Dorothy B. Brothers Executive Scholarship

[ September 2010 ]

September 2010

Message from Linda Denny
WBENCLink Version 3
Top Corporations Call
Dorothy B. Brothers Executive Scholarships 
Call for Speakers
Development Drive
Recognition Road
ICCC Applications Call
Certification Corner
Calendar of Events

Tiffany Vandemerwe
Human Resources Assistant
Guidant Group
Gabriela Schreiber
Manager, Supplier Diversity
& Inclusion

Editor in Chief
Cristy McCullough
AVP Marketing, Communications, and Brand Management
Assistant Editors
Paige Adams
Director, Corporate Relations and Development
Susan Cates
WBENCLink Technical Issues & Certification Support Manager
Betty Cole
Sr. Director, Programs
Paige Adams
Director, Corporate Relations and Development
Susan Cates
WBENCLink Technical Issues & Certification Support Manager
Betty Cole
Sr. Director, Programs
Linda Denny
President & CEO
Allison Gibson
Special Projects Mgr-West Coast
Limb Design 


A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

The Roadmap to 2020 is a collective effort of many individuals, organizations (including WBENC), government agencies and supportive corporations to identify a strategic path forward for the next 10 years that will meet the needs of a growing community of women's businesses. Introduced at WBENC's 2010 National Conference and Business Fair in Baltimore, and authored by Virginia Littlejohn (WBENC's 2009 Applause Award winner), the collaborative work that led to the final Roadmap took almost two years.

The Roadmap calls for collaborative action by government policymakers, women business owners and their associations, researchers and corporate, academic and foundation stakeholders in six thematic areas:

  1. Measuring Economic Impact and Job Creation;
  2. Entrepreneurial Training and Support for Growth and Diversity;
  3. Innovation and Technology;
  4. Capital: Fuel for Growth;
  5. Accessing Markets;
  6. Building the Movement.

The Roadmap to 2020 is in itself a "big idea". The untapped potential of women-owned firms is equivalent to the discovery of an entirely new technology or the birth of an industry, which gives us the opportunity to create millions of new jobs and add trillions of dollars to the GDP. To make this happen we must:

  • Embrace an agenda focused on innovations and strategic growth initiatives;
  • double our efforts to identify and tackle obstacles and gaps in our infrastructure;
  • leverage the wide range of resources available in our stakeholder community;
  • And collaborate!

WBENC must continue in its leadership role if we are going to see the strategies laid out in the 72 pages of The Roadmap become reality. We will lead the "Access to Markets" initiatives and build our educational efforts to support established women-owned firms in growing their business capabilities and capacity in sustainable ways. It will take collaboration between all WBENC constituents and our "cast of thousands" of WBE companies, corporations and Regional Partner Organizations to make it a reality. I challenge you to join me in the effort!

Click here to download the entire Roadmap to 2020.

Back to top


New WBENCLink Version 3 Launched September 1, 2010!

What Does V3 Mean for You and Your Company?
The new version of WBENCLink was launched on Wednesday, September 1, 2010. While the new version of WBENCLink has several new search capabilities as a result of adding several new questions, the biggest change is the ability for WBEs to edit all sections of their profile that previously could not be accessed. In reviewing WBE profiles, it was determined that many had incorrect or missing information in their profile as a result of transferring from our previous provider to our current provider, CVM Solutions.

In addition, many WBEs have information that does not properly capture their company's true capabilities. To rectify these issues, WBEs will be allowed to edit all sections of their profile during recertification with the exception of company legal business name, tax ID and owner contact name. This will allow WBEs to create an online resume that highlights their company's current capabilities in the best light possible. Initially, a WBE's online profile serves as her company's application. However, once a WBE is certified, her company's profile becomes the company's online resume and first chance to make an excellent impression!

WBEs whose certifications expire by the end of 2010 will have the ability to update their companies' profiles during the recertification process. Also, WBENC is working with our host provider, CVM Solutions, to develop a plan that will allow all WBEs the opportunity to update their companies' profiles prior to recertification. Once the details have been finalized, all WBES will be contacted via email from wbenclink@cvmsolutions and the WBE's Regional Partner Organization.

In the interim, WBEs can get ready for recertification by.
  • Logging in to her company's current profile on and printing the current Summary View. The Summary View link can be found under the General tab.
    • Examine it for content, making a note of any missing or incorrect information as well as spelling, punctuation, grammar and capitalization rules.
    • Did you use "N/A or same" for question fields that were not applicable? If so, remove your answer and leave those questions blank.
    • In addition, pay special attention to the following questions/sections of the profile:
      • "Doing Business As" (DBA)—You will now be able to list a DBA name in WBENC Link and have it show on your certificate. (A DBA is an assumed name that the WBE's customers know you by. It is not your legal business name, but shares the same tax ID).
      • Industry Classification—Many WBEs have an incorrect industry classification as a result of transferring from WBENC's previous database to the current system. Others had to choose "professional services" due to a lack of adequate descriptions. To remedy this, a new list of choices is now available. Click here to view list of classifications.
      • Gross Revenue: WBEs should check to see if the Gross Revenue listed in their profile is equal to the amount shown on their tax returns for the appropriate year. When updating this section, use whole numbers only as the system does not accept decimals and could cause a WBE's revenues to be exaggerated.
      • NAICS Codes: WBEs should verify the code(s) listed are a true fit for their company. If additional codes are required, go to and search using the 2007 search field.
      • SIC Codes have been replaced with the UNSPSC Code System. The United Nations Standard Product and Services Codes (UNSPSC) is a global code system that is being used by many U.S. corporations. It allows for a very detailed description of the product(s) or service(s) a WBE's company provides. To search for the code(s) that best fit the capabilities of a WBE's company, go to and search using the keyword search field.
      • Product/Service Specific Description in WBENCLink: Most corporations conduct searches for WBEs by using key words. WBEs should enter a list of buzzwords, separated by a semicolon in this section. A total of 500 characters can be entered.
      • Real Estate Section: Does the list contain all of the WBE's locations?
      • Management Section: Many WBEs are missing information on their management page. All information that is missing or requires correction must be input during recertification,
For more information regarding the reasons for the changes and a current list of questions appearing in the WBE's profile, please visit the Recertification page and click the link for Certification Application Questions. This list contains the questions as well as a brief explanation of how to answer each question.

Who shapes social, economic, and public policy for
women's business? 
The answer is simple — You do.

Register now for W‐Biz Insight™, the national online survey research panel devoted
exclusively to women business owners.
  The Center for Women's Business Research seeks women business owners across America to participate in a new survey on our online research panel, W‐Biz Insight. For nearly two decades women business owners, corporate executives, advocates, policy makers and government leaders have turned to the Center for Women's Business Research for groundbreaking research and objective analysis on the economic and social impact of women business owners.

Our latest survey focuses on questions around business growth and hiring. The findings from this survey will be presented on September 29, 2010 at the National Women's Business Council's Summit on "Accessing Capital and Financing Growth, " a key session of WIPP's (Women Impacting Public Policy) 2010 Annual Leadership Conference.

As a woman business owner, we invite you to join W‐Biz Insight and make your voice heard. The registration process is short – about 10 minutes – and by participating in research on issues critical to women business owners, you contribute to something important. Click here to register and participate now.  For more information about W-Biz Insight, click here.


Corporate Call for the 2010 America's Top Corporations Award

ATTENTION CORPORATE MEMBERS: It's time for our annual search for America's Top Corporations for WBEs. This recognition program is the only national award honoring corporations with world-class programs that create level playing fields for WBEs that compete for corporate contracts. In addition to offering equal access to business opportunities, Top Corporations generate and conduct a high volume of business with WBEs.

For more information on the program, visit the Top Corporations web page. National Corporate Members may request the application form by sending an email to  The application must be completed and submitted by October 1, 2010.

Dorothy B. Brothers Executive Scholarships for WBEs
Brought to you by Bank of America and its suppliers

FREE MONEY FOR WBEs! THAT'S RIGHT, UP TO $11,000 IN FREE MONEY FOR WBEs. This year, 21 WBEs will be granted up to $11,000 each to pay for executive education taken between November 2010 and October 2011, including the 2011 Tuck-WBENC Executive Program.

The LAST CHANCE to apply for the Dorothy B. Brothers Executive Scholarship Program is coming soon. The deadline has been extended to Wednesday, September 15.

Click here to see a full description and download the application. Don't miss this wonderful opportunity. Take your business to the next level!

Don't Miss this Valuable Executive Education Opportunity

The Tuck-WBENC Executive Program: Positioning for Growth is

brought to you by IBM. 
Don't miss the opportunity to apply for our advanced executive education program designed for WBEs that will be held October 3-8 in Palisades, NY. The cost of the program is $3,000 and the deadline to apply has been extended until September 10.

There are a limited number of seats. Visit our website for a full description of the program and download the application. For questions about the application or to become a sponsor, please email

WBENC thanks its presenting sponsor, IBM Corporation, for their tremendous support of the program since its inception. Joining IBM this year are Chevron and Procter & Gamble as Supporter level sponsors and USPS as a Contributor level sponsor.

Call for Speakers and Workshop Presenters

Here's your chance to speak as a keynote or workshop speaker during one of WBENC's two major events, the Summit & Salute to WBEs and the WBENC National Conference & Business Fair, in 2011.

To be considered for this awesome opportunity, download the Call for Presentations with instructions and the application. Speaker suggestions are also welcome. Let us know which speakers and topics are of interest and why. The submission deadline is Wednesday, September 30, 2010. Our 2011 theme, The Opportunity Connection, will focus on:

  • The evolution of supply chains in the new economy
  • Tier 2+ access and opportunities
  • Strategic collaborations, alliances, and relationships
  • Access to corporate, government, and international markets
  • Industry best practices for Supplier Diversity
Submit an application and let us know what wisdom you will share on the above topics, or submit a relevant idea of your own. We are committed to providing quality training to our constituents and want to hear from you. 

ATTN: Corporate Members:
Information regarding your 2011 Membership Dues Statement, as well as all sponsorship and contribution opportunities should have arrived in your Inbox on or before Friday, August 27.

If you have not received this information, please contact Paige Adams, Director of Development & Corporate Relations, or 202-872-5515 ext. 8020 as much of this information is time sensitive.

All WBE sponsors of the Summit & Salute to Women's Business Enterprises and/or the Women in Business National Conference and Business Fair are aware of the many benefits derived from participating at that level.

Those opportunities as well as other participation options were emailed to all WBENC-certified WBEs on or before Friday, September 3. If you have not received this information, please contact Paige Adams, Director of Development & Corporate Relations, or 202-872-5515 ext. 8020 as much of this information is time sensitive.


Four WBENC WBEs Listed as Inc Magazine's Top 10 Women Entrepreneurs

As part of the 2010 Inc 5000, four WBENC Certified WBEs emerged as four out of 10 Top Women Entrepreneurs. The Inc. 500|5000 ranks companies by overall percentage of revenue growth over a three-year period. Assessing growth factors to include revenue and headcount, these phenomenal business women and their companies are role models for growth.

The WBEs that were recognized include:
  • Jennifer Scully, CEO & President, Clinical Resources, Atlanta, Georgia. Jennifer's Company grossed $4.4 million in 2009 and generated 3,692.2 percent of growth over a three-year period.
  • Leah Brown, CEO & President, A10 Clinical Solutions, Cary, North Carolina. Leah's Company grossed $8.3 million in revenue in 2009 and generated 2,174.3 percent growth over a three year period.
  • Marie Diaz, CEO, Pursuit of Excellence, Dallas Texas. Marie's company grossed $10.7 million in 2009 and generated 7,054.4 percent growth in a three year period.
  • Mindy T. Withrow, CEO & President, CSS Distribution Group, Louisville Kentucky. Mindy's company grossed $13.8 million in 2009 and generated 3,970.6 percent growth in a three year period.
In 1982, Inc. introduced the Inc. 500 list of the fastest-growing privately held companies in the United States. Since then, this prestigious list of the nation's most successful private companies has become the hallmark of entrepreneurial success and the place where future household names first make their mark. Oracle, Patagonia, E*Trade, American Apparel, Zipcar and numerous other well-known brands have been honored by the Inc. 500|5000.
In 2007, the Inc. 500 list expanded to the Inc. 500|5000, providing a broader entrepreneurial landscape and capturing a broader spectrum of success. Today, the list is a celebration of innovation, a network of entrepreneurial leaders, and an effective public relations showcase.

To learn more about these dynamic women, click The 2010 Inc Top 10 Women Entrepreneurs.

Initiative for a Competitive Inner City Presents a Double Call for Applications

Looking for options to obtain capital for a business venture? The Inner City Capital Connections (ICCC) is a free annual national program sponsored by the Initiative for a Competitive Inner City and Bank of America, that educates small and medium sized inner city companies about a full spectrum of financial options available to growing businesses. In addition, company-specific feedback is provided from seasoned investors about growth plans, business models and investment pitches, and how to present their companies to investors.

The program culminates in an event where companies have the opportunity to connect one-on-one with investors. Nearly 200 companies have participated in ICCC and have raised $335 million in capital. Over 85 percent of participants met at least one potential investor at ICCC

To qualify for ICCC:
  • Companies must be headquartered in or have 51 percent or more of their physical operations in an economically distressed urban area of the U.S. or have 51 percent of their employees located in an economically distressed urban area.
  • Companies must be a for-profit corporation, partnership, or proprietorships that have revenues of more than $2M in 2009.
To self-nominate or to nominate another company for the ICCC program, please click and follow the instructions. Multiple nominations can be sent in an Excel spreadsheet that includes the company name, address, city, state, zip code, email address and phone of the nominated companies to Hyacinth Vassell ( Nominations and applications must be received by September 30, 2010. Please contact Hyacinth if you have additional questions or are not sure if your company is located in an inner city area.

Inner City 100. Another executive education opportunity includes the Inner City 100, which is a national ranking of the 100 fastest-growing companies located in America's inner cities. The Inner City 100 showcases the successful businesses and the entrepreneurs who are helping to transform the community by creating wealth for local residents. By leveraging the advantages of their inner city, winners have created 71,000 new jobs and employed nearly 100,000 people, 40 percent of which are inner city residents.

Inner City 100 Benefits:
  • Receive national and local media coverage
  • Participate in a free executive education summit at Harvard Business School (stimulate strategic and operational effectiveness)
  • Gala dinner attended by more than 600 influential business and civic leader
  • Establish new business contacts and extend professional networks (increase top-line growth)
To qualify for the 2011 Inner City 100, a company must:
  • Be an independent, for-profit corporation, partnership, or proprietorship.
  • Be headquartered in or have 51 percent or more of its physical operations in an economically distressed urban area of the US.
  • Have ten or more full-time employees in 2009.
  • Have a five-year operating sales history (2005-2009) that includes:
    • an increase in 2009 sales over 2008 sales
    • sales of at least $200,000 in 2005 and at least $1 million in 2009.

To self-nominate or to nominate another company for the Inner City 100 program please click and follow the instructions. Multiple nominations can be sent in an Excel spreadsheet that includes the company name, address, city, state, zip code, email address and phone of the nominated companies to Hyacinth Vassell ( of the Initiative for a Competitive Inner City. Nominations must be received by September 30, 2010. Please contact Hyacinth if you have additional questions at (617) 297-3120 or are not sure if your company is located in an inner city area. 

Misuse of WBENCLink Database!
While the WBENCLink database is an excellent strategic marketing tool to identify the supplier diversity contact of a Corporate Member, to find WBEs for partnerships, to purchase products and services; unfortunately, many WBEs are using it for the purpose of email blasts. Please note contact information obtained from WBENCLink is not permitted for use in any e-mail blasts. Examples of misuse include sending an email blast for the purpose of advertising or promoting:
  • A company, executive/employee from your company, or an event.
  • A product or service that is on sale or offered at a discount to WBENC Certified WBEs or Corporate Members.
  • A product or service offered by your company that would make a great gift for a boss or administrative assistant.
As of June 1, 2010, any WBE who continues to send out this type of email will receive a "cease and desist" letter from WBENC. If the WBE continues to contact WBEs for this purpose, their level of access to WBENCLink will be restricted to their profile only.

Questions about this policy should be directed to Susan Cates at 202-872-5515 ext. 8100.

New for 2010! WBENCLink Database Training for Certified WBEs

WBENCLink Database Training for Certified WBEs will be offered every Thursday for the remainder of 2010. Exceptions are nationally recognized holidays that fall on a Thursday and September 30th.

Each class is limited to the first 50 people who log in to the session. Therefore, it is not necessary to register for this training. Note: If you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time.

Each session will begin precisely at:
2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: WBETrain2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

2010-2011 Calendar of Events
This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners.

US Hispanic Chamber of Commerce (USHCC) National Convention & Business Expo
Sept 22-25, 2010
Hilton Anatole, Dallas, TX
Click here for more.

Go for the Greens 2010
Sept 23-25, 2010
Disney's Boardwalk Resort
Orlando, FL
Click here to read more.

Tuck-WBENC Executive Management Program:
Brought to you by IBM
October 3-8, 2010
IBM Conference Center, Palisades, NY
Click here for application instructions.

Women's Business Development Council of Florida 3rd Annual Conference & Business Expo
October 14-15, 2010
Office Depot Global Headquarters, Boca Raton, FL

Click here for more.

WBEC-West 7th Annual Awards Gala & Matchmaker Madness
Nov 11-12, 2010
Las Vegas Hilton, Las Vegas, NV
Click here for more.

2010 NGLCC National Business & Leadership Conference:
Out for Business
Nov 18-20, 2010
Capitol Hilton & National Building Museum
Washington, DC
Click here for more.

2011 Summit & Salute to WBEs

March 22-24, 2011
National Harbor, MD (near DC)

WBENC's 2011 National Conference & Business Fair
June 21-23, 2011
Mandalay Bay Hotel
Las Vegas, NV

Go for the Greens Conference

Go for the Greens 2010 is a business development conference for women entrepreneurs. This boutique event, open to only 250 attendees, offers exclusive access to companies, government agencies and nonprofits that can help women-owned business secure their largest, most profitable contracts ever.

Now in its third year, Go for the Greens is a not-for-profit venture operated by a volunteer team from organizations that include the Women's Business Enterprise National Council (WBENC), National Association of Women Business Owners (NAWBO), Women Impacting Public Policy (WIPP), Executive Women's Golf Association (EWGA) and others. Corporate partners include Go for the Greens' co-founders UPS and Walt Disney World.

What does Go for the Greens offer for your company?
  • One-on-one matchmaking meetings and informal roundtable sessions with corporations and government agencies ready to do business with women-owned and minority-owned companies today!
  • Panel discussions and breakout sessions on such timely topics as success secrets in procurement and contracting; introducing "green" practices into any size company; conducting business internationally; finding capital in today's economic climate; and incorporating social media into your marketing strategy.
  • Cocktail and buffet-style dinner events, and an open-seating luncheon, that allow maximum time for mingling with procurement representatives and your peers in a relaxed setting.
  • An optional golf networking event for players at any level, whether you spend every weekend on the links or have never picked up a club!
The conference will take place September 23-25, 2010 in Orlando, FL at Disney's Boardwalk Resort. Go to to register today.




facebook    youtube    twitter    in            donatenow
information + innovation = INSIGHTS
Tenaris Flash Media
More Videos
WBENC Insights   Exclusive online knowledge resource. Learn more >