction, which included the Power Lunch Line-Up featuring executives from five Fortune 500 companies - Al Williams, Accenture's Chief Procurement Officer included. The Live Auction, a highlight of the night, helped raise funds to expand WBENC's programs and grow its business opportunity initiatives.

At Accenture, we believe that supporting diverse suppliers is an important part of being a high-performance business and an area where we can make a measurable difference in the communities where we work and live. To that end, we have been growing our involvement with WBENC since becoming a Corporate Member in 2005 and, as part of our commitment to inclusion and diversity extending beyond our own workforce into our external relationships, we were proud to serve again this year as a major sponsor of WBENC's Summit & Salute. We were also honored to be one of 21 other businesses WBENC recognized as America's Top Corporations for Women's Business Enterprises for our efforts to create level playing fields for women's business enterprises to compete for corporate contracts.

Since 1995, Accenture has built a network designed to nurture our suppliers and create opportunities for qualified enterprises to grow and engage in commerce with our organization. We value women-owned, minority-owned, small and other underutilized businesses because Accenture believes supplier diversity provides results – stronger relationships, improved quality and cost savings, which in turn create a significant competitive edge. By engaging diverse suppliers, we strengthen our supply chain, enhance our market penetration and support our commitment to our people, the communities where we live and work and, ultimately, to maximizing our ability to deliver high performance to our clients.

LaMae Allen de Jongh
Managing Director – U.S. Human Capital & Diversity

* NOTE: Accenture was the Presenting Sponsor of the 2010 Summit & Salute

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 2010 Signature Event: The Opportunity Connection

Women in Business National Conference and Business Fair, co-chaired by Johnson & Johnson and Omega World Travel, will be held June 22-24, 2010 at the Hilton Baltimore and the Baltimore Convention Center in Baltimore, Maryland. Important Deadline: Ads for the Program Guide that is distributed to all 2,500+ attendees are due on Friday, April 16, and early bird registration ends the same day.  Click here for more details and to register today.

Become an Exhibitor: WBENC-certified WBEs exhibitor packages are $1,000, and corporate packages start as low as $3,250. Don't miss the chance to be on the Business Fair Floor when 2,500 conference participants make their rounds. Click here to view exhibitor pricing.

Become a Sponsor: Conference sponsorship allows your company to interact with conference attendees throughout the two and a half day program. Depending on the sponsorship opportunity, you could have a speaking role in front of hundreds or thousands of individuals. Your company logo could appear in front of workshops, on Business Fair Aisle Banners, or be prominently displayed at one of the popular meal program or evening receptions. Click here to view sponsorship opportunities. Contact Paige Adams, Director of Development & Corporate Relations, to finalize your sponsorship pledge, or 202.872.5515, ext.8020.

MatchMaker Meetings: If you are a WBENC-certified WBE, you will receive information about how to participate in on-site MatchMaker Meetings at the conference once you register. These one-on-one, 15 minute meetings are invaluable exposure for your business.

Also, check future President's Reports and WIB2010 Conference e-Newsletters for more information about WIB2010. Learn about new services like Map Your Show, custom booth packages, and more.


America's Top Corporations for Women's Business Enterprises

Empowering women in the marketplace isn't just the right thing to do, it is good business. 
– Under Secretary Robert Hormats

photo: America's Top Corporations for Women's
 Business Enterprises at the US State Department, March 24, 2010
(Click photo for enlarged view)
Seated L to R:
  Magda Yrizarry - Verizon; Annette Verschuren - Chevron; Francene Young – Shell Oil Company; Jean Ann Baderschneider – Exxon Mobil Corporation; Lisa Martin - Pfizer Inc; William Fanning - IBM; Maria Lindenberg - The Home Depot; Martha Artiles – Manpower, Inc.; Carol Wilner - AT&T; Kristen Micalizio - Office Depot.

Standing L to R:  Pamela Prince-Eason - Pfizer Inc; Gilbert Casellas – Dell, Inc.; Alex Gorsky - Johnson & Johnson; James Mallard - UPS; Al Williams - Accenture; Mitchell Adamek - PepsiCo, Inc.; Tim McBride - Microsoft Corporation; Robert Lambert – Avis Budget Group, Inc.; Mike Greene - Energy Future Holdings ; Nicholas De Tura – Alcatel-Lucent; Theresa Harrison – Ernst & Young; Linda Denny - WBENC; Olsa Martini - OLSA Resources.  Not Pictured: Arne M. Sorenson, President & Chief Operations Officer, Marriott International, Inc.

On Thursday, March 25, WBENC proudly co-hosted with Ambassador Melanne Verveer, the 21 recipients of the prestigious America's Top Corporations for Women's Business Enterprises award in the Benjamin Franklin room of the U.S. State Department. The corporations and their guests were joined by 25 high-ranking State Department representatives including: Under Secretary Robert Hormats, Ambassador Melanne Verveer, Assistant Secretary Jose Fernandez, and Lorraine Hariton, Special Representative for Business & Commercial Affairs. The Top Corps award is presented to those companies whose world-class programs have set the bar for creating a level playing field for women's business enterprises to compete.

In his remarks, Under Secretary Hormats emphasized the importance of the award winners efforts when he said, "Before us are 21 companies that have provided global leadership in supporting the growth and development of women's businesses at home and across the globe. And our nation is stronger because of it."

Introduced by WBENC President Linda Denny, each corporation had the opportunity to speak to the audience and was then presented with its award by Ms. Hariton. The awardees are as follows: Accenture, Alcatel-Lucent, AT&T, Avis Budget Group, Inc., Chevron, Dell, Inc., Energy Future Holdings, Ernst & Young, Exxon Mobil Corporation, IBM, Johnson & Johnson, Manpower, Inc., Marriott International, Inc., Microsoft Corporation, Office Depot, PepsiCo, Inc., Pfizer Inc, Shell Oil Company, The Home Depot, UPS, and Verizon.
WBE Stars Honored at WBENC's 2010 Summit & Salute

 photo: 2010 Women Business Enterprise Stars at 2010 Summit & Salute

(Click photo for enlarged view)

Standing, L to R: Pamela Williamson - Executive Director, Women's Business Enterprise Council-West; Susan Rittscher - CEO & President, Center for Women & Enterprise; Geri Swift - President, Women's Business Enterprise Council-PA-DE-sNJ; Liz Cullen - Executive Director, Women's Presidents' Educational Organization-DC; Rea Waldon - Executive Director, Ohio River Valley-Women's Business Council; Marsha Firestone - President & Founder, Women's Presidents' Educational Organization-NY; Susan Repka - Executive Director, Women's Business Enterprise Alliance; Pamela Prince-Eason, WBENC Board Chair and Vice President, Worldwide Procurement, Pfizer Inc; Debbie Hurst - President, Women's Business Council-Southwest; Diane McClelland, President, Astra Women's Business Alliance; Michelle Richards - President, Women's Business Enterprise Council-Great Lakes; Nancy Allen - President & CEO, Women's Business Development Center-Florida; Linda Denny - WBENC President & CEO; Blanca Robinson - President, Women's Business Enterprise Council South; Roz Lewis - Executive Director, Greater Women's Business Council. Not pictured: Carol Dougal & Hedy Ratner - Co-Presidents, Women's Business Development

Seated, L to R:
WBE Stars Laurie Travis - President, LT Evention; Kari Heistad - CEO, Culture Coach; Judith Zimmermann - President & CEO, Artcraft & Foremost; Jennifer Collins - President, The Event Planning Group; Katherine Mlakar - Chairman of the Board, The Millcraft Paper Company; Julie Levi - President, Progressive Promotions, Inc.; Sue Pistone - CEO/President, Sue Pistone & Associates; Kimberly Holstein - President/CEO and CIO, Kim & Scott's Gourmet Pretzels; Terri Quinton - President, Q2 Marketing Group; Denise Kanaar - CEO, D & D Logistics LLC; Sandy Hunter - President, Hunter Hawk; Claudette Stroble - President, Orlando Conference Management Group, Inc.; Michele Vignes - President/CEO, Universal Personnel, LLC; LaSonya Berry - CEO, McPherson, Berry & Associates, Inc.

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2010 HALL of Fame

WBENC launched its first Hall of Fame during the Summit & Salute to Women's Business Enterprises. Submitted by peers from major corporations or WBENC Certified Women Business Enterprises, the 2010 Hall of Fame recognized 13 unsung heroes that tirelessly work to advance the mission of creating and supporting business opportunities for women's business enterprises.  The 2010 Hall of Fame designess include:

  • Barbara Brennan, CEO, Stride, Inc.
  • Audrey Goins Brichi, Manager-Strategy, Planning and Coordination, Chevron Services Company
  • Beth Brooke, Global Vice Chair, Ernst & Young
  • Fernando Hernandez, Supplier Diversity Director, Microsoft Corporation
  • Beatriz Manetta, President & CEO, Argent Associates
  • Judy McCloskey, Global Category Manager, Ethicon, Inc.
  • Ying McGuire, Senior Manager – Supplier Diversity, Dell
  • Richard Moore, Supplier Diversity Manager, Southwest Airlines
  • Carolyn J. Ortega-Sutton, President, Owner, & Managing Partner, Clover Global Solutions, LP
  • Sue Pettit, Senior Procurement Specialist, Avis Budget Group
  • Karen Price-Ward, Community Affairs & Grassroots Manager, Southwest Airlines
  • Kathleen Trimble, Director of the Office of Diversity, Robert Half International

Live Auction and Power Lunch Line-Up Generates $100,000

(Click for enlarged view)
L to R:
Nancy Williams, Principal, ASAP Staffing, and Chair of WBENC's Women's Enterprise Leadership Forum; Al Williams, Chief Procurement Officer, Accenture; Mitch Adamek, Sr. Vice President and Chief Procurement Officer, Pepsico; Marianne Strobel, Executive Director - Supplier Diversity (on behalf of Tim Hardin, President of Supply Chain and Fleet Operations), AT&T; James Mallard, Vice President, Global Procurement Services, UPS; Bill Hartwig, Marriott International Inc.

The 2010 Live Auction was once again a crowd favorite and an indisputable success. Auction co-chairs, Connie Magers of J.C. Penney Company and Terri McNally, Global Capital Ltd., pulled together unique packages such as a Tour of the House of Lords followed by Tea with the Earl of Erroll; a Women in Business 2010 Conference exhibitor experience with travel, lodging and Baltimore Orioles tickets included; and the perennial favorite, viewing passes for four to the Macy's Annual Thanksgiving Day Parade.

A welcome and very exciting addition to the Live Auction was the Power Lunch Line-Up coordinated by Nancy Williams, principal of ASAP Staffing. Five prestigious senior executives from five Fortune 500 companies put themselves on the block, and gave any and all WBENC- Certified WBEs the opportunity to bid on a Power Lunch with them. While there was little doubt that each executive would receive a bid, we had no idea how high the bids would go. The game show style set-up gave each executive the opportunity to discuss their company's supplier outreach initiatives and ‘sell' the benefits of buying a Lunch with them. These remarks, coupled with the outstanding efforts of the auctioneer, resulted in frenzied bidding on the floor. No Power Lunch sold for less than $7,000 and the highest went for $14,000.

Total Live Auction proceedings generated $94,500. Accenture LLP then generously offered to round the final number to $100,000 with an additional contribution. It was truly an unforgettable experience for everyone involved. WBENC would like to thank the following executives who bravely took center stage: Al Williams, Chief Procurement Officer, Accenture, LLP; Tim Harden, President of Supply Chain and Fleet Operations, AT&T (Tim was ably represented by Marianne Strobel, Executive Director, Supplier Diversity, as he could not be there in person); Mitch Adamek, Senior Vice President and Chief Procurement Officer, PepsiCo; James Mallard, Vice President Global Procurement Services, UPS; and Bill Hartwig, Vice President, Supplier Relations and International Procurement, Marriott International, Inc.

Marriott offered to host three WBEs from non-competing industries for a gourmet lunch provided by the Marriott Test Kitchen at Marriott International Headquarters in Bethesda, MD. Bill Hartwig coordinated with top executives from Information Resources, Global Communications & Public Affairs, and Marketing. The representatives from these areas are Carl Wilson, Executive Vice President and Chief Information Officer, Marriott International, Kathleen Matthews, Executive Vice President, Global Communications and Public Affairs, Marriott International, and Deborah Fell, Senior Vice President, Marketing.Back to top 


photo: Edie Weiner, Futurist and President, Weiner, Edrich and Brown, discusses the future trends that support efficiency and effectiveness at WBENC's 2010 Summit & SaluteKeynote Edie Weiner, Futurist and President, Weiner, Edrich and Brown, discusses the future trends that support efficiency and effectiveness, at WBENC's 2010 Summit & Salute.
photo: Katty Kay, BBC World Correspondent and author of Womenomics discusses how Pink Profits impact gross domestic products at WBENC's 2010 Summit & SaluteKeynote Katty Kay, BBC World Correspondent and author of Womenomics discusses how Pink Profits impact gross domestic products in the U.S. and around the world, at WBENC's 2010 Summit & Salute.


Misuse of WBENCLink Database!

While the WBENCLink database is an excellent strategic marketing tool to identify the supplier diversity contact of a Corporate Member, to find WBEs for partnerships, to purchase products and services; unfortunately, many WBEs are using it for the purpose of email blasts. Please note contact information obtained from WBENCLink is not permitted for use in any e-mail blasts. Examples of misuse include sending an email blast for the purpose of advertising or promoting:

  • A company, executive/employee from your company, or an event.
  • A product or service that is on sale or offered at a discount to WBENC Certified WBEs or Corporate Members.
  • A product or service offered by your company that would make a great gift for a boss or administrative assistant.
As of June 1, 2010, any WBE who continues to send out this type of email will receive a "cease and desist" letter from WBENC. If the WBE continues to contact WBEs for this purpose, their level of access to WBENCLink will be restricted to their profile only.

Questions about this policy should be directed to Susan Cates at 202-872-5515 ext. 8100.

WBENCLink Training for Corporate Members of WBENC —
2 p.m. ET, April 14, 2010

Please join other Corporate Members for a Microsoft Live Meeting/Training session on "How to Use the WBENCLink database" on Wednesday, April 14, 2010.

2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID:  Corp2010
Entry Code:  Attend2010
Phone Number:  1-877-923-6297
Pass Code:  9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

New for 2010! WBENCLink Database Training for Certified WBEs

WBENCLink Database Training for Certified WBEs will be offered every Thursday in 2010. Exceptions are March 25th, June 24th and nationally recognized holidays that fall on a Thursday.

Each class is limited to the first 50 people who log in to the session. Therefore, it is not necessary to register for this training. Note: If you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time.

Each session will begin at:
2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID:  WBETrain2010
Entry Code:  Attend2010
Phone Number:  1-877-923-6297
Pass Code:  9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.Back to top  
 View 2010 President's Report Archives >


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