Tuck-WBENC Executive Education Program

[ August 2010 ]

August 2010

Message from Linda Denny
Dorothy B. Brothers Executive Scholarships 
WBENCLink Release
Download WIB2010 Presentations
• Development Drive
Go for the Greens
ICCC Call for Applications
Certification Corner


Jessica Choi
Director, Supplier Diversity

Cox Enterprises Inc.
Mike Mannheimer

StarTek, Inc.
Kevin Forant
Director, Supply Chain

2010-2011 CALENDAR
This calendar includes events hosted by WBENC's Regional Partner Organizations and strategic partners.

Ex-Im Bank Trade Finance Solutions for Exporters and Lenders
Sept 13-14, 2010
Washington, DC
Click here for more.

US Hispanic Chamber of Commerce (USHCC) National Convention & Business Expo
Sept 22-25, 2010
Hilton Anatole, Dallas, TX
Click here for more.

Go for the Greens 2010
Sept 23-25, 2010
Disney's Boardwalk Resort
Orlando, FL
Click here to read more.

Tuck-WBENC Executive Management Program:
Brought to you by IBM
October 3-8, 2010
IBM Conference Center, Palisades, NY
Click here for application instructions.

2010 NGLCC National Business & Leadership Conference: Out for Business
Nov 18-20, 2010
Capitol Hilton & National Building Museum
Washington, DC
Click here for more.

2011 Summit & Salute to WBEs

March 22-24, 2011
National Harbor, MD (near DC)

WBENC's 2011 National Conference & Business Fair
June 21-23, 2011
Mandalay Bay Hotel
Las Vegas, NV



A Message from Linda Denny
Photo courtesy of Women's Enterprise Publications and WE Magazine

On July 15, 2010 the Census Bureau released the most recent data on small businesses in America. The number of women owned companies (51+ percent ownership and control) increased by 20.1 percent since the last business census in 2002. In 2007 (the date of the Census), women-owned firms held 28.7 percent of all non-farm businesses in the U.S., 6.4 percent of total employment and 4 percent of total receipts. The total number of U.S. businesses increased between 2002 and 2007 by 18.0 percent to 27.1 million.

Other highlights about Women Owned Firms from the 2007 Census included:

  • There were 911,285 women-owned employer firms (one or more employees other than owner), employing 7.6 million persons with a total payroll of $218.1 billion, an increase of 6.2 percent and 25.7 percent respectively from 2002. In 2007, these firms generated $1.0 trillion in receipts, an increase of 25.9 percent.
  • 31.9 percent of women-owned firms operated in the repair, maintenance, personal and laundry services industries and the health care and social assistance industries. The women-owned firms accounted for 45.2 percent of all U.S. business in these industries.
  • Wholesale trade and retail trade accounted for 36.2 percent of all revenues.
  • California had the most women-owned firms at 1 million (13.3 percent of all firms) with receipts of $181.5 billion (15.2 percent of all women-owned firm receipts).
  • Texas was second with 610,279 firms at 7.8 percent of the total, with $96.8 billion or 8.1 percent of receipts

So how do WBENC Certified women's business enterprises compare? Very favorably! We have actually seen steady growth, not just in the number of certified WBEs but in some of the averages of these companies. In January 2007, WBENC had 5,800 certified WBEs with an average of $7.6 million in annual revenue, 48 employees and 14 years in business. In June 2010, we celebrated 10,000 certified WBEs with an average of $8.3 million in annual revenue, 42 employees and 16 years in business.

Even though the business landscape has changed considerably since 2007, women business owners remain optimistic. There are several research studies that indicate women's businesses will be leaders in creating badly needed new jobs as their companies continue to grow and prosper.

WBENC is doing its part to help. We are making changes to the WBENCLink database that will make WBE companies even more visible. These changes include expanded industry codes that are much more definitive. We are adding the new NAICS codes, dropping the seldom used SIC codes, and adding an entirely new coding system; the United Nations Standard Products and Services Codes (UNSPSC), an international coding system used by an increasing number of corporations.

WBENC's new recertification application will require action on the part of each currently certified WBE, who will be contacted by their Regional Partner Organization with instructions on how to update their online profile.

All changes will allow a corporation searching WBENCLink to understand, in far greater detail, exactly what it is the WBE firm does. In addition, the new WBENC Certificate of Certification will now accommodate up to 35 NAICS and 35 UNSPSC codes instead of the current three. I know both WBEs and Corporate Members will be pleased!

Be sure to watch the August President's Video on for more details and check out the website for updates on what is happening.

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The Tuck-WBENC Executive Program: Positioning for Growth

Brought to you by IBM

Don't miss the opportunity to apply for our advanced executive education program designed for WBEs that will be held October 3-8 in Palisades, NY. The cost of the program is $3,000 and the deadline to apply is August 31. Early application is recommended due to the limited number of seats. Visit our website for a full description of the program and download the application. For questions about the application or to become a sponsor, please email

We would also like to thank our presenting sponsor, IBM Corporation, for their tremendous support of the program since its inception. Joining IBM this year are Chevron and Procter & Gamble as Supporter level sponsors and USPS as a Contributor.

Dorothy B. Brothers Executive Scholarships for WBEs
Brought to you by Bank of America and its suppliers

WBENC has made major enhancements to its Dorothy B. Brothers Executive Scholarship Program. For 2010, we will award 21 scholarships to WBENC-certified WBEs and scholarship awards have been increased up to $11,000!

Don't miss out on the opportunity to get the education you need to grow and sustain your business. We will accept applications through September 15, so visit the program web page and click here to download the application. For any questions about the application or to make a contribution to the fund, please email



WBENCLink Version 3—Re-Scheduled for Release in September 2010!

As a modification to last month's announcement, the new version of WBENCLink has been re-scheduled to be released in September 2010. The V3 release provides new functionality that provides WBEs the opportunity to list their companies' capabilities in a better light. For our Corporate Members, the new release will allow more search criteria increasing their ability to find the perfect WBE to provide products and/or services.

The V3 enhancement includes new questions and new choices for current questions; and also makes it possible for the WBEs to update most of the information in their profile during the re-certification process. Remember, your online profile with WBENC is your company's professional resume. It is only as good as the content in it!

Be ready for the release by doing the following:
  • Log in to your current profile on and print the current summary view of your profile.
  • Summary View link can be found under your General tab.
Examine it for content, making a note of any missing or incorrect information. Pay special attention to the following questions/sections of your profile:

Industry Classification: Many WBEs have the wrong industry classification as a result of transferring from our previous database to the current one four years ago. Others had to choose professional services due to a lack of choices. Industry classification options in WBENCLink will change in September 2011.  View list of classifications.

Gross Revenue: Is the Gross Revenue listed in your profile equal to that shown on the tax returns for that year? The system only allows whole numbers, if you entered a decimal, it may have caused your number to be listed incorrectly. Be sure to enter accurate data from your tax returns. Do not enter zero ($0) in the Revenue field as many Corporate Members use "Revenue" as a search criteria. Zero ($0) may eliminate you from database searches.

NAICS codes: Do the codes on your summary truly reflect what your company does? An example of a wrong code would be "clothing wholesaler" when your company's core function is promotional advertising. Does your company sell clothes, yes, but would they sell clothes to a major retailer to put on their shelf, no. Therefore, "clothing wholesaler" would not be the correct code for your company. Also, take the time to verify that the NAICS codes currently listed in your profile have not change with the recent update by the government. The government changed the definition of many codes to something that no longer has anything to do with the previous description. 2007 Keyword Search Field

SIC Codes are going away. Please identify the correct UNSPSC code(s) for your profile.

Product/Service Specific Description: Review your product/service description for keywords. Are your company's capabilities adequately covered as most searches are done using keywords? A total of 500 characters can be used in this section. Please utilize Microsoft Word or a comparable program to type your new list of key words. Microsoft Word (or a comparable program) allows you to perform spell check and character count. Your RPO can then cut and paste the key words into your profile.

Real Estate Section: Have you listed all the office locations for your company?

Management Section: Many WBEs are missing information on their management page. If you are one of them, you will want to make the appropriate corrections to each of the four sections.
  • Ownership: 
    • Is the percentage of ownership for each person correct and does it equal 100 percent
    • Are all owners, directors and officers of the company listed?
  • Management/Ownership in outside firm
  • Management Authority:
    • Are all owners who work for the company listed here? 
    • Are other key management personnel that have any of the authorizations listed shown here?
  • Ownership Contribution: Are all owners listed?
New Question you will want to answer:
  • What other certifications does your company have?
    • Examples: DOT, LEED, OSHA, etc.
Each WBE owner needs to examine her profile and provide the required information to her Regional Partner Organization (RPO), which will contact all WBEs in their region for information, as needed. Please wait to be contacted for this information as updating profiles can only be done by the RPO that processed the WBE's certification. Those WBEs with certifications that will expire in the next 180 days will be able to update their files during recertification and will not require the assistance of their RPO.

Training for the new Recertification Process will begin the last week in August and will target those companies that have the Recertification Application posted or who will need to recertify between the release date and January 1. The new functionality of the database will be addressed during the WBE WBENCLink Training offered every Thursday and also in the ongoing Corporate WBENCLink Training offered the 2nd Wednesday of every month. Dates and times for these training sessions are given in the WBENCLink Database Training article below.

For questions about the roll out, please email or contact your Regional Partner Organization.

WIB2010 Conference Presentation Notes – Series 1
During WBENC's 2010 Women in Business Conference, workshops received rave reviews. Due to popular demand, WBENC is making PowerPoint presentations, handouts and conference notes available at no cost during 2010. This information is available to all WBENC constituents and visitors to our website. Effective 2011, these and future items will be available at a nominal charge for these items.

The workshop documents available in Series 1 include:

Making the Opportunity Connection Work for You
Selecting Green Suppliers Successfully
If you participated as a presenter in a workshop and your presentation has not yet been submitted, there is still time. Please send your presentation, any handouts, and the name of your workshop to WIB2010 conference documents will be posted through the end of December 2010.


Make Plans to Participate in 2011

For Corporate Members
, information regarding your 2011 Membership Dues Statement as well as all sponsorship and contribution opportunities will arrive in your Inbox no later than August 15. Please keep an eye out for this information as some of it is time sensitive. Contact Paige Adams, Director of Development & Corporate Relations, or 202.872.5515, ext: 8020 if you have any questions.

For WBEs, if you were a sponsor at the Summit & Salute to Women's Business Enterprises and/or the Women in Business National Conference and Business Fair, you are well aware of the benefits derived from participating at that level. Those opportunities will also be available for your review in mid-August. If you have never been a sponsor and would like more information, please contact Paige Adams, Director of Development & Corporate Relations, to explore the potential benefits of sponsorship, or 202.872.5515, ext: 8020.



Go for the Greens Conference

Go for the Greens 2010 is a business development conference for women entrepreneurs. This boutique event, open to only 250 attendees, offers exclusive access to companies, government agencies and nonprofits that can help women-owned business secure their largest, most profitable contracts ever.

Now in its third year, Go for the Greens is a not-for-profit venture operated by a volunteer team from organizations that include the Women's Business Enterprise National Council (WBENC), National Association of Women Business Owners (NAWBO), Women Impacting Public Policy (WIPP), Executive Women's Golf Association (EWGA) and others. Corporate partners include Go for the Greens' co-founders UPS and Walt Disney World.

What does Go for the Greens offer for your company?
  • One-on-one matchmaking meetings and informal roundtable sessions with corporations and government agencies ready to do business with women-owned and minority-owned companies today!
  • Panel discussions and breakout sessions on such timely topics as success secrets in procurement and contracting; introducing "green" practices into any size company; conducting business internationally; finding capital in today's economic climate; and incorporating social media into your marketing strategy.
  • Cocktail and buffet-style dinner events, and an open-seating luncheon, that allow maximum time for mingling with procurement representatives and your peers in a relaxed setting.
  • An optional golf networking event for players at any level, whether you spend every weekend on the links or have never picked up a club!
The conference will take place September 23-25, 2010 in Orlando, FL at Disney's Boardwalk Resort. Early bird pricing has been extended through mid-August. Go to to register today.


Initiative for a Competitive Inner City Presents a Double Call for Applications

Looking for options to obtain capital for a business venture? The Inner City Capital Connections (ICCC) is a free annual national program sponsored by the Initiative for a Competitive Inner City and Bank of America, that educates small and medium sized inner city companies about a full spectrum of financial options available to growing businesses. In addition, company-specific feedback is provided from seasoned investors about growth plans, business models and investment pitches, and how to present their companies to investors.

The program culminates in an event where companies have the opportunity to connect one-on-one with investors. Nearly 200 companies have participated in ICCC and have raised $335 million in capital. Over 85 percent of participants met at least one potential investor at ICCC

To qualify for ICCC:
  • Companies must be headquartered in or have 51 percent or more of their physical operations in an economically distressed urban area of the U.S. or have 51 percent of their employees located in an economically distressed urban area.
  • Companies must be a for-profit corporation, partnership, or proprietorships that have revenues of more than $2M in 2009.
To self-nominate or to nominate another company for the ICCC program, please click and follow the instructions. Multiple nominations can be sent in an Excel spreadsheet that includes the company name, address, city, state, zip code, email address and phone of the nominated companies to Hyacinth Vassell ( Nominations and applications must be received by September 30, 2010. Please contact Hyacinth if you have additional questions or are not sure if your company is located in an inner city area.

Inner City 100. Another executive education opportunity includes the Inner City 100, which is a national ranking of the 100 fastest-growing companies located in America's inner cities. The Inner City 100 showcases the successful businesses and the entrepreneurs who are helping to transform the community by creating wealth for local residents. By leveraging the advantages of their inner city, winners have created 71,000 new jobs and employed nearly 100,000 people, 40 percent of which are inner city residents.

Inner City 100 Benefits:

  • Receive national and local media coverage
  • Participate in a free executive education summit at Harvard Business School (stimulate strategic and operational effectiveness)
  • Gala dinner attended by more than 600 influential business and civic leader
  • Establish new business contacts and extend professional networks (increase top-line growth)
To qualify for the 2011 Inner City 100, a company must:

  • Be an independent, for-profit corporation, partnership, or proprietorship.
  • Be headquartered in or have 51 percent or more of its physical operations in an economically distressed urban area of the US.
  • Have ten or more full-time employees in 2009.
  • Have a five-year operating sales history (2005-2009) that includes:
    • an increase in 2009 sales over 2008 sales
    • sales of at least $200,000 in 2005 and at least $1 million in 2009.

To self-nominate or to nominate another company for the Inner City 100 program please click and follow the instructions. Multiple nominations can be sent in an Excel spreadsheet that includes the company name, address, city, state, zip code, email address and phone of the nominated companies to Hyacinth Vassell ( of the Initiative for a Competitive Inner City. Nominations must be received by September 30, 2010. Please contact Hyacinth if you have additional questions at (617) 297-3120 or are not sure if your company is located in an inner city area. 

Misuse of WBENCLink Database!
While the WBENCLink database is an excellent strategic marketing tool to identify the supplier diversity contact of a Corporate Member, to find WBEs for partnerships, to purchase products and services; unfortunately, many WBEs are using it for the purpose of email blasts. Please note contact information obtained from WBENCLink is not permitted for use in any e-mail blasts. Examples of misuse include sending an email blast for the purpose of advertising or promoting:
  • A company, executive/employee from your company, or an event.
  • A product or service that is on sale or offered at a discount to WBENC Certified WBEs or Corporate Members.
  • A product or service offered by your company that would make a great gift for a boss or administrative assistant.
As of June 1, 2010, any WBE who continues to send out this type of email will receive a "cease and desist" letter from WBENC. If the WBE continues to contact WBEs for this purpose, their level of access to WBENCLink will be restricted to their profile only.

Questions about this policy should be directed to Susan Cates at 202-872-5515 ext. 8100.

New for 2010! WBENCLink Database Training for Certified WBEs

WBENCLink Database Training for Certified WBEs will be offered every Thursday for the remainder of 2010. Exceptions are nationally recognized holidays that fall on a Thursday and September 30th.

Each class is limited to the first 50 people who log in to the session. Therefore, it is not necessary to register for this training. Note: If you choose to log in early to reserve your spot, you may do so. However, please do not phone in to the session until the class is due to begin as WBENC will be charged for this time.

Each session will begin at:
2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: WBETrain2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

WBENCLink Training for Corporate Members of WBENC —
2 p.m. ET, August 11, 2010

Please join other Corporate Members for a session on "How to Use the WBENCLink database" on Wednesday, August 11, 2010.

2:00 p.m. Eastern
1:00 p.m. Central
12:00 p.m. Mountain
11:00 a.m. Pacific

Meeting ID: Corp2010
Entry Code: Attend2010
Phone Number: 1-877-923-6297
Pass Code: 9222170#

For information regarding training, please contact Susan Cates at 202-872-5515 X 8100.

Editor in Chief
Cristy McCullough
AVP Marketing, Communications, and Brand Management

Associate Editors
Paige Adams
Director, Corporate Relations and Development

Susan Cates
WBENCLink Technical Issues & Certification Support Manager

Betty Cole
Sr. Director, Programs

Candace Waterman
Director of Compliance


Paige Adams
Director, Corporate Relations and Development

Susan Cates
WBENCLink Technical Issues & Certification Support Manager

Betty Cole
Sr. Director, Programs

Linda Denny
President & CEO

Allison Gibson
Special Projects Mgr - West Coast

Limb Design





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